Product innovation
Ecore relaunches Athletic flooring brand
By Julie Cramer
The range works across fitness and sport Credit: Ecore Athletic
The relaunch signals our push to expand beyond fitness
– Rich Willett, president of flooring
Flooring specialist Ecore has reintroduced its ‘Ecore Athletic’ brand to the market.
Backed by the company’s 150-year legacy, the Ecore Athletic brand is designed to empower human performance with indoor and outdoor athletic surfaces being safe, ergonomic and offering acoustic properties.
The surfaces provide high performance as well as engineered support and noise absorption across a variety of settings, from fitness and leisure centres to outdoor sports tracks.
“The relaunch of our Ecore Athletic brand signals our bold push to expand beyond indoor fitness spaces and grow our presence in sports surfacing as well,” says Rich Willett, president of flooring.
“In addition to providing surfaces for gyms, weight rooms, and other fitness facilities, we’re elevating our position to become the premier supplier of high-quality athletic surfaces for indoor and outdoor fields, courts, tracks, and more.”
To support the new launch, Ecore Athletic has unveiled a new logo, updated marketing materials, and a refreshed website dedicated to the brand.
Company Details
Ecore Athletic
Flooring specialist Ecore has reintroduced its ‘Ecore Athletic’ brand to the market.
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