Elevate Arena
Elevate Arena
Elevate Arena
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Product innovation

ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne.

ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.

The bar was designed by stretch guru and PT Sonja Laskowski who, with a background in gymnastics and ballet, saw the need for various anchor points for support and assistance during stretch and posture moves. Sonja’s passion is to change the perception of stretch “I see how people struggle with posture, range of movement and aches and pains, which all effects mental health and confidence, especially as we age. I wanted to create a stand-up stretch solution but also an integrated comfortable mat for those extra relaxing, mindful movements’

What started off as a bespoke product has now blossomed into full production and global distribution from the NOHrD hub in Germany.

The ELASKO bar and stretch system is running live from a studio in East London as a PT concept and small boutique classes plus as a home stretch fitness system with a bespoke app. To fast track the video content during lockdown, Sonja and her partner spent six months in the UAE filming unique and uplifting content.

The bar can be manufactured in six wood types, all sustainable managed and the NOHrD | ELASKO app is available to download for all devices. From June the ELASKO academy launches to enable fitness professionals to be coached on the ELASKO stretch program.

Company Details
Elasko
Address
Ontario Tower New Providence Wharf LONDON E14 9JB
Telephone
+44 07496 226522
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.
2022/349443_806719_450486.jpg

Product innovation

Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Xplor Fitness & Leisure
Xplor Fitness & Leisure
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
Global Wellness Summit
Global Wellness Summit
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
Elevate Arena
Elevate Arena
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
In the landscape of wellness technologies, infrared therapy stands out for its controlled and mindful
1 - 20 of 1,981
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Swimming Teachers' Association (STA)
The Swimming Teachers’ Association (STA) is a national governing body for swimming and a UK-registered ...
Company profiles
Company profile: Epassi UK
For the last 23 years they have been on a mission to create a fitter, ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Product innovation

ELASKO showcases the innovative mobile stretch & posture bar at FIBO Cologne.

ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.

The bar was designed by stretch guru and PT Sonja Laskowski who, with a background in gymnastics and ballet, saw the need for various anchor points for support and assistance during stretch and posture moves. Sonja’s passion is to change the perception of stretch “I see how people struggle with posture, range of movement and aches and pains, which all effects mental health and confidence, especially as we age. I wanted to create a stand-up stretch solution but also an integrated comfortable mat for those extra relaxing, mindful movements’

What started off as a bespoke product has now blossomed into full production and global distribution from the NOHrD hub in Germany.

The ELASKO bar and stretch system is running live from a studio in East London as a PT concept and small boutique classes plus as a home stretch fitness system with a bespoke app. To fast track the video content during lockdown, Sonja and her partner spent six months in the UAE filming unique and uplifting content.

The bar can be manufactured in six wood types, all sustainable managed and the NOHrD | ELASKO app is available to download for all devices. From June the ELASKO academy launches to enable fitness professionals to be coached on the ELASKO stretch program.

Company Details
Elasko
Address
Ontario Tower New Providence Wharf LONDON E14 9JB
Telephone
+44 07496 226522
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.
2022/349443_806719_450486.jpg

Product innovation

Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Xplor Fitness & Leisure
Xplor Fitness & Leisure
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
Global Wellness Summit
Global Wellness Summit
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
Elevate Arena
Elevate Arena
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
In the landscape of wellness technologies, infrared therapy stands out for its controlled and mindful
1 - 20 of 1,981
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM magazine
HCM People

Jamie Clements

The Breath Coach
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Swimming Teachers' Association (STA)
The Swimming Teachers’ Association (STA) is a national governing body for swimming and a UK-registered ...
Company profiles
Company profile: Epassi UK
For the last 23 years they have been on a mission to create a fitter, ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Elevate Arena
Elevate Arena
Partner sites