TwinLabs.ai is a startup focused on making digital twin technology accessible and impactful for businesses and the platform is already working with clients in the gym space.

Its Gym Twin software can help health clubs to optimise member experience and equipment usage, making decisions based on data rather than anecdotal evidence.

CTO of TwinLabs, Tim Wade, says: “Many gyms only get usage metrics from select high-end equipment, and current data on spatial use is limited.

“Decisions on layouts, resource allocation, and equipment investment often rely on subjective impressions or vendor recommendations, which don’t always reflect true needs.”

TwinLabs.ai solution has been designed to address these gaps by providing a comprehensive, evidence-based view of equipment and area usage.

Through their ‘Gym Twin’ dashboard, clubs can track peak and under-utilised areas, monitor usage patterns down to individual machines, understand customer demographics and decide on layout and equipment maintenance.