Product innovation
British Swimming and Tyr have revealed new national kit for 2017
By Lauren Heath-Jones
The unveiling featured appearances from Olympic champions Ollie Hynd, Jack Laugher, Chris Mears, Grace Reid, Laura Stephens, Dan Goodfellow and Ben Proud.
Following the announcement that British Swimming and Tyr signed an eight-year kit sponsorship deal in December 2016 British Swimming and Tyr have unveiled the new national kit for 2017.
The unveiling took place on 2 February 2017 at Plymouth Life Centre and featured appearances from Paralympic champion Ollie Hynd, Olympic gold medallists Jack Laugher and Chris Mears and Olympians Grace Reid, Laura Stephens, Dan Goodfellow and Ben Proud. The athletes showcased key items from the kit including swimwear and tracksuits in Team GB colours and featuring Team GB insignia.
Paralympian Ollie Hynd said: “It’s great to welcome Tyr on board to support us as we prepare for this year’s World Championships and beyond. The kit looks and feels very smart." Olympic champion Dan Goodfellow said: “It’s always special to wear your national kit and represent your country and Tyr have done a great job with designing the new kit.”
The kit launch comes just in time for the British National Diving Cup, which takes place at the Plymouth Life Centre between 3 and 5 February.
Company Details
TYR Sport Inc
Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision, pursuit and American ingenuity, we have become a brand synonymous with the athlete.
Address
1790 Apollo Court
Seal Beach
CA 90740Telephone
+1 800-252-7878Website
http://www.tyr.com/Following the announcement that Tyr signed a
sponsorship deal with British Swimming in December
2016, British Swimming and Tyr have unveiled the
new 2017 national kit.
850499_869971.jpg
Product innovation
18 Jul 2026
Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
06 Jul 2026
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
30 Jun 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
10 Jun 2026
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Panatta brought together four of the most influential figures in bodybuilding history on the stage
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Strength training has never been more important for member retention, facility differentiation and long-term commercial
07 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
06 May 2026
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
06 May 2026
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
05 May 2026
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
05 May 2026
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
05 May 2026
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
05 May 2026
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
05 May 2026
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Latest News
Private investment company Franchise Equity Partners has acquired Bravo Fit, the Planet Fitness ...
Latest News
Midtown Athletic Club has launched a new community tennis initiative honouring the legacy ...
Latest News
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as ...
Latest News
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI ...
Latest News
Urban Gym Group has entered the Irish market with the acquisition of Iconic ...
Latest News
Total Fitness has released new research revealing how the expectations and motivations of ...
Latest News
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to ...
Latest News
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
Lisa Starr tries the Ammortal
Chamber to see whether
layering 10 modalities into one
experience really delivers more
HCM magazine
A new report puts physical activity
at the heart of healthcare, says Muir Gray
HCM magazine
As the 20th State of the Industry Report is released,
LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
Software suppliers explain how AI,
automation and connected digital
experiences can work for the good
of operators and consumers
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Strength training has never been more important for member retention, facility
differentiation and long-term commercial success.
Company profiles
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Running a fast-paced fitness business while ensuring safety and compliance is no easy feat. That’s ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers
Hot tubs
Water experiences and hydrotherapy solutions
Industrial washing machines
Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
Search news, features & products:
Find a supplier:
