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FITNESS, HEALTH, WELLNESS

Product innovation

Booty Builder to launch in the UK following partnership with React Fitness

Booty Builder is set to make its UK debut following a new distribution partnership with React Fitness.

The Booty Builder, which first launched in Norway in 2015, is a range of selectorised plate loaded hip-thrust machines that deliver the 'ultimate glute workout'.

Available in two versions, Platinum and 7.0, the Booty Builder is designed to make hip-thrusting - a glute exercise that improves the exerciser's speed, strength and power by teaching optimal hip extension - easier and safer.

The machines feature a patented design with raised feet, which places users in the optimal position to isolate their glutes and achieve a deeper range of motion.

"We've created a product that people want, and now we're focused on taking it to an even wider, global audience through our distribution partners," says Booty Builder inventor and CEO Haakon Larsen.

" We have a diverse range of customers, including many notable sports teams and fitness clubs. This proves that there's a real demand for the Booty Builder and huge potential for it to take off in the UK," Larsen adds.

Tracy Morrell, director of React Fitness, says: "We're thrilled to launch this product in the UK at a time when glute workouts are booming.

"The Booty Builder was the world's first hip thrust machine and it has proven in multiple countries that it can generate great results for a wide range of facilities and their members, which we look forward to replicating in the UK."

Company Details
React Fitness Limited
React Fitness supplies a range of technologically advanced premium equipment that offers club operators an opportunity to create additional revenue in their facilities. Our products engage, excite and motivate members. Recently appointed as the UK partner for Styku, the world’s most powerful 3D Body Scanner. Portfolio also includes Express Bike range - a virtual cloud connected thrilling cycling experience and VibroGym products.
Address
React Fitness Limited, London, United Kingdom
Telephone
+44 (0)20 7272 0770
Booty Builder is set to make its UK debut following a new distribution partnership with Reach Fitness.
2020/THUMB345170_46990_100103.jpg

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Product innovation

Booty Builder to launch in the UK following partnership with React Fitness

Booty Builder is set to make its UK debut following a new distribution partnership with React Fitness.

The Booty Builder, which first launched in Norway in 2015, is a range of selectorised plate loaded hip-thrust machines that deliver the 'ultimate glute workout'.

Available in two versions, Platinum and 7.0, the Booty Builder is designed to make hip-thrusting - a glute exercise that improves the exerciser's speed, strength and power by teaching optimal hip extension - easier and safer.

The machines feature a patented design with raised feet, which places users in the optimal position to isolate their glutes and achieve a deeper range of motion.

"We've created a product that people want, and now we're focused on taking it to an even wider, global audience through our distribution partners," says Booty Builder inventor and CEO Haakon Larsen.

" We have a diverse range of customers, including many notable sports teams and fitness clubs. This proves that there's a real demand for the Booty Builder and huge potential for it to take off in the UK," Larsen adds.

Tracy Morrell, director of React Fitness, says: "We're thrilled to launch this product in the UK at a time when glute workouts are booming.

"The Booty Builder was the world's first hip thrust machine and it has proven in multiple countries that it can generate great results for a wide range of facilities and their members, which we look forward to replicating in the UK."

Company Details
React Fitness Limited
React Fitness supplies a range of technologically advanced premium equipment that offers club operators an opportunity to create additional revenue in their facilities. Our products engage, excite and motivate members. Recently appointed as the UK partner for Styku, the world’s most powerful 3D Body Scanner. Portfolio also includes Express Bike range - a virtual cloud connected thrilling cycling experience and VibroGym products.
Address
React Fitness Limited, London, United Kingdom
Telephone
+44 (0)20 7272 0770
Booty Builder is set to make its UK debut following a new distribution partnership with Reach Fitness.
2020/THUMB345170_46990_100103.jpg

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Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Alliance Leisure
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CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Global Wellness Summit
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One of the biggest mistakes operators in the fitness industry still make is advertising almost
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
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Click on a catalogue to view it online
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