In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.

Arnold Schwarzenegger, famously known as "The Governator," has curated a mosaic of events bearing his name, fortified by his legion of devoted fans and a select group of corporate allies.

Scheduled for 15-17 March, the 2024 Arnold Classic UK event will be hosted in Birmingham.

Panatta says its union with the event has come as no surprise, as it’s previously endorsed and participated in Schwarzenegger multisport The Oak festivals since their inaugural editions in Columbus (Ohio) and several times in Spain.

Panatta's heritage extends across six decades, encompassing cutting-edge bodybuilding equipment, enlightening seminars, generous support for premier sports competitions and athletes worldwide, with a perpetual ardor for the world of sports.

At the expo, Panatta will showcase its collection within a 300sq m booth and a sprawling 200sq m Muscle Gym.

This will serve as an interactive hub, inviting athletes, enthusiasts and potential clients to experience firsthand the excellence in Italian sports equipment.

Furthermore, it's an opportunity to rub shoulders with leading athletes including celebrated Olympians like Ronnie Coleman (8x Mr. Olympia) and Phil Heath (7x Mr. Olympia) together with fitness models.

According to Panatta, the event promises to be an unforgettable opportunity to immerse yourself in the world of top-tier sports equipment and athletic inspiration, enjoy a workout session and hear the latest from its distinguished ambassadors.