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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Social fitness 'key to boosting revenue' – Mindbody report

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.

Data gathered by the management software company shows that 50 per cent of people who exercise regularly (at least once per week) are more motivated when they have a workout ‘buddy’, while 15 per cent of people said it was the social element of exercise that motivated them the most.

Mindbody’s Insights Report also found that more than half (58.9 per cent) of people look for a place to work out did so by recommendation of a friend.

The findings are supported by a separate study into the social benefits, which highlighted how visiting the gym for the purpose of meeting people can quickly become part of a social routine.

The In the Gym: Motives, Meanings and Moral Careers found that over the course of two years, members would arrange to gather at the gym on certain nights, often attending even if they were tired or busy, so that they could catch up with friends.

The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention.

Friendly competition and 'gamification' aspects between members can also be used to generate footfall.

The Mindbody research shows that more than a third of people (34 per cent) 'try harder' when working out with others, making for a much more effective workout, while 57 per cent said they have more fun during their workout.

“We’ve carried out extensive research this year into the nation’s workout habits, so that we can best advise our customers on how they can adapt to achieve their business objectives," said Charlotte Newton, Mindbody's senior manager of marketing for EMEA.

"One underlying theme was that of fitness as a social activity, rather than a solo chore, which gyms and studios should absolutely be making the most of.

“Word of mouth, be that in person or via social media, is one of the most powerful tools at a business owner’s disposal, which is why using your existing customer base to its full potential (to boost acquisition and retention) is such an important part of succeeding in the fitness and wellness industry.”

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Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.
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The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention

News

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Finnish studio PES-Architects have won a competition to design what’s been described as a "future-oriented"
SportsArt Fitness
SportsArt Fitness
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
The UK Spa Association (UKSA) and ukactive have signed a partnership that will offer a
Detailed plans have been revealed for a "cutting-edge" leisure centre at the heart of the
Inverclyde Leisure has become one of the first public leisure operators to add Technogym's new
US fitness brand Peloton has revealed further details of its UK expansion – including the
Health secretary Matt Hancock has revealed a new preventative vision for the NHS, which includes
Awarding organisation Active IQ has launched a Level 2 Award focusing in mental health –
Alliance Leisure
Alliance Leisure
EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise
Trafford Council has given the green light to a £47m development plan which will see
Matt Carroll, CEO of the Australian Olympic Committee, has said the organisation will take a
Australian-based fitness franchise F45 has continued its global expansion, reaching a milestone of securing deals
MyZone
MyZone
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Features
Report
We investigated the typical day for young offenders in prison and found they were typically locked up and inactive for 22 hours a day - Dr Phillip Lee MP
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
Cycling
A new age of indoor cycling is upon us, characterised by a more diverse range of bikes and consumers. Steph Eaves breaks down the options in this two-part series
Features
IHRSA update
Kristen Walsh, associate publisher at IHRSA, reveals the top performing health club operators in the US, Canada and Latin America
Features
News report
A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports
Features
Floatation
Scientists believe floatation therapy could be a shortcut to meditation and much more than just a relaxation amenity for health clubs. Niamh Madigan dives in to find out more
Features
Tech
Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
Features
New trends
A combination of being hunched over desks and dynamic workouts have led to a new trend in assisted stretching studios. Is this the next big thing and should health club operators be adding it for their members? Kath Hudson reports
Features
People
People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
People
Profile
We’ve been working to promote fitness as a lifestyle – last year we introduced a pop-up gym at Tallinn Airport. It’s free for everybody to use
People
People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
People
People profile
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising
People
people
What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
People
people
Performance is about how you truly ignite a human being, so they want to eat well, have self-discipline and exercise and can find the motivation by focusing on the outcomes they want
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
Interview
In five years’ time, I see us being closer to 500 clubs than 400 and there’s opportunity internationally too –possibly in the US - Rebecca Passmore
People
Directory
Exercise equipment
Precor: Exercise equipment
Member access schemes
Move GB: Member access schemes
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Fitlockers: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Flooring
Total Vibration Solutions Ltd: Flooring
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Fitness equipment
Shapewatch: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Locking solutions
Ojmar: Locking solutions
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Unlocking new clientele through corporate memberships
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
Featured suppliers
Featured supplier: GoCardless becomes Direct Debit provider for King’s College and 1610 Active
Recurring payments platform GoCardless has become the Direct Debit provider for both 1610 Active and King’s Sport Gyms.
Company profiles
Company profile: Precor
For over 35 years, Precor has driven fitness forward, advancing what’s possible in design innovation, ...
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
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White Rocks, Hastings
GVA
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Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
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27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
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Les Mills
Les Mills