Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Social fitness 'key to boosting revenue' – Mindbody report

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.

Data gathered by the management software company shows that 50 per cent of people who exercise regularly (at least once per week) are more motivated when they have a workout ‘buddy’, while 15 per cent of people said it was the social element of exercise that motivated them the most.

Mindbody’s Insights Report also found that more than half (58.9 per cent) of people look for a place to work out did so by recommendation of a friend.

The findings are supported by a separate study into the social benefits, which highlighted how visiting the gym for the purpose of meeting people can quickly become part of a social routine.

The In the Gym: Motives, Meanings and Moral Careers found that over the course of two years, members would arrange to gather at the gym on certain nights, often attending even if they were tired or busy, so that they could catch up with friends.

The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention.

Friendly competition and 'gamification' aspects between members can also be used to generate footfall.

The Mindbody research shows that more than a third of people (34 per cent) 'try harder' when working out with others, making for a much more effective workout, while 57 per cent said they have more fun during their workout.

“We’ve carried out extensive research this year into the nation’s workout habits, so that we can best advise our customers on how they can adapt to achieve their business objectives," said Charlotte Newton, Mindbody's senior manager of marketing for EMEA.

"One underlying theme was that of fitness as a social activity, rather than a solo chore, which gyms and studios should absolutely be making the most of.

“Word of mouth, be that in person or via social media, is one of the most powerful tools at a business owner’s disposal, which is why using your existing customer base to its full potential (to boost acquisition and retention) is such an important part of succeeding in the fitness and wellness industry.”

Sign up for FREE ezines & magazines
Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.
HAF,FIT,IND,PTS,SAM,RES
The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention
Global Wellness Summit
Global Wellness Summit

News

Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
Fitness tech firm Myzone has signed a deal with Snap Fitness which will see the
Global fitness company Les Mills has launched a search for an experienced manager to lead
American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech
Boutique fitness operator Boom Cycle will launch its fifth site next year. Scheduled to open
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech,
Active IQ
Active IQ
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
More than £346m in "wasted" childcare funding should be used to get children more active
A new boutique fitness concept has entered the booming London fitness market today (18 September).
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take
Developer Moda has signed a pioneering partnership with wellness company Hero, which will look to
A new report has called for a "major culture shift" in order to get older
Ukactive chair Tanni Grey-Thompson has made a passionate call for the government to finally recognise
Alliance Leisure
Alliance Leisure
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
A boutique indoor rowing and personal training studio – described as the first of its
Jetts Fitness has opened a club in Skipton, Yorkshire, making it the fifth location the
Work could soon begin on what has been described as one of the first developments
Global Wellness Summit
Global Wellness Summit
1 - 15 of 10,462
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
Physical activity needs to be recognised as a ‘vital sign’ that health professionals ask people about at every medical consultation
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
people
If you ‘deficit spend’ with your health in your younger years, you’ll hit 50 and not be in great shape physically or psychologically
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Interview
I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
People
People profile
Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
People
Interview
In five years’ time, I see us being closer to 500 clubs than 400 and there’s opportunity internationally too –possibly in the US - Rebecca Passmore
People
Interview
In Islington, there’s a strong demand for family facilities and we’re building our first Little Space – a dedicated kids’ training area
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Taylor Made Designs celebrates 25 years
Back in 1993, James Taylor, the founder and managing director of Taylor Made Designs (TMD), started printing t-shirts for local companies and schools.
Featured suppliers
Featured supplier: Escape launches Master Trainer programme
In a first of its kind event, Escape Fitness has launched its worldwide Master Trainer programme.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) supplies all manner of uniform, workwear, performance clothing, PPE and branded ...
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Dyaco International: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Gerflor Ltd: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Technogym: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers
Safe Space Lockers Ltd: Lockers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-23 Sep 2018
Worldwide,
Diary dates
24-27 Sep 2018
Omni La Costa Resort & Spa, Carlsbad, United States
Diary dates
Job search
Les Mills
Les Mills