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Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Peloton to enter German fitness market

Germany is Europe’s largest fitness market, so it was a natural next step for Peloton
– Kevin Cornils

Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market.

The company, which has more than 1 million people using its streaming workouts, will establish a presence in the country later this year – marking the first time Peloton will offer regular non-English language instruction.

As part of the launch, Peloton will establish a network of branded retail showrooms, where consumers can physically experience Peloton firsthand – as well as purchase the at-home Peloton Bike. The bikes will also be made available to purchase online.

Peloton plans to roll out the showrooms in several key German cities and has set the price for its bike at €2,290 (US$2,558, £2,020). The monthly content subscription has been priced at €39 (US$44, £34).

The company is now looking to add German-speaking indoor cycling instructors to its roster of talent to produce the class content for the market. The instructors will, at first, be based at Peloton’s London, UK-based studio. German subtitles will also be made available for hundreds of Peloton’s existing English-language classes.

“Germany is Europe’s largest fitness market, where more than 10 million people belong to a gym, so it was a natural next step for Peloton, as we continue to grow our brand internationally,” said Kevin Cornils, Peloton's international managing director.

Founded in 2012, Peloton offers studio-style workouts in the convenience of people's homes. The service streams up to 48 live classes a day from its New York- and London-based studios and also has a library of thousands of on-demand classes.

It recently raised US$550m financing from investors including UK's Bailie Gifford and Felix Capital and led by US giant TCV, whose interests include entertainment giant Netflix.

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Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market.
HAF,FIT,IND,PTS
imagesX/THUMB341942_163804_817505.jpg
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
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WHIS is a preventative healthcare platform, which empowers people to improve their health and wellbeing by facilitating community engagement
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Diary dates
26-27 Jun 2019
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Diary dates

News

Peloton to enter German fitness market

Germany is Europe’s largest fitness market, so it was a natural next step for Peloton
– Kevin Cornils

Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market.

The company, which has more than 1 million people using its streaming workouts, will establish a presence in the country later this year – marking the first time Peloton will offer regular non-English language instruction.

As part of the launch, Peloton will establish a network of branded retail showrooms, where consumers can physically experience Peloton firsthand – as well as purchase the at-home Peloton Bike. The bikes will also be made available to purchase online.

Peloton plans to roll out the showrooms in several key German cities and has set the price for its bike at €2,290 (US$2,558, £2,020). The monthly content subscription has been priced at €39 (US$44, £34).

The company is now looking to add German-speaking indoor cycling instructors to its roster of talent to produce the class content for the market. The instructors will, at first, be based at Peloton’s London, UK-based studio. German subtitles will also be made available for hundreds of Peloton’s existing English-language classes.

“Germany is Europe’s largest fitness market, where more than 10 million people belong to a gym, so it was a natural next step for Peloton, as we continue to grow our brand internationally,” said Kevin Cornils, Peloton's international managing director.

Founded in 2012, Peloton offers studio-style workouts in the convenience of people's homes. The service streams up to 48 live classes a day from its New York- and London-based studios and also has a library of thousands of on-demand classes.

It recently raised US$550m financing from investors including UK's Bailie Gifford and Felix Capital and led by US giant TCV, whose interests include entertainment giant Netflix.

Sign up for FREE ezines & magazines
Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market.
HAF,FIT,IND,PTS
imagesX/THUMB341942_163804_817505.jpg

News

Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio
Creating opportunities for older people to get physically active represents a major driver for growth
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
Les Mills
Les Mills
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in
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Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
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New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
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Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
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Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
Analysis
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People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
WHIS is a preventative healthcare platform, which empowers people to improve their health and wellbeing by facilitating community engagement
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
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We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
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My target market are the young, affluent residents of Marylebone, St John’s Wood and Hampstead – fitness has become a really big part of young people’s lives; the bulk of our membership is 18 to 45 years old
People
Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
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People
Promotional Feature
Promotional feature
Legend announces the industry’s first open leisure management platform for all 2,000 of its clients
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Governing body
EMD UK: Governing body
Management software
GymSales: Management software
Professional services
Deloitte UK: Professional services
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
Move GB: Member access schemes
Skincare
Sothys: Skincare
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Les Mills
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