Payasugym
Payasugym
Payasugym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Membership numbers in Germany driven by low-cost operators

McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products
– Niels Gronau, managing director, Edelhelfer

Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.

Sign up for FREE ezines & magazines
Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.
HAF,CON,RES
McFit remains in the top spot for membership numbers in Germany's fitness market / McFit
Global Wellness Summit
Global Wellness Summit

News

Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
Fitness tech firm Myzone has signed a deal with Snap Fitness which will see the
Global fitness company Les Mills has launched a search for an experienced manager to lead
American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech
Boutique fitness operator Boom Cycle will launch its fifth site next year. Scheduled to open
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech,
Dyaco International
Dyaco International
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
More than £346m in "wasted" childcare funding should be used to get children more active
A new boutique fitness concept has entered the booming London fitness market today (18 September).
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take
Developer Moda has signed a pioneering partnership with wellness company Hero, which will look to
A new report has called for a "major culture shift" in order to get older
Ukactive chair Tanni Grey-Thompson has made a passionate call for the government to finally recognise
Fitness On Demand
Fitness On Demand
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
A boutique indoor rowing and personal training studio – described as the first of its
Jetts Fitness has opened a club in Skipton, Yorkshire, making it the fifth location the
Work could soon begin on what has been described as one of the first developments
Global Wellness Summit
Global Wellness Summit
1 - 15 of 10,462
Features
feature
Simon Sinek cites ‘15-18 per cent market penetration’ as the tipping point that must be reached to achieve mass market success and acceptance of an idea
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
Supplier showcase
GoCardless & Speedflex
Features
People
people
With the EXOS programmes, I can guarantee vitality. Our goal is to upgrade people’s lives by finding their true purpose
People
people
What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
People profile
Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Interview
Ultimately, people don’t need a place to exercise; if that’s what they want, they’ve got their front room. What people really need from us is the inspiration and motivation to exercise – and that’s the DNA of Third Space
People
Interview
I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
People
Interview
You have to be careful when you implement change, taking the time to explain what you’re doing and why. It doesn’t matter if it’s a change to the team or a new investor coming into the business – it feels personal to people - Eve Sukhnandan
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Gym80 partnership strengthens Dyaco proposition
After finalising a strategic partnership with gym80 earlier this year, Dyaco is offering the class- leading gym80 product ranges alongside its growing portfolio of brands.
Featured suppliers
Featured supplier: Escape launches Master Trainer programme
In a first of its kind event, Escape Fitness has launched its worldwide Master Trainer programme.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s fifth largest marketer and distributor of commercial fitness ...
Company profiles
Company profile: Jordan Fitness
Jordan have been at the forefront of the design, manufacture and supply of functional fitness ...
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Skincare
The Tides Wellness: Skincare
Audio visual
Lightmasters UK Ltd: Audio visual
Fitness equipment
Dyaco International: Fitness equipment
Spa software
SpaBooker: Spa software
Locking solutions
Ojmar: Locking solutions
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Computer solutions
Gantner Electronics Ltd: Computer solutions
Exercise equipment
Origin Fitness: Exercise equipment
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-23 Sep 2018
Worldwide,
Diary dates
24-27 Sep 2018
Omni La Costa Resort & Spa, Carlsbad, United States
Diary dates
Job search
Payasugym
Payasugym