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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
THUMB18620_919445.jpg
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News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
THUMB18620_919445.jpg

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A government investment of £1.75bn – to pay 50 per cent of rents across the
Health clubs and gyms in Catalonia have reopened their doors once for a second time,
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five
Today (10 August) is the last day for companies to enter the follow-up survey to
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Industry body, ukactive, has questioned the decision to close gyms and health clubs as part
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EMD UK
EMD UK
1 - 15 of 11,553
Features
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We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout
Features
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Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
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Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Technogym mywellness app
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Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
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Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Direct debit solutions
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Spa software
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