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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

Sign up for FREE ezines & magazines
German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
THUMB18620_919445.jpg
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News

McFit set to open first Cyberobics club

German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.

The women-only club will open in Berlin either next month or in June, offering three Cyberobics rooms – cardio and circuit, functional, and personal training. The 1,400sq m (15,069sq ft) club will also have a wellness, spa, bistro or childrens’ lounge.

Speaking in the latest edition of Health Club Management, Oliver Schulokat, Cyberobics managing director, said: “We’re planning to open a few of these Cyberobics-branded clubs as corporately-owned sites. But this concept will also be franchised as a boutique club model without wellness, spa, bistro or kids’ lounge. Requiring only around 350sq m, we believe it has potential both in Germany and internationally.”

Schulokat also announced that licenses for its virtual class content will be available to non-competitors and in countries where McFIT has no presence, including the UK.

The virtual brand could soon be available in hotels in the form of a small Cyberobics room or an in-room Cyberobics television channel.

Schulokat said: “We’re in talks with a big German hotel chain that wants to integrate Cyberobics into its in-room entertainment, with 10 short workouts you can do in a small space and with no equipment. Then, if you want to do a longer workout, you can go to the dedicated Cyberobics room. We see it as a huge opportunity because hotel fitness can often be quite boring.”

For the full interview click here.

Sign up for FREE ezines & magazines
German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
HAF
THUMB18620_919445.jpg

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EMD UK
EMD UK
1 - 15 of 11,215
Features
Design focus
We’ve designed the space so that the atmosphere is intimate
Features
Trends
Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
Features
Corporate wellness
Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
Features
feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
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HCM people

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Founder, R-FITNESS
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People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
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DFC: We do more...
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More videos:
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Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Audio visual
Hutchison Technologies: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Spa software
SpaBooker: Spa software
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Derby City Council
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Diary dates
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