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Life Fitness adds to top team ahead of spin off from Brunswick

Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.

The recruits include two new faces to the firm's top team – Judith Toland has been named chief marketing officer, while Alla K. Woodson has been given the role of vice president, global customer experience and service.

Describing the pair as "two transformational leaders", Jaime Irick, president of Life Fitness, said the appointments come at "a time of rapid change in the fitness industry".

“Life Fitness is leading the digital transformation in fitness and that requires the continued transformation and adaptation of our business to support that change,” Irick said.

“Judith and Alla will play crucial roles in fulfilling our vision and leading Life Fitness into the future. Both are uniquely skilled to deliver on operational excellence and experiences that delight our customers.”

To lead the company’s recently announced spin from parent company Brunswick Corporation, Royal Simmons has also joined Life Fitness, after serving as global financial planning and analysis leader for GE Gas Power Systems.

“With Royal’s appointment, we’re preparing Life Fitness to be a standalone, publicly-traded company with a laser focus on delivering unique and differentiated value to our customers through a combination of industry leading fitness products and our open architecture software platform, Halo Fitness Cloud,” said Irick.

“As an independent company, we will increase our focus and speed in delivering innovative solutions."

Brunswick announced its plans to spin off Life Fitness last month.

In a statement, Brunswick said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Life Fitness will remain headquartered in Rosemont, Illinois and the business will be led by Irick.

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Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.
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