Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Les Mills On Demand partners with This Girl Can campaign

Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.

The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform – as well as a bespoke programme designed specifically for women who are new, or returning, to exercise.

The tailored programme includes shorter-form videos and beginner tutorials designed to reduce common barriers to exercise that women face, including feeling intimidated, lack of time and low confidence in their fitness abilities.

The videos – which are supported with personalised familiarisation of the content – can be used at home and include motivational emails from Les Mills to encourage women to get started and inspire them to keep going.

They have been designed to build women’s confidence in exercise to the point they are ready to try a live class and engage with the leisure sector.

“This Girl Can aims to close the gender gap in terms of regular participation in sport and exercise,” said Frances Drury, This Girl Can marketing manager.

“We know that many women starting exercise or returning after a break find it hard to get going.

"The current phase of the campaign, #FitGotReal, shows that exercise doesn’t have to be conventional or a strict routine. It can be running around with the kids or doing sit-ups on the kitchen floor – it all counts."

Wendy Coulson, CEO at Les Mills UK, added: “We know our programming has been a successful first step in helping thousands of women fall in love with fitness so were delighted to be asked by Sport England to support This Girl Can.

“Our content is tailored for absolute beginners and those returning to exercise after a break, making this bespoke 21-day programme the perfect first step into fitness for many women.

“Our programming will support and encourage the This Girl Can audience at every step, helping them form a great new exercise habit, build confidence and witness a significant improvement in their fitness levels for everyday life."

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Features
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Features
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Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
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Statistics
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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
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New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
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As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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Job search
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Click on a catalogue to view it online
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Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates

News

Les Mills On Demand partners with This Girl Can campaign

Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.

The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform – as well as a bespoke programme designed specifically for women who are new, or returning, to exercise.

The tailored programme includes shorter-form videos and beginner tutorials designed to reduce common barriers to exercise that women face, including feeling intimidated, lack of time and low confidence in their fitness abilities.

The videos – which are supported with personalised familiarisation of the content – can be used at home and include motivational emails from Les Mills to encourage women to get started and inspire them to keep going.

They have been designed to build women’s confidence in exercise to the point they are ready to try a live class and engage with the leisure sector.

“This Girl Can aims to close the gender gap in terms of regular participation in sport and exercise,” said Frances Drury, This Girl Can marketing manager.

“We know that many women starting exercise or returning after a break find it hard to get going.

"The current phase of the campaign, #FitGotReal, shows that exercise doesn’t have to be conventional or a strict routine. It can be running around with the kids or doing sit-ups on the kitchen floor – it all counts."

Wendy Coulson, CEO at Les Mills UK, added: “We know our programming has been a successful first step in helping thousands of women fall in love with fitness so were delighted to be asked by Sport England to support This Girl Can.

“Our content is tailored for absolute beginners and those returning to exercise after a break, making this bespoke 21-day programme the perfect first step into fitness for many women.

“Our programming will support and encourage the This Girl Can audience at every step, helping them form a great new exercise habit, build confidence and witness a significant improvement in their fitness levels for everyday life."

Sign up for FREE ezines & magazines
Related news

Les Mills partners with Disney to create kids' Marvel superhero workout

26 Mar 2019
Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to ...

Les Mills & Sports Leaders UK launch ‘Netflix-style’ children’s fitness platform

03 Jul 2018
Global fitness company Les Mills has teamed up with awards and qualifications body Sports Leaders ...

News

Australian-based fitness franchise F45 has increased the number of countries it operates to more than
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
Ukactive has set out on its first ever membership consultation, asking for views on how
Northumbria University (NU) has set out to uncover in detail the important role that structured
Les Mills
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1 - 15 of 10,970
Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
Software
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
People
My target market are the young, affluent residents of Marylebone, St John’s Wood and Hampstead – fitness has become a really big part of young people’s lives; the bulk of our membership is 18 to 45 years old
People
We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
People
Technogym has helped us ensure that every facility has the same selection of equipment. It’s part of the commitment we’ve made to deliver a top quality service for every community
People
Promotional Feature
Promotional feature
Our qualification increases learners’ awareness, encourages empathy and instils confidence to speak to people affected by mental ill-health
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Featured supplier news
Featured supplier: Variety and flexibility for the customer is the key to retention, says MoveGB
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Management software
GymSales: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Member access schemes
Move GB: Member access schemes
Spa software
ResortSuite: Spa software
Skincare
Sothys: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
Search news & features:
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Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness