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Health Club Management

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Hard Rock Hotels launches in-room yoga with a musical twist

Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.

The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka and have been made available at all 24 Hard Rock Hotels around the world.

Marketed for guests who want to “play hard and purify harder”, Rock Om combines Manduka’s yoga expertise and equipment with original tracks mixed by producer and musical director DJ Drez. The classes are led by yogi and instructor Marti Nikko.

Rock Om consists of three individual, in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio. They will also be made available via a Rock Om page on the Hard Rock website.

The three classes are called Zenith, designed to help guests unwind through calming meditation and tranquil breathing exercises; Zepplin, which encourages guests to break a sweat to the beats of high-energy Vinyasa flow; and Zen, aimed at helping guests recharge their bodies and minds with traditional yoga moves.

Rock Om will compliment Hard Rock’s existing, signature music-infused spa treatments – Rhythm and Motion – which utilise amplified vibrations, pressures and patterns.

A number of the chain’s hotels now feature spas operated under its in-house Rock Spa brand.

“The yoga option has been designed to cater for guests who might not be able to hit the hotel gym, but still want to get a workout before going about their day,” said Nora Swire, senior director of marketing for Hard Rock Hotels & Casinos.

“We look forward to leveraging the brand’s connection to music, vibe and energy, creating a differentiated, one-of-a-kind fitness experience for travellers across the globe.”

Hard Rock, which has its headquarters in Orlando, Florida, operates 24 hotels, 11 casinos and 179 restaurants across 74 countries. It is famous for displaying music memorabilia in its properties.

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