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FITNESS, HEALTH, WELLNESS

Latest news

Is Fitness First Germany moving away from gym equipment?

Fitness First has launched a new concept club in the centre of Cologne, Germany, as the operator continues to experiment with new models and styles of offering.

Measuring around 1,000sq m, the key design features of this latest club are the extensive open-plan spaces; the industrial décor; and the very limited amount of traditional gym equipment.

To the right as you enter the club is a gym floor dominated by a large artificial turf running and sled track, plus a huge rig slung with rope nets and kitted out with battle ropes, TRX, bungee cords, rings, Olympic bars and benches. Stacks of colourful weight plates are located all around the gym, alongside racks of kettlebells, dumbbells and slam balls.

A small number of Concept2 rowers and Assault Air Bikes are positioned around the edge of the gym floor, as well as a couple of SkiErgs.

Members are free to work out independently, but this space is also used for freestyle gym floor classes – there are currently 24 of these each week – as well as for personal training, which has a high uptake in this club. A leader board on the wall highlights top scores achieved by the members in the current gym challenge.

To the left is a further open plan area, under an arched glass ceiling, with a second smaller rig, a few stations of Keiser pneumatic equipment, a handful of TRX and a couple of WaterRowers, plus plenty of empty space to stretch – or whatever else you might like to do.

A large group exercise studio sits behind this, next to a Woodway / Wattbike zone separated from the gym floor by a cage-style metal mesh wall.

The one heavily kitted out area – a Hammer Strength resistance area – is unobtrusively located in its own area, up some steps in the corner of the gym.

Just in front of reception is a lounge area with leather sofas; behind reception is a crèche, open only for certain hours each day, for which you can buy a booklet of 10 vouchers for just €20 (US$21.20, £17).

Changing rooms are industrial chic, with a large unisex wellbeing zone at the back: sauna, steam, experience showers and relaxation area.

Opened just three weeks ago, the club charges €60 (US$63.60, £51.20) a month based on a 12-month contract and usage of this club only.

The Cologne club is the first to be based on this new model, but more are expected to follow.

Fitness First has launched a new concept club in the centre of Cologne, Germany, as the operator continues to experiment with new models and styles of offering.
HAF
THUMB18475_226397.jpg
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Latest news

Is Fitness First Germany moving away from gym equipment?

Fitness First has launched a new concept club in the centre of Cologne, Germany, as the operator continues to experiment with new models and styles of offering.

Measuring around 1,000sq m, the key design features of this latest club are the extensive open-plan spaces; the industrial décor; and the very limited amount of traditional gym equipment.

To the right as you enter the club is a gym floor dominated by a large artificial turf running and sled track, plus a huge rig slung with rope nets and kitted out with battle ropes, TRX, bungee cords, rings, Olympic bars and benches. Stacks of colourful weight plates are located all around the gym, alongside racks of kettlebells, dumbbells and slam balls.

A small number of Concept2 rowers and Assault Air Bikes are positioned around the edge of the gym floor, as well as a couple of SkiErgs.

Members are free to work out independently, but this space is also used for freestyle gym floor classes – there are currently 24 of these each week – as well as for personal training, which has a high uptake in this club. A leader board on the wall highlights top scores achieved by the members in the current gym challenge.

To the left is a further open plan area, under an arched glass ceiling, with a second smaller rig, a few stations of Keiser pneumatic equipment, a handful of TRX and a couple of WaterRowers, plus plenty of empty space to stretch – or whatever else you might like to do.

A large group exercise studio sits behind this, next to a Woodway / Wattbike zone separated from the gym floor by a cage-style metal mesh wall.

The one heavily kitted out area – a Hammer Strength resistance area – is unobtrusively located in its own area, up some steps in the corner of the gym.

Just in front of reception is a lounge area with leather sofas; behind reception is a crèche, open only for certain hours each day, for which you can buy a booklet of 10 vouchers for just €20 (US$21.20, £17).

Changing rooms are industrial chic, with a large unisex wellbeing zone at the back: sauna, steam, experience showers and relaxation area.

Opened just three weeks ago, the club charges €60 (US$63.60, £51.20) a month based on a 12-month contract and usage of this club only.

The Cologne club is the first to be based on this new model, but more are expected to follow.

Fitness First has launched a new concept club in the centre of Cologne, Germany, as the operator continues to experiment with new models and styles of offering.
HAF
THUMB18475_226397.jpg

Latest news

The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Anytime Fitness opened more than one club a day in 2025 and is on track
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
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Panatta brought together four of the most influential figures in bodybuilding history on the stage
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1 - 20 of 12,300
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
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Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
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Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Power Plate
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
Company profiles
Company profile: Les Mills UK
Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Featured press releases
Pure Energy Music press release: Could you be the last one standing? The new 3½-minute fitness challenge everyone's talking about
#HoldThatBody is a new 3½-minute fitness challenge inviting people everywhere to put their strength, determination and staying power to the test. All you need is a squat or a press- up, one specially engineered soundtrack and the determination not to give up.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
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Diary dates
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