Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Boutique operator Flywheel to expand its at-home fitness operations with Amazon deal

Boutique cycle studio operator Flywheel has teamed up with Amazon.com to make its Flywheel Home Bike available to customers.

Flywheel was launched in 2010 and offers indoor cycling-based HIIT cycling classes, in which riders compete against each other.

The group received funding in 2014 from the Benvolio Group, an investment arm of Lew Frankfort, and launched its at-home bike in November 2017. It currently operates 42 studios across the US.

The deal with Amazon is seen as a significant extension of its at-home operations – a segment which is becoming increasingly competitive.

In April, Fitness equipment giant Technogym entered the home fitness market with the launch of Technogym Live, a digital platform offering gym-goers the option to take part in classes at home.

Flywheel is now looking to strengthen its own presence in the sector, which has seen the likes of Peloton become hugely successful.

"The launch of the Flywheel Home Bike on Amazon.com significantly expands the availability and accessibility of our product, and also provides Flywheel the opportunity to continue reaching new audiences outside of our 42 studios nationwide," said Matt O'Connor, GM of Flywheel's At Home Business.

"Amazon.com is a great place for customers to discover our home bike solution, which recreates the power of the Flywheel studio experience from the comfort and convenience of home."

The Flywheel Home Bike will be made available on Amazon.com for US$2,248 (bike with tablet, delivery included) or US$1,948 (bike, delivery included), with two months of access to Flywheel's programming included for free.

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Boutique cycle studio operator Flywheel has teamed up with Amazon.com to make its Flywheel Home Bike available to customers.
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News

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Alliance Leisure
Alliance Leisure
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Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to
Servicesport UK Limited
Servicesport UK Limited
EMD UK, the national governing body for group exercise, has been working with Active IQ
Leisure operators Everyone Active and GLL each picked up three gongs at the ukactive Awards
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Dyaco International
Dyaco International
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Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Analysis
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
People
WHIS is a preventative healthcare platform, which empowers people to improve their health and wellbeing by facilitating community engagement
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
We’re raising our seventh fund now which will be a US$400m fund and in a few years’ time should have close to US$1bn invested in our active funds across the sector
People
We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
People
Our members are busy people who, when they come to see us in between their work meetings, want to be pushed. That’s easier with a trainer
People
Technogym has helped us ensure that every facility has the same selection of equipment. It’s part of the commitment we’ve made to deliver a top quality service for every community
People
Promotional Feature
Promotional feature
EMS training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the business model can be extremely lucrative - Phil Horton, miha bodytec
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Featured supplier news
Featured supplier: PowerWave and DFC: a paradigm of progressive growth
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Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
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Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
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Les Mills
Les Mills