GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Are we touch hungry? A new global study investigates

Touch is an incredibly powerful force in our daily lives, it’s not often until we stop to think about it that we realise how much of a role it actually plays
– Michael Banissy

A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’.

The Touch Test is an online questionnaire developed by researchers at Goldsmiths University of London and launched by the BBC and Wellcome Collection.

It seeks answers about the similarities and differences in our experiences of touch, with the aim of increasing our understanding of its role in health and wellbeing.

The questionnaire will explore issues such as how our attitudes towards touch vary by age, nationality and gender and whether contemporary society allows us to get enough touch or leaves us wanting more.

The power of touch is a pillar of the wellness industry, that’s been proven to provide numerous benefits for health and wellbeing such as lowering stress levels and boosting the immune system, according to studies by The Touch Research Institute in Miami.

The Wellcome Collection has commissioned Michael Banissy Professor of Psychology at Goldsmiths University of London to conduct The Touch Test.

“Touch is an incredibly powerful force in our daily lives, it’s not often until we stop to think about it that we realise how much of a role it actually plays,” said Banissy. “It plays a role in so many human behaviours ranging from the aggressive to the most intimate and it can play a huge role in our development, our social interactions, perceptions of ourselves and our health and wellbeing.”

According to researchers, the study will help shed more light on the unknown subject of how touch affects our minds and bodies in social situations, an area which is not well-explored.

“We know a lot about how we process touch but we tend to know a lot less about the use of touch socially and how we use it in a communicative way,” said Banissy.

The study was launched on BBC Radio 4’s All In The Mind programme – which explores the limits and potential of the human mind.

Presenter Claudia Hammond previously worked on BBC studies into rest and loneliness.

Hammond said: “Over 70,000 people contributed to our previous studies into rest and loneliness, and I’m hoping for a similarly positive response to this unique exploration of attitudes towards touch.

“Like rest and loneliness, touch is something that affects us all – and is more complex than you might think. The Touch Test gives people the opportunity to contribute to large-scale, pioneering research into the topic. I’m really looking forward to analysing the results of the study in a series of programmes on Radio 4 later this year.”

With the rise of the #MeToo movement, touch has become a hot topic in the media and a sensitive concept in society more widely, as expectations and standards have changed around physical contact and consent.

The study’s results will be announced at a live event at Wellcome Collection in London in the autumn and will be explored in an upcoming BBC series, The Anatomy of Touch, later this year.

A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’.
HAF,PTS,SAB,CPW,CAS,RES
imagesX/THUMB344663_31325_272526.jpg
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profiles
Company profile: Create
Create is one of the UK’s leading fitness training providers dedicated to raising standards through ...
Company profiles
Company profile: Orbit4
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Fitbench press release: Fitbench unlocks the power of every square metre with Fitrack
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Are we touch hungry? A new global study investigates

Touch is an incredibly powerful force in our daily lives, it’s not often until we stop to think about it that we realise how much of a role it actually plays
– Michael Banissy

A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’.

The Touch Test is an online questionnaire developed by researchers at Goldsmiths University of London and launched by the BBC and Wellcome Collection.

It seeks answers about the similarities and differences in our experiences of touch, with the aim of increasing our understanding of its role in health and wellbeing.

The questionnaire will explore issues such as how our attitudes towards touch vary by age, nationality and gender and whether contemporary society allows us to get enough touch or leaves us wanting more.

The power of touch is a pillar of the wellness industry, that’s been proven to provide numerous benefits for health and wellbeing such as lowering stress levels and boosting the immune system, according to studies by The Touch Research Institute in Miami.

The Wellcome Collection has commissioned Michael Banissy Professor of Psychology at Goldsmiths University of London to conduct The Touch Test.

“Touch is an incredibly powerful force in our daily lives, it’s not often until we stop to think about it that we realise how much of a role it actually plays,” said Banissy. “It plays a role in so many human behaviours ranging from the aggressive to the most intimate and it can play a huge role in our development, our social interactions, perceptions of ourselves and our health and wellbeing.”

According to researchers, the study will help shed more light on the unknown subject of how touch affects our minds and bodies in social situations, an area which is not well-explored.

“We know a lot about how we process touch but we tend to know a lot less about the use of touch socially and how we use it in a communicative way,” said Banissy.

The study was launched on BBC Radio 4’s All In The Mind programme – which explores the limits and potential of the human mind.

Presenter Claudia Hammond previously worked on BBC studies into rest and loneliness.

Hammond said: “Over 70,000 people contributed to our previous studies into rest and loneliness, and I’m hoping for a similarly positive response to this unique exploration of attitudes towards touch.

“Like rest and loneliness, touch is something that affects us all – and is more complex than you might think. The Touch Test gives people the opportunity to contribute to large-scale, pioneering research into the topic. I’m really looking forward to analysing the results of the study in a series of programmes on Radio 4 later this year.”

With the rise of the #MeToo movement, touch has become a hot topic in the media and a sensitive concept in society more widely, as expectations and standards have changed around physical contact and consent.

The study’s results will be announced at a live event at Wellcome Collection in London in the autumn and will be explored in an upcoming BBC series, The Anatomy of Touch, later this year.

A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’.
HAF,PTS,SAB,CPW,CAS,RES
imagesX/THUMB344663_31325_272526.jpg

Latest news

The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch
Girls in the UK are missing out on 280 million hours of sport every year
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
Panatta brought together four of the most influential figures in bodybuilding history on the stage
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry about the launch of Run X in partnership with Technogym
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
HCM magazine
A new report puts physical activity at the heart of healthcare, says Muir Gray
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profiles
Company profile: Create
Create is one of the UK’s leading fitness training providers dedicated to raising standards through ...
Company profiles
Company profile: Orbit4
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Fitbench press release: Fitbench unlocks the power of every square metre with Fitrack
Fitbench, the commercial fitness equipment company known for simplifying training spaces and removing barriers to exercise, today announces the launch of Fitrack, a multi-person, multifunctional training system that transforms underutilised gym space into a complete small group training destination.
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites