STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

1Rebel looking to expand in London and 'down under'

Boutique fitness operator 1Rebel is looking to expand its London portfolio – as well as enter the Australian wellness market.

With a recently secured £6.6m investment from venture capital fund Codex Capital under its belt, 1Rebel plans to add to its existing five clubs in the UK capital.

The operator opened three new clubs in London in 2018 – Southbank in February, Bayswater in March and Victoria in June – and, according to co-founder James Balfour, already has three sites in the pipeline for 2019.

“We’ve certainly got to a point where the model is right for rollout,” Balfour told Health Club Management – adding that even more openings are possible.

He also revealed that plans are currently advancing to open the first 1Rebel outside of the UK.

The company has appointed a CEO and management team in Australia and plans to open its first club in either Sydney or Melbourne in the first half of 2019.

“There’s lots of opportunity in Australia and we know people too, from the days when Australia was the jewel of the Fitness First crown,” Balfour said.

“We’ve used our network in Australia to put a great team in place – a team we implicitly trust to execute the plan.

"The reason we like Australia is that, behind America, it’s the biggest market – and the Americans are already very good at boutiques. The market in the US is quite saturated too, plus, actually, they do things a bit differently. I think they’re best left alone.”

Balfour – whose father Mike Balfour is the founder of Fitness First – hopes to have up to 15 1Rebel clubs in London and eight or more in Australia within the next five years.

To read a full interview with Balfour and his plans for 1Rebel, click here for Health Club Management 2018 issue 11

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Boutique fitness operator 1Rebel is looking to expand its London portfolio – as well as enter the Australian wellness market.
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Features
Statistics
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There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
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Analysis
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Software
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
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People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
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We estimate that we have 110,000 children in primary schools that have introduced the Daily Mile as part of the everyday school day. That’s 400 schools, and the feedback is great. It’s been a real success
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We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
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We like the idea of creating great brands and great companies that larger businesses then have a strong desire to own. We make our return by helping to grow businesses and build beautiful brands
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We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
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I wanted to create a gym that was good enough for Anthony Joshua – that was the benchmark
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Technogym has helped us ensure that every facility has the same selection of equipment. It’s part of the commitment we’ve made to deliver a top quality service for every community
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Promotional Feature
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Job search
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Featured supplier news
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Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
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Fitness equipment
Miha Bodytec GmbH: Fitness equipment
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International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
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Flooring
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Property & Tenders
Savills
Property & Tenders
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association