Hugo Braam

Virtuagym, an online management solution for the fitness industry, has expanded its Business Analytics (BA) platform.

Called BA 2.0 the system identifies key areas for business growth by tracking revenue and subscription data. It also enables operators to optimise their business practices and service offerings by tracking member information, class attendance and the popularity of PTs.

The system has been adopted by operator Lijfstijl Centrum Hoofddorp in The Netherlands. Frank Trousselot, network manager at Lijfstijl, says: “One of the main benefits of BA 2.0 has been understanding how to better meet the needs of our clients.

“Using BA 2.0 data, I’ve been able to determine information such as which PTs are the heavy hitters and which classes are pulling the largest attendance. I’ve also been able to track trends relating to when members visit or which classes they prefer to attend,” he added.

Hugo Braam, CEO of Virtuagym, says: “Business analytics should be a priority for any businesses, and with the new BA 2.0 module, we’ve tried to make it as fast and easy as possible to get access to a wide range of great visualisations, which will not only help improve business but will also free up time and resources.”

fitness-kit.net keyword: VIRTUAGYM

Who’s the most popular PT? The system can tell you

Jean-Michel Fournier

Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to offer a digital fitness solution covering both the gym and the home.

Integrating LMI’s Les Mills On Demand (LMOD) platform with Netpulse will enable clubs to use their own branded apps to provide online workouts to members.

The partnership follows the publication of the Les Mills 2019 Global Consumer Fitness Survey, which showed that 85 per cent of all gym-goers now also work out at home.

“People want the freedom and convenience to work out whenever they want, wherever they want, so by partnering with a great provider like Netpulse we can help clubs deliver a complete fitness on-demand experience to members,” says Jean-Michel Fournier, CEO of Les Mills Media, the business division behind LMOD.

"This new functionality will streamline everything, from sign-up to billing – it’s a powerful solution."

The partnership will begin rolling out from May this year.

Used by more than 10,000 health clubs around the world – including as Planet Fitness, Gold’s Gym and Virgin Active – Netpulse offers members the opportunity to manage their fitness schedules, track workouts, manage fitness goals and earn rewards.

fitness-kit.net keyword: LES MILLS

All you need is a laptop or TV to do the workouts

Rod Mann

Raptor, a manufacturer of weight-training vests, has launched the Raptor Tac20, a new three-in-one multifuctional vest.

Billed as the ultimate training vest experience, the Raptor Tac20 is described as an ‘optimal physical load carrying system’ and is designed to fit most wearers securely, while allowing for maximum comfort and mobility.

The Raptor Tac20 has securely modulated weight compartments that allow for safe weight distribution and is designed to withstand wear and tear. It features an anti-bacterial liner that can be removed for washing.

Other features include an anchor system which can be used with bungee cord and rubber band training, while a heavy duty towing harness can be used in sled, prowler and tyre training.

Rod Mann, CEO of Raptor Weight Vests says: “Our aim has always been – and continues to be – to deliver products that meet the high standards of quality, performance, durability and functionality expected from us by our diverse clientele. We can’t simply just make something that looks good – a product’s success is ultimately judged on its performance.”

fitness-kit.net keyword: RAPTOR

The weighted vest can be used with a towing harness

Bart Van Cauter

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company’s flooring brand TurfGrass.

The partnership comes after an 18-month collaboration which saw Physical Company oversee the installation of BIG’s TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score; all are designed to withstand heavy use.

Bart Van Cauter, international sales and business development manager at BIG, says: “With the continued growth in boutique fitness, functional training and group exercise, there’s more demand for high-quality artificial turf solutions, capable of withstanding constant commercial use."

“Our expertise is in the manufacture of these solutions and working in partnership with Physical Company we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands."

fitness-kit.net keyword: PHYSICAL COMPANY

énergie Fitness is using the product