Cybex extends partnership with Nuffield Health in London gym redesign

Club Baltimore Fitness and Wellbeing Centre, a Nuffield Health partner gym, re-opened following an extensive gym renovation earlier this year.

Located in the heart of Canary Wharf in London, the gym first launched in 2012 as part of Baltimore Tower – a prestigious 45-storey residential development. Following the recent opening of a new block, the gym was extended to incorporate an extra 1020m² of gym floor space and three studios.

In an extension to a long-standing partnership, not-for-profit healthcare company Nuffield Health chose Cybex and its parent brand Life Fitness to install at the central London facility.

Diverse demographic
The gym, which was already home to an extensive range of Cybex equipment, now includes plate-loaded equipment, racks and lifting platforms from Cybex’s Big Iron range. It also features Cybex’s Jungle Gym – a multi-station strength training solution – and the SYNRGY360™ system – Life Fitness’ modular solution for dynamic small group exercise and one-on-one training.

IC6 bikes and Myride® technology from ICG® feature in one of the new studios. Indoor cycling equipment specialist ICG® became the latest brand to join the Life Fitness family in August 2016, following acquisition of Cybex in January.

Emma Clifford, Nuffield Health programme director, said: “At Club Baltimore we cater for residential, corporate and consumer markets, so it’s vital that our equipment provision not only supports our growing membership but also reflects our diverse demographic.

“Cybex was heavily involved in the original gym design and has continued to play an important part in the renovation. The team’s knowledge and attention to detail has ensured that we’re maximising our new larger space and providing a solution that not only caters to our members’ training needs, but also considers their overall gym experience.

“Feedback has been very positive and the new equipment is a fantastic addition to the gym; the SYNRGY360™ rig in particular has been a welcome addition to our group training provision and is a great way for our fitness team to engage with members.”

Strong partnership
This latest install is part of a long-standing partnership between the healthcare and wellbeing provider and Cybex, whose portfolio of Nuffield Health gyms extends across both consumer and corporate sectors.

Luke Berry, key account manager at Life Fitness, added: “Club Baltimore is a unique facility. The gym epitomises Nuffield Health’s core values as one of the UK’s leading healthcare, fitness and wellbeing providers and our long-standing partnership is something we’re very proud of.”