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Strength: Strong moves
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Our Biostrength solution, powered by Biodrive, is an AI-driven aerospace technology designed to maximise neuromuscular activation and ensure good form. With personalised programmes and real-time biofeedback, users achieve superior strength results faster.
As demand for intelligent, adaptive training grows, the Technogym Ecosystem and App deliver data tracking from reps to progress insights. Users can choose from six workload modes, each tailored to their goals and offering flexibility and precision. Whether they’re chasing performance or recovery, Biostrength adapts to them, making workouts smarter, safer and more effective.
With personalised programmes and real-time biofeedback, users achieve superior strength results faster
Costs vary, depending on the Biostrength product selected. Space and installation requirements also differ and are determined by a site survey.
Operators such as Circadian Leisure Trust, Crow Wood and Colets Health and Fitness have chosen Biostrength over traditional pin-loaded weights and are reporting increased user engagement, with Colets and Circadian noting strong uptake among older members, highlighting Biostrength’s appeal across age groups.
More: www.technogym.com
Technogym Reform, which was soft-launched in 2025, will come to market in early 2026, expanding our offering into the world of Pilates. It will integrate with the Technogym ecosystem, delivering a complete wellness solution and marks a strategic move to meet growing demand.
Smith machine use has increased as strength training reaches a broader audience, with many seeing it as an accessible entry point to compound lifts.
For gym owners, the footprint and cost of a standalone unit can be challenging.
Our Smith Machine Attachment integrates with our ecosystem of racks to deliver Smith functionality within the existing footprint at a fraction of the cost.
Members and PTs are using the Smith Machine attachment as an introductory tool to develop confidence
Unlike a standalone machine, it bolts directly to existing uprights. Most clients install it themselves, though we’re available to assist if needed. The rack structure carries the load, so no additional sub-floor works are required beyond standard anchors.
Our customers include commercial gyms, independent gyms and wellness facilities that cater to a broad demographic. Members and PTs are using it as an introductory tool to develop confidence due to its added stability for more focused lifts.
More: www.blkboxfitness.com
With lifting-and-running and other hybrid training modalities on the rise, we’re expanding into cardio with a new line of treadmills in development.
Initial releases are targeted for early 2026, with specifications, pricing and lead times to follow as we finalise testing, certifications and manufacturing schedules.
EGYM’s Smart Strength Squat and Squat Flexibility Test enable gyms to assess, prescribe and evidence strength training. Recognising the squat’s effectiveness but technical complexity, EGYM designed the Smart Strength Squat to automate set-up, coach correct form and make movement safe and accessible.
Paired with the 25-second Squat Flexibility Test, which delivers a BioAge Flexibility Score via 3D analysis, operators can measure mobility, stability and control with clinical precision.
Integrated into EGYM’s open ecosystem, this innovation empowers trainers with personalised, outcome-based programming, while providing members with motivating benchmarks and operators with credible, data-driven health impact.
We designed the Smart Strength Squat to automate set-up, coach correct form and make movement safe
Having launched at FIBO earlier this year, this new innovation has only just landed in the UK. Portway Lifestyle Centre, Sandwell, managed by Sandwell Leisure Trust, is the first site in the UK to install it.
More: www.egym.com
Set to come in the next few months are more partner integrations to further enhance the capabilities of EGYM’s digital ecosystem and provide operators with more opportunities to personalise their members’ connected gym experience. Pre-programme options will also be extended to enable trainers to prescribe evidence-based training plans that address specific health conditions.
Our Universal Cable is engineered for inclusivity and versatility. It offers intuitive single-hand adjustments and a 3:1 cable ratio.
Certified to ASTM F3021-17 standards, it’s fully accessible to both traditional and wheelchair users in cable training zones and inclusive wellness spaces, while its compact footprint and accessible storage ensure it fits seamlessly into any facility.
Its compact footprint and accessible storage ensure it fits seamlessly into any facility
Our Synergy equipment redefines what’s possible in group and individual training. With configurable training bays, integrated cable columns and Olympic bar training, its modular design adapts to any space – whether as a wall-adjacent unit or as a central hub. Smart storage keeps accessories organised, maximising both training variety and floor space.
Both Synergy and Universal Cable are new strength solutions. The Universal Cable is similar in size to a traditional dual adjustable pulley, while the Synergy footprint can be as small as 1.2m or as large as a facility would want. Configuration and customisation options are available on our website.
More: www.lifefitness.com
With health club operators seeking ways to maximise performance while protecting members from injury, the Nautilus Belt Squat answers the call.
It delivers the intensity of traditional squats without loading the spine, making it suitable for everyone from athletes chasing power and everyday members building strength safely, to those who are rehabilitating.
Its smooth, natural motion engages the glutes and quads with precision, while design details ensure comfort, confidence and durability. For operators, it’s a versatile piece that speaks to the future of strength training – safe, inclusive and designed to deliver results.
It delivers the intensity of traditional squats without loading the spine
The machine offers a compact footprint and simple installation with no specialist fixings required. Designed to fit into any strength space, it’s versatile and durable. Pricing varies by facility requirements.
Early adopters, such as Fervid Fitness, are using the Nautilus Belt Squat to enhance their strength zones, offering members a safer, more inclusive way to train legs heavy without spinal load.
More: www.corehandf.com
Early 2026 will see new additions designed to build on the momentum of the Belt Squat. Added solutions in the Leverage range will include the Pendulum Squat, Power Squat, Leg Extension and Leg Curl to deliver fresh training experiences and more versatility to strength spaces.
The DHZ Booty Range is a response to booming demand for targeted glute-and-hip training equipment. Many gyms struggle to offer optimised hip-thrusts, abductions and glute-isolations in a safe, space-efficient way and we saw this need.
The benefits are high-impact glute activation, fewer injury risks and a compact footprint
The range features plate-loaded machines with ergonomic biomechanics – for example the Standing Hip Thrust A605L – user-friendly loading and adjustable support pads for comfort and proper muscle engagement. The benefits are high-impact glute activation, fewer injury risks and a compact footprint.
Prices start from £2,500 and space depends on the product selected.
More: www.pslt.co.uk
PSLT offers the full range of DHZ products including the Titan Extreme, Evost III and specialist ranges including power racks and free-standing storage. In addition in 2026 PSLT will also be offering a cardio range.
For our in-house brand, Altrafit, we identified a growing demand for evidence-based, ergonomic strength tools that enhance comfort and performance.
Our new ergonomic cable attachment set includes five uniquely-designed bars for strength training.
Crafted from solid steel with a special non-slip rubber coating, each bar is ergonomically shaped to reduce joint strain while maximising muscle activation.
We believe this innovation aligns with the latest training trends, helping lifters train harder, more safely and more effectively, with a greater focus on cables. It’s a step forward in making strength training biomechanically efficient and performance-focused.
The full set of attachments costs £142 and has five differently shaped and sized bars that fit any cable attachment stand, clipping and unclipping easily.
It’s a step forward in making strength training both biomechanically efficient and performance-focused
Many of our customers, including Everyone Active, Places Leisure and Serco, have purchased the sets as part of their gym floor offering and we’ve had amazing feedback on members getting the most from their sessions as a result.
More: www.d2ffitness.com
We’re planning to launch a new range of Altrafit strength kit, specifically targeting independent gyms with a small number of sites. The focus will be on delivering a quality, durable range of typical strength training equipment at an attractive price.
We’ve introduced a space-saving single cable machine that folds away. Many gyms are looking to maximise space for multiple uses and solutions like this allow owners to flex their facility for different types of training at any time – great for organised sessions or classes.
Solutions like this allow owners to flex their facility for different types of training at any time
It’s built by our product partner, Kingsbox and is wall-mounted on sturdy brackets. It includes a wheeled footplate to help the machine glide away, folding to the left or right when not in use. There are 26 pin locking points allowing the user to train in a variety of positions.
The cable machine attaches to the wall with two brackets, each using three heavy-duty bolts. Given the stack weight, which can be up to 120kg, professional fitting is advised.
It’s just over 2.5m tall, less than a meter deep when in use and less than a ruler length when folded away. It’s priced from £1,595+VAT.
It’s only just been released into the market following interest at FIBO 2025. The machine has been designed for smaller gyms and studios and anywhere with space restrictions.
More: www.aperformance.co.uk
We’ve listened to operators who are looking to establish their business in properties that have neighbours who are sensitive to noise from heavy gym equipment and we’re launching cost-effective sound-deadening platforms and multi-layer acoustic flooring.
Shua Fitness regularly expands its lineup of strength training machines and as its UK distribution partner, we’re excited to offer their latest release.
The 69 Series ISO-Inclined Bench Press has been designed by Shua’s R&D team in collaboration with bodybuilding champions. It’s a plate-loaded machine with arms that move independently for focused chest isolation, but what makes it really stand out is its adjustable range of motion. Users can choose from four starting positions, creating a stretch that’s as deep as they need it to be.
What makes this plate-loaded machine really stand out is its adjustable range of motion
The ISO-Inclined Bench Press costs £2,295 inc. VAT.
The Bench Press is brand new to the UK market. Its heavy-duty structure and customisable range of motion lends itself to facilities with athletes looking to personalise their machine-based training further than the typical machine offers.
More: www.fitness-superstore.co.uk
A further 11 machines have been added to Shua’s 69 Series ISO range which will be available to health clubs and gym facilities exclusively through FS Commercial Division soon. We’re also planning to bring in Shua’s 77 Series Hybrid range, which combines the benefits of a selectorised and plate-loaded machine in one – watch this space!
The new Eleiko barbells offer greater insight, precision and durability for enhanced training experiences. More bars across the range are now sensor-ready, featuring easier-access endcaps and a patented sleeve design that integrates space for sensors within the sleeves for real-time performance tracking and lift analysis.
Updates include tighter tolerances and our patent-pending Force Redistribution System, which improves fatigue resistance, extending bar life. The range includes Competition, Training and Multi-Purpose series – each tailored for Olympic lifting, powerlifting, and general strength. The bar colour coding and ID ring simplify bar selection in busy spaces, while more refined knurling optimises grip.
Expanding sensor readiness across the bar range gives coaches and lifters advanced lifting analysis
The new bar range is priced from around £669. No special installation or fixings are required. Sensor-ready bars feature recessed endcaps for sensor placement. Sensors are sold separately.
Expanding sensor readiness gives trainers and lifters advanced lifting analysis and programming capabilities. This new range supports athletes and fitness enthusiasts of all levels.
More: www.eleiko.com
Next year will see ongoing development across core product categories, including the continued growth of Eleiko Cables and the Prestera Strength System, as well as advancements in our platform and flooring categories.
The Ziva Lumina Line was created to meet growing demand for design-led fitness spaces. With its muted tones, soft textures and eco-conscious finishes, Lumina enables functional fitness equipment to work as part of the interior design of a club.
The line consists of over 40 products, from strength, storage, functional, benches and recovery, to cover all fitness facility requirements at a variety of prices-points, all freestanding with no fixings required.
Lumina redefines functional fitness equipment as part of a club’s interior design
The Lumina line was launched at FIBO 2025 and will be available in the UK market from November.
More: www.uk.ziva.com
Ziva is also launching the HX Series, a range of equipment and storage and the Velocity Series for HIIT cardio to meet the growing demand to train for fitness competitions such as Hyrox and Athx.
One of our new strength solutions is the Cable Wall, a fully-configurable cable system designed to optimise space.
Demand for cable stations has surged, driven by the rise of functional training and the Cable Wall was developed to address this by maximising capacity, without compromising floor space, through customisable spacing, height and stack configurations.
Many clubs position the cable wall as a central gym floor hub, supporting high member usage
The Cable Wall’s cost and footprint vary by configuration. It can be scaled from single to multi-station setups. Engineered with robust steel frames for secure floor or wall fixing, it can stand alone or integrate with racks and pods, including double-sided layouts.
The equipment is already installed in local authority leisure centres, private health clubs and commercial gyms in the UK to increase lifting stations, functional zones and cable capacity. Operators value its space efficiency and scalability and some position it as a central gym floor hub.
More: www.indigofitness.com
Alongside the Cable this year we’ve expanded, with dual-sided configurations, cable-to-rack integration and functional pods. In 2026, we’ll launch further enhancements and accessories to make our cable range more versatile, space-efficient and operator-friendly for multifunctional training zones.
