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Sponsored: Strength training – a new era
Strength training is evolving, with new AI-powered ecosystems from Technogym leading the way
Strength training has always been a cornerstone of fitness, but the way we approach it is changing dramatically. Today’s gym-goers expect more than weights and equipment; they want personalised experiences, measurable results and seamless integration with their digital lives.
AI-connected ecosystems are redefining how strength training is delivered, making it smarter, safer and more engaging. As a global leader in fitness innovation at the forefront of this transformation, Technogym is delivering two groundbreaking solutions: Technogym Biocircuit and Technogym Biostrength.
These solution lines combine cutting-edge cardio and strength products with the fully connected, AI-driven Technogym Ecosystem, creating a hyper-personalised strength training experience for operators and end-users alike.
The Technogym Ecosystem
Technogym’s vision goes beyond equipment, focusing on solutions. The Technogym App and Mywellness Cloud Platform connect every workout to a user’s personal profile, enabling continuity across gym floors, mobile devices and home setups to create a fully-connected wellness experience.
This ecosystem ensures every session – whether cardio, strength, or functional training – is tracked, personalised and optimised.
For operators, this means engagement, retention and upselling opportunities. For users, it means being guided, supported and motivated, while tracking results.
Business advantages for operators
Technogym’s AI-driven solutions aren’t just about fitness; they’re about offering hyper-personalised user experiences to enhance business growth through:
• Differentiation: you can stand out with cutting-edge technology.
• Efficiency: reduce your staffing costs while maintaining quality service levels.
• Upselling: offer premium experiences and dedicated areas for Biostrength/Biocircuit users.
• Flexibility: apply new pricing models and membership tiers to extend your reach.
Why this is the future
The fitness industry is moving toward personalisation, automation and connectivity. Technogym Biocircuit and Technogym Biostrength embody these trends, delivering smarter workouts that require less supervision and produce better results.
For operators, Technogym Biocircuit and Biostrength represent a strategic investment in innovation. For users, it offers a training experience that’s safe, engaging and effective.
Strength training is no longer just about lifting weights; it’s about leveraging technology to unlock human potential. With AI and the Technogym Ecosystem, the future of strength training is here.
More: www.technogym.com
Technogym has partnered with leading operators to elevate the member experience through the integration of Technogym Biocircuit and Technogym Biostrength.
Each client has embraced these technologies to deliver results-driven programmes that set new standards in fitness and wellness.
• Crow Wood
Crow Wood has fully connected the Technogym Ecosystem, delivering an impressive 4,500 Biostrength workouts every month, creating a seamless, data-driven experience that raises the bar for engagement and performance.
• Colets Health and Fitness
Colets Health and Fitness launched a Health and Vitality program tailored for members aged 60+, prioritising strength, balance and confidence to support healthy ageing.
• Circadian Leisure Trust
Circadian Leisure Trust chose Biocircuit to deliver confidence-building classes and personalised workouts, empowering members to achieve their goals with ease.
Technogym Biocircuit is a revolutionary approach to circuit training. Unlike traditional circuits that require manual adjustments and supervision, Technogym Biocircuit fits around the user’s goals and intensities, delivering a completely guided experience across cardio and strength exercises.
With just one login, members can move seamlessly from station to station without interruptions. Every detail, exercise selection, workload, work/rest ratio and pace is pre-set and personalised to the user’s goals, enabling them to fit a 45-minute workout into 30 minutes.
The benefits for gyms include a reduced need for supervision, increased throughput, and a premium experience that differentiates the facility, while the benefits for users are time-efficiency, safety and progressive training that adapts automatically to their goals.
Key features
• Biodrive Technology: A patented system that delivers multiple different resistances, such as isotonic, elastic and viscous and load variations, including eccentric overload and reduced load, for optimal muscle activation and safety.
• Strength Console: A 10-inch touchscreen, feature guiding, strength pilots, targets and intuitive graphics to support the user.
• Programme Library: Customisable programmes, resistances and features to suit different user goals.
For those who prefer autonomy, Technogym Biostrength offers standalone strength experiences powered by AI. From the outset, the equipment guides the user – understanding and remembering their posture, range of motion settings and 1 rep max, ensuring consistency and precision.
Technogym coach AI applies automatic progression, increasing workload and complexity as users progress and hit their goals.
This flexibility makes Technogym Biostrength perfect for advanced users and rehabilitation settings, where precision and customisation are critical.
The benefits for operators include attracting high-value clients, implementing unsupervised models and creating dedicated premium areas for upselling, while users enjoy faster results, personalised progression and a variety of training experiences without the need for constant supervision.
Key features
• Technogym Coach: Technogym Coach provides AI progression and support in guiding and adjusting volume, velocity, density and strength parameters based on user progress..
• Advanced Techniques: Users can choose from different training methods and resistances, such as Pyramid, Drop Set, Tone Express, Super Slow, Rest-Pause and Contrast training.
• Modes:
Goal Mode: like having a trainer by your side and perfect for beginners.
Free Mode: No login required – just adjust the seat, select weight and start.
Custom Training: For experts who want full control over every parameter’s training with a specific resistance or method.
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...
