Myzone is expanding its ecosystem with the launch of Myzone Go

The fitness technology landscape is changing fast. While most gym members now wear a smartwatch or tracker, few say those devices truly motivate them to move. Myzone has long believed that motivation – not measurement – is the key to lasting exercise engagement.

Now, with the launch of Myzone Go, the brand is taking its proven behaviour-change technology to a wider audience than ever before, making it easier for operators to connect, motivate, and retain more members.

Making motivation accessible to all
For over a decade, Myzone has aspired to lead the industry in Motivation Technology (MoTech), combining behavioural science, gamification and community to help people move more, stay engaged and feel connected through exercise.

“Myzone has always been about motivation, not measurement,” explains Jay Worthy, global CEO of Myzone. “We’ve built our entire ecosystem on recognising effort, rewarding consistency and celebrating community. With Myzone Go, we’re making that ecosystem more accessible and opening it up to anyone with a smartwatch.

“It’s about meeting people where they are,” says Worthy. “Most members already have a device on their wrist. Now, they can use it to experience the motivation and accountability that Myzone is known for.”

The science behind motivation technology
At the heart of Myzone’s success is a deep understanding of human behaviour, thanks to motivation science advisor Dr Heather McKee.

MoTech, which is built on behavioural science, such as reward loops, social accountability, and intrinsic motivation, drives consistency by blending psychology and technology to support long-term habit formation.

It’s also driven by emotion, because motivation is the strongest predictor of retention.

Finally, it’s powered by simplicity, with a single metric – effort – providing instant feedback and levelling the playing field for people at every level of fitness.

By focusing on effort, Myzone rewards participation and progress, helping members build confidence through movement, whether they’re training for performance, or simply striving to feel better.

A bigger ecosystem for operators
For operators, Myzone Go represents an important shift. Myzone has always enabled operators to understand member engagement through its connected ecosystem, which offers real-time insight into how members train, both inside and outside the club.

With Myzone Go, which is available for iOS and Android, that ecosystem expands dramatically. By allowing smartwatch users to join without needing additional hardware, operators can now engage more members, gather richer data, and strengthen loyalty.

Members simply scan a QR code, connect their smartwatch and go. There’s no specialist hardware barrier, no complex setup, and no extra admin. We did extensive research and operators told us they didn’t have time for admin and renewals, which is why Myzone handles all renewals directly in-app, allowing operators to focus on what really matters – member experience and community engagement.

“Myzone Go opens the door for operators to bring even more members into the motivation ecosystem, creating opportunities for engagement, better retention and revenue growth.” says Jay Worthy.

A commercial model that works
Operators receive a commission for every 6 or 12 month subscription sold.
Combined with Myzone’s proven impact on retention, Myzone Go creates a win:win – members stay active and connected, while operators benefit from new digital revenue opportunities and deeper member insights.

The launch of Myzone Go signals Myzone’s evolution into a software-first brand, where the app sits at the centre of the experience. It’s part of a larger vision to make motivation technology accessible to all – no longer limited by specialist device ownership or environment.

“The goal has always been the same,” says Worthy. “To motivate people to move, help them feel supported and make fitness fun and inclusive. With Myzone Go, we’re taking that mission further than ever, because motivation technology should be accessible to everyone.”

More: www.myzone.org/go