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Secondary spend: fitness-kit.net special
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Natural supplements by The Protein Works
The Protein Works has launched a supplement range which uses natural flavours and colours, without fillers or thickeners. The products include a variety of protein blends, both high and low glycemic index carbohydrates, a range of amino acids and single herb extracts, vitamins and minerals. The products are manufactured in-house and are available online. The Protein Works has also launched a ‘create your own’ formula feature to allow customers to design and buy a personalised blend.
fitness-kit.net keyword: protein works
USN Vooma gel introduces new flavours
USN Vooma Gel has been relaunched in Mocha and Vanilla Caramel flavours in 36g sachets. The energy product is caffeine-free and contains 66g of carbohydrates per 100g, with L carnitine and creatine monohydrate. It contains both short-chain and long-chain carbohydrates and is designed for energy re-load and availability. A sachet costs £1.59 and a box of 24 costs £37.99.
fitness-kit.net keyword: usn
Fitlinxx Pebble for member engagement
FitLinxx is offering a white labelled application that enables club operators to provide a branded activity tracking experience to their members. Members can use it to track their fitness activities online. The FitLinxx Pebble device – which captures all types of activity data during the day, including walking, running, cycling and more – lets club members log on to the facility-branded site to see how they’re getting on and to engage with fellow members. The product is designed to support member engagement and increase member loyalty, improve member results and drive secondary spend.
fitness-kit.net keyword: fitlinxx
Energeau hydrates the low-cost market
RFL Management has begun growth plans for Energeau in 2013. The subscription-based Energeau hydration station is targeting low-cost health clubs like Active4Less. Brandon Harris, owner of Active4Less Hove, says: “I was looking for ways to improve and sustain my secondary income. My members clearly value the electrolyte and vitamin drink, as we already have 500 paying £1.50 a week to use it.”
fitness-kit.net keyword: energeau
Multipower launches Fit Protein Flapjack
European sports nutrition company Atlantic Multipower has launched a new protein flapjack designed to provide a convenient protein and fibre-rich snack to be sold in gyms and online. The 70g Fit Protein Flapjack snack contains 18g of protein and retails at £1.49 a bar or £26.82 for a box of 18 (£23.99 online price). It comes in two flavours: chocolate, and yoghurt with cranberry.
fitness-kit.net keyword: multipower
Fresh meals for members by Body Plus Nutrition
Body Plus Nutrition is supplying three different ranges of hand-prepared fresh convenience meals to gyms and clubs for members to buy whenever they want, without signing up to a diet course. The ranges – which have been designed to cater for various dietary requirements – are Muscle Gain, Weight Maintenance and Weight Loss. The meals can be eaten cold or microwave re-heated. Body Plus Nutrition provides free branded fridges and marketing materials, handles delivery, and offers stock control and removal of unsold units.
fitness-kit.net keyword: body plus nutrition
Cobell develops beetroot-based sports drink
Exeter-based juice importer Cobell has created a beetroot juice-based drink called PWR+, which is available for health clubs and gyms to sell to members. Beetroot is used due to its reported ability to improve blood flow. The drink also includes cherry and blueberry juice and coconut water. PWR+ is used by Exeter Premiership Rugby Club, Exeter City Football Club and the Wales Rugby squad.
fitness-kit.net keyword: cobell
Preva Business Suite used to generate spend
Preva networked fitness, the latest development from Precor, is being used to create opportunities for secondary spend. Preva Message Manager – which projects messages onto the screens of Precor’s P80 consoles while members are exercising – is being used to advertise a member offer for £12 cholesterol tests at Wellington Health and Fitness Club, Berkshire, directing users to ask instructors for information. This mechanism has already been shown to work well: in the space of 30 minutes, around 50 per cent of exercisers at the Park Inn Hotel club in St Helen’s responded to a competition that appeared on their consoles.
fitness-kit.net keyword: precor
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...
