with the public incorporating more technology into training, demand for the wattbike grows

As cycling continues to be one of the fastest-growing sports in the UK, and the public looks to use technology to maximise training benefits, there’s been a huge demand for Wattbike, with operators such as Virgin Active and Nuffield Health leading the way.

“The health and fitness industry’s reaction to Wattbike in recent years has been nothing short of phenomenal,” says Wattbike MD John Wilson. “We’re seeing a real hunger from large operators, club managers and PTs to have the Wattbike on the gym floor and in studios. This is in response to the demands of members, who are very vocal about wanting to use a Wattbike. We get a real thrill from regularly hearing that members have joined a specific club simply because it offers the Wattbike.”

Explaining how clubs can benefit from Wattbike, commercial director Richard Baker says: “Our Performance Monitor displays a wide range of fitness parameters, such as heart rate and power, in real time. That enables users to train to their individualised training zones and track improvements, both during the workout and over a longer period of time. Tracking fitness parameters allows you to set your fitness goals and accurately measure your progress.

“In addition, the bike is often marketed by clubs as a complete fitness test, with six key tests built in including sub-maximal and maximal aerobic tests, as well as peak power and anaerobic test.

“The Wattbike comes with its own software – Power Cycling – which enables clubs to easily set up their own classes. This software calculates the right training zone for each cyclist, which means you could have Bradley Wiggins in the same class as a complete novice and each would get an effective workout because they’re matched to their personal training zones.

“Wattbike also offers unique digital training solutions to enhance the rider’s experience. Power Cycling software allows health clubs to develop an exciting cycling class based on each individual’s physiology. In the coming months, we’ll be launching our brand new digital platform, powerHub, and our powerApp which allow users to seamlessly upload and share their workout data.”

Recently voted Best Training Product at the Sports Technology Awards, Wattbike’s appeal extends beyond the cycling and triathlon markets, reflected in the product’s extensive usage across a variety of sports including rugby, football, rowing and athletics. UK Sport and the English Institute of Sport were early adopters, and Wattbike has a large presence in the military, especially at rehab centres like Headley Court.