We talk to two high-end operators who've established a valuable USP by offering EMS training

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.