Ez-Runner’s solution for Third Space has enhanced the online and in-club member experience

Third Space, a chain of high-end luxury gyms across the capital, has over the last few months embarked on the migration from their current leisure management solution to Ez-Runner.

Online usability, branding and functionality were key parts to this project.

To ensure we complemented the requirements of Third Space we started developing and enhancing various features to ensure Third Space are at the cutting edge of technology and the latest trends.

To streamline the usability of the website once a member logs in, their credentials are passed throughout the website, modernising the user journey, especially via Mobile devices.

Getting personal
Trying to achieve the personal touch online does have its challenges. To be able to use a customer’s history, usage patterns and behaviours is key. To be able to take advantage of this knowledge online, goes some way to giving that member the personalised approach tailoring to their exact needs and wants.

Personalisation was also a key part to the whole project. After a member joins, the system determines their interests. If they’re into Spin, then within the Member Area, tailored blogs and articles populate this area giving them exactly what they want. These form part of a greater strategy to improve retention and create brand advocates.

We have also enhanced the way members can book classes, giving them a Tile view of the classes for the entire group of clubs. Members can then filter down by location or instructor and swipe across to find the class they want. The class timetable is also displayed in the clubs with real-time updates to spaces available.

Easy payments
When it comes to booking personal trainers, we’ve ensured that the member journey complements the needs of Third Space, giving an integrated booking process allowing their members.

When it comes to payments, Third Space will be implementing our new tokenization functionality. Members register their credit cards (similar to Amazon, iTunes) and any purchases can be attributed to the registered cards. The system then automatically emails the member an invoice relating to purchases.