Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
Latest News
Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady ...
Latest News
CoachAi, a virtual companion that interacts with members through their smartphones, has been declared the ...
Latest News
The Gym Group has launched a marketing campaign targeting teenagers who are in the midst ...
Latest News
Health club design can play a crucial role in improving member retention – partly by ...
Latest News
A new health club and sports complex will launch as part of the Alderley Park ...
Latest News
Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from ...
Latest News
Boxing-based fitness operator 30 Minute Hit has revealed plans to open 20 studios in the ...
Latest News
US-based indoor cycling operator SoulCycle has opened its first UK location. Located on Soho's Great ...
Latest News
UK-based boutique fitness operator TRIB3 has opened its second studio in the Spanish capital Madrid. ...
Latest News
A new study has found that not sticking to a regular bedtime and wake up ...
Latest News
Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Fitness equipment
FunXtion International BV: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Flooring
Total Vibration Solutions Ltd: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Will to Win
Property & Tenders
Savills
Property & Tenders
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
Search news & features:
Find a supplier:
Les Mills
Les Mills