MoveGB
MoveGB
MoveGB
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Meditation: Boutique meditation studios

Boutique studio model meets mindfulness: Kath Hudson reports on a new generation of meditation centre that’s offering drop-in sessions for those wanting to take time out from the stress of daily life

By Kath Hudson | Published in Health Club Management 2017 issue 3

As the world gets faster, more stimulating and ever more saturated with technology, rates of depression and anxiety rise. The need for mental stillness has never been greater.

Sitting down and clearing the mind is an insurmountable challenge for many people – it’s something they simply don’t know how to do. But help is at hand. Following in the wake of the successful boutique yoga studio brands comes a new concept: meditation boutiques, which are bringing mindfulness and meditation into the mainstream.

This trend remains US-centric for now, but it’s easy to see how it could spread its wings and reach any shores where the pace of life threatens to overwhelm people.

We speak to the people behind a number of the trailblazing brands that are beginning to occupy this space.

Suze Yalof,

Founder,

Unplug Meditation, Los Angeles, US

Yalof wanted to offer ‘drive-by’ meditation to consumers
Yalof wanted to offer ‘drive-by’ meditation to consumers

Launched in 2012, we believe Unplug Meditation to have been the first standalone meditation studio in the world. We’ve driven the trend. No-one was writing about meditation in 2012, but we hit all the media – Vogue, New York Times, Glamour – which was the start of meditation going into the mainstream. Now we get visitors from all over the world, who come to see what we’re doing so they can open a studio elsewhere.

When I was a fashion editor, my mother-in-law taught me a three-minute breathing technique to go from stressed to calm. I was impressed and wanted to find out more, but the only options to learn meditation were to take a Transcendental Meditation course for US$1,400 over four days, to go to Buddhist temples for two hours at a time or to do a six-week programme at a hospital. None were practical – I wanted ‘drive-by meditation’, but it didn’t exist.

I told my husband I was going to quit my job and open a meditation studio and he said I should probably learn to meditate first! So I did hundreds of courses and downloaded every podcast. I realised meditation is very simple, but it’s often made complicated.

We’re different because my approach is as a consumer, not a teacher. I want every class to be suitable for my husband, who is not a meditator.

We were instantly busy as soon as we opened our doors, and we’re growing month-on-month. We now have 50 classes a week and the only marketing we do is word-of-mouth. Last night we maxed out with 75 people in our evening class. Classes cost US$24 each, or unlimited membership costs US$150 a month.

Most of our teachers have been re-trained to be relevant and modern and we keep the content fresh, with talks from writers on the circuit such as Ariana Huffington, Deepak Chopra and Dan Siegel.

In the next five years, we want to expand not only nationally but also globally. We’ve just launched the Unplug app, which will make us global.

Unplug Meditation in LA now offers 50 classes a week
Unplug Meditation in LA now offers 50 classes a week

Tal Rabinowitz,

Founder,

Den Meditation, Los Angeles, US

Rabinowitz’s Den: A place where everyone feels they belong
Rabinowitz’s Den: A place where everyone feels they belong

After a long career in entertainment, I was ready for a change but unsure of my next move. Seeking clarity, I turned to meditation, but struggled to establish a daily practice. I was frustrated that the type of meditation studio I was looking for didn’t exist. I didn’t have the time to go somewhere for two hours – I wanted a drop-in place to go after work, like the boutique yoga and pilates studios.

The idea crystallised to open my own meditation studio. I wanted it to feel accessible: you don’t have to be vegetarian or teetotal to join, but equally you can be. Ultimately I wanted to create a place where everyone felt they belonged – where you could come after work in a suit, or from picking berries on a farm. Somewhere that was aspirational without being alienating.

Den Meditation opened in February 2016, offering classes before and after work, as well as during the day to help people establish a regular meditation practice. Classes vary from 30 to 45 minutes and there are also retreats and workshops. We offer memberships or pay as you go. It has a casual vibe – a bit like a hip, cool living room, where people feel comfortable hanging out. During the day we have tea and coffee, and wine in the evening.

With a good location and hitting the market at the right time, the studio was busy straight away. Meditation can be hard initially, but no matter how people find their first attempt, they all leave feeling more relaxed. This is enough to bring them back.

We’re just about to start construction on our second studio, in the Los Angeles Valley, and I believe more meditation studios will open up besides our own. There’s a trend towards wellness and taking care of yourself, plus people are burning out before they get to the end of their careers. We’re constantly hooked up to email, life is moving too fast and we need to slow down.

"More meditation studios will open. Life is moving too fast and we need to slow down" – Tal Rabinowitz

Den Meditation in LA has a casual vibe, like a ‘hip, cool living room’ where people like to hang out
Den Meditation in LA has a casual vibe, like a ‘hip, cool living room’ where people like to hang out

Lodro Rinzler,

CEO,

MNDFL, New York, US

MNDFL CEO Lodro Rinzler
MNDFL CEO Lodro Rinzler

About two and a half years ago, my business partner Ellie Burrows approached me about opening a studio which embraced all types of meditation techniques. She wanted to try out different practices under one roof without it involving too big a time commitment, and proposed that if I could sort out the content and teachers, she could design the look and feel of the place.

Run along the lines of the yoga studio model, MNDFL has drop-in sessions of 30 to 45 minutes, with around eight or nine classes offered each day starting at 7.00am. It’s a very calming space: the full plant walls immediately inspire people to breathe more deeply.

We attract a real mix of people: all ages, races, genders and socio-economic backgrounds, reflecting the diversity of New York City. Some come once a week, some come every day. Most are brand new to meditation, but for those who have been coming since the start, we now run advanced classes.

As an introduction, we offer unlimited usage for US$75 for one month, after which people tend to buy a package of their favourite classes. Classes range in price from US$10 to US$25, depending on the length of the class and the experience of the teacher.

This trend is definitely here to stay. Meditation is more mainstream now and there’s a lot of scientific research to show how beneficial it is to the mind and body, helping people sleep and boosting the immune system.

We’re getting enquiries from across the US, the UK and Australia, so it won’t be long before studios open internationally. Within a few years, I predict meditation studios will be as mainstream as gyms.

However, while we now have two studios in New York and are launching a third, we aren’t planning a mass rollout. Instead, we’ll be supporting the existing studios with online content.

"Within a few years, I predict meditation studios will be as mainstream as gyms" – Lodro Rinzler

MNDFL in New York will soon start to offer online content / PHOTO: NATALIE BAXTER
MNDFL in New York will soon start to offer online content/ PHOTO: NATALIE BAXTER

Lionela Torreiro,

Founder,

Infinite You, Costa Mesa, California, US

Torreiro sees meditation 
growing rapidly
Torreiro sees meditation growing rapidly

Shortly after moving to the US from the Ukraine in 2001, my body collapsed through the stress of putting myself through college, learning a new language and being a single parent. To say meditation changed my life would be an understatement: it helped me deal with the tremendous everyday stress and restored my physical and mental health and emotional wellbeing.

This gave me the idea of opening a centre to help others. After a few months searching, I found a beautiful place with a special vibe in a small town of Costa Mesa. Open to people from all cultural and religious backgrounds, the centre offers individual sessions and group meditation classes.

My experience suggests meditation studios are currently still an urban trend. People in smaller towns like Costa Mesa don’t embrace it as readily as those in larger metropolitan areas – they still see meditation as an individual practice.

However, I’m sure this will change in the future, with meditation becoming a daily practice for many people in my community. A variety of educational programmes will emerge online, targeting a wide spectrum of the population. Our society is also slowly transforming from one that values material achievements to one with a larger emphasis on balanced lifestyle, eco-friendly environments and broader education.

I expect meditation studios to grow in the same way yoga studios have: in 2001, there were good yoga teachers, not great studios. Now we have beautiful, specialist yoga studios. The same will happen with meditation – I expect it to be huge in 10 years’ time. It will also become more specialised, people will do meditation for specific issues, such as to help with cancer, their creativity or concentration.

"Meditation will become specialised: people will do it to help with cancer, their creativity or concentration" – Lionela Torreiro

Infinite You is open to people of all backgrounds
Infinite You is open to people of all backgrounds
http://www.leisureopportunities.com/images/HCM2017_3brain.jpg
A new breed of meditation studio in the US is offering drop-in sessions for people wanting to take time out from their stressful lives. We take a look at this new trend...
People
HCM people

Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
People
We bought gyms in Brisbane, Queensland, and we were one of the first clubs to put proper air conditioning in – that was the big thing that was needed at the time
People
HCM people

Pitbull and Tony Robbins

Founders and advisers, Grit Bxng
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
Features
Asia
Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Features
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Latest News
Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson ...
Latest News
Exercise has the ability to improve brain function in previously sedentary, overweight individuals. The University ...
Latest News
Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer. ...
Latest News
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition ...
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Audio visual
Hutchison Technologies: Audio visual
Architects/designers
Zynk Design Consultants: Architects/designers
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Fitness equipment
FunXtion International BV: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
GymSales: Management software
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

features

Meditation: Boutique meditation studios

Boutique studio model meets mindfulness: Kath Hudson reports on a new generation of meditation centre that’s offering drop-in sessions for those wanting to take time out from the stress of daily life

By Kath Hudson | Published in Health Club Management 2017 issue 3

As the world gets faster, more stimulating and ever more saturated with technology, rates of depression and anxiety rise. The need for mental stillness has never been greater.

Sitting down and clearing the mind is an insurmountable challenge for many people – it’s something they simply don’t know how to do. But help is at hand. Following in the wake of the successful boutique yoga studio brands comes a new concept: meditation boutiques, which are bringing mindfulness and meditation into the mainstream.

This trend remains US-centric for now, but it’s easy to see how it could spread its wings and reach any shores where the pace of life threatens to overwhelm people.

We speak to the people behind a number of the trailblazing brands that are beginning to occupy this space.

Suze Yalof,

Founder,

Unplug Meditation, Los Angeles, US

Yalof wanted to offer ‘drive-by’ meditation to consumers
Yalof wanted to offer ‘drive-by’ meditation to consumers

Launched in 2012, we believe Unplug Meditation to have been the first standalone meditation studio in the world. We’ve driven the trend. No-one was writing about meditation in 2012, but we hit all the media – Vogue, New York Times, Glamour – which was the start of meditation going into the mainstream. Now we get visitors from all over the world, who come to see what we’re doing so they can open a studio elsewhere.

When I was a fashion editor, my mother-in-law taught me a three-minute breathing technique to go from stressed to calm. I was impressed and wanted to find out more, but the only options to learn meditation were to take a Transcendental Meditation course for US$1,400 over four days, to go to Buddhist temples for two hours at a time or to do a six-week programme at a hospital. None were practical – I wanted ‘drive-by meditation’, but it didn’t exist.

I told my husband I was going to quit my job and open a meditation studio and he said I should probably learn to meditate first! So I did hundreds of courses and downloaded every podcast. I realised meditation is very simple, but it’s often made complicated.

We’re different because my approach is as a consumer, not a teacher. I want every class to be suitable for my husband, who is not a meditator.

We were instantly busy as soon as we opened our doors, and we’re growing month-on-month. We now have 50 classes a week and the only marketing we do is word-of-mouth. Last night we maxed out with 75 people in our evening class. Classes cost US$24 each, or unlimited membership costs US$150 a month.

Most of our teachers have been re-trained to be relevant and modern and we keep the content fresh, with talks from writers on the circuit such as Ariana Huffington, Deepak Chopra and Dan Siegel.

In the next five years, we want to expand not only nationally but also globally. We’ve just launched the Unplug app, which will make us global.

Unplug Meditation in LA now offers 50 classes a week
Unplug Meditation in LA now offers 50 classes a week

Tal Rabinowitz,

Founder,

Den Meditation, Los Angeles, US

Rabinowitz’s Den: A place where everyone feels they belong
Rabinowitz’s Den: A place where everyone feels they belong

After a long career in entertainment, I was ready for a change but unsure of my next move. Seeking clarity, I turned to meditation, but struggled to establish a daily practice. I was frustrated that the type of meditation studio I was looking for didn’t exist. I didn’t have the time to go somewhere for two hours – I wanted a drop-in place to go after work, like the boutique yoga and pilates studios.

The idea crystallised to open my own meditation studio. I wanted it to feel accessible: you don’t have to be vegetarian or teetotal to join, but equally you can be. Ultimately I wanted to create a place where everyone felt they belonged – where you could come after work in a suit, or from picking berries on a farm. Somewhere that was aspirational without being alienating.

Den Meditation opened in February 2016, offering classes before and after work, as well as during the day to help people establish a regular meditation practice. Classes vary from 30 to 45 minutes and there are also retreats and workshops. We offer memberships or pay as you go. It has a casual vibe – a bit like a hip, cool living room, where people feel comfortable hanging out. During the day we have tea and coffee, and wine in the evening.

With a good location and hitting the market at the right time, the studio was busy straight away. Meditation can be hard initially, but no matter how people find their first attempt, they all leave feeling more relaxed. This is enough to bring them back.

We’re just about to start construction on our second studio, in the Los Angeles Valley, and I believe more meditation studios will open up besides our own. There’s a trend towards wellness and taking care of yourself, plus people are burning out before they get to the end of their careers. We’re constantly hooked up to email, life is moving too fast and we need to slow down.

"More meditation studios will open. Life is moving too fast and we need to slow down" – Tal Rabinowitz

Den Meditation in LA has a casual vibe, like a ‘hip, cool living room’ where people like to hang out
Den Meditation in LA has a casual vibe, like a ‘hip, cool living room’ where people like to hang out

Lodro Rinzler,

CEO,

MNDFL, New York, US

MNDFL CEO Lodro Rinzler
MNDFL CEO Lodro Rinzler

About two and a half years ago, my business partner Ellie Burrows approached me about opening a studio which embraced all types of meditation techniques. She wanted to try out different practices under one roof without it involving too big a time commitment, and proposed that if I could sort out the content and teachers, she could design the look and feel of the place.

Run along the lines of the yoga studio model, MNDFL has drop-in sessions of 30 to 45 minutes, with around eight or nine classes offered each day starting at 7.00am. It’s a very calming space: the full plant walls immediately inspire people to breathe more deeply.

We attract a real mix of people: all ages, races, genders and socio-economic backgrounds, reflecting the diversity of New York City. Some come once a week, some come every day. Most are brand new to meditation, but for those who have been coming since the start, we now run advanced classes.

As an introduction, we offer unlimited usage for US$75 for one month, after which people tend to buy a package of their favourite classes. Classes range in price from US$10 to US$25, depending on the length of the class and the experience of the teacher.

This trend is definitely here to stay. Meditation is more mainstream now and there’s a lot of scientific research to show how beneficial it is to the mind and body, helping people sleep and boosting the immune system.

We’re getting enquiries from across the US, the UK and Australia, so it won’t be long before studios open internationally. Within a few years, I predict meditation studios will be as mainstream as gyms.

However, while we now have two studios in New York and are launching a third, we aren’t planning a mass rollout. Instead, we’ll be supporting the existing studios with online content.

"Within a few years, I predict meditation studios will be as mainstream as gyms" – Lodro Rinzler

MNDFL in New York will soon start to offer online content / PHOTO: NATALIE BAXTER
MNDFL in New York will soon start to offer online content/ PHOTO: NATALIE BAXTER

Lionela Torreiro,

Founder,

Infinite You, Costa Mesa, California, US

Torreiro sees meditation 
growing rapidly
Torreiro sees meditation growing rapidly

Shortly after moving to the US from the Ukraine in 2001, my body collapsed through the stress of putting myself through college, learning a new language and being a single parent. To say meditation changed my life would be an understatement: it helped me deal with the tremendous everyday stress and restored my physical and mental health and emotional wellbeing.

This gave me the idea of opening a centre to help others. After a few months searching, I found a beautiful place with a special vibe in a small town of Costa Mesa. Open to people from all cultural and religious backgrounds, the centre offers individual sessions and group meditation classes.

My experience suggests meditation studios are currently still an urban trend. People in smaller towns like Costa Mesa don’t embrace it as readily as those in larger metropolitan areas – they still see meditation as an individual practice.

However, I’m sure this will change in the future, with meditation becoming a daily practice for many people in my community. A variety of educational programmes will emerge online, targeting a wide spectrum of the population. Our society is also slowly transforming from one that values material achievements to one with a larger emphasis on balanced lifestyle, eco-friendly environments and broader education.

I expect meditation studios to grow in the same way yoga studios have: in 2001, there were good yoga teachers, not great studios. Now we have beautiful, specialist yoga studios. The same will happen with meditation – I expect it to be huge in 10 years’ time. It will also become more specialised, people will do meditation for specific issues, such as to help with cancer, their creativity or concentration.

"Meditation will become specialised: people will do it to help with cancer, their creativity or concentration" – Lionela Torreiro

Infinite You is open to people of all backgrounds
Infinite You is open to people of all backgrounds
http://www.leisureopportunities.com/images/HCM2017_3brain.jpg
A new breed of meditation studio in the US is offering drop-in sessions for people wanting to take time out from their stressful lives. We take a look at this new trend...
Latest News
Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson ...
Latest News
Exercise has the ability to improve brain function in previously sedentary, overweight individuals. The University ...
Latest News
Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer. ...
Latest News
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition ...
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Latest News
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes ...
Latest News
UK children will be offered a greater opportunity to take part in 60 minutes of ...
Latest News
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Audio visual
Hutchison Technologies: Audio visual
Architects/designers
Zynk Design Consultants: Architects/designers
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Fitness equipment
FunXtion International BV: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
GymSales: Management software
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
Search news, features & products:
Find a supplier:
MoveGB
MoveGB