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FITNESS, HEALTH, WELLNESS

features

Lightweights: Lightweights

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 9

Shocking tactic for fitness wristband

A new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner. Aside from the usual tracking of activity and sleep, this wearable has the ability to give away your money, shame you on social media, or even deliver a 340-volt static shot if you slip back into bad habits.

It also offers rewards – as yet unspecified – and encourages you via social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and do more exercise, although there is potential for such conditioning to be applied to diet control and smoking cessation as well.

Find out more: http://lei.sr?a=s8I8F

No pain no gain: the wristband gives an electric shock to help people banish bad habits
No pain no gain: the wristband gives an electric shock to help people banish bad habits
shocking tactic for fitness wristband
shocking tactic for fitness wristband

Running app used to draw pictures

Claire Wyckoff, a copywriter from San Francisco, US, has come up with a unique way to motivate herself to exercise outdoors – she uses the Nike+ running app to create pictures.

Wyckoff will plan out her route according to the picture it will make on the map. She’s most famous for her pictures of penises, but other images she’s created include a Space Invader, a dog, a pole dancer, a bird cage and Slimer from the film Ghostbusters. The pictures can be found on social media. Details: http://runningdrawing.tumblr.com

Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF
Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF

A fitness workout for the face

A face workout available in Selfridges department stores in London and Birmingham promises to eliminate wrinkles without the need for botox.

The signature 30-minute FaceGym session costs £35 and has a number of steps. These comprise dry skin brushing, a blend of French massage techniques which knead muscles in the face to release tension and reduce puffiness, and a hydrating and lifting face mask. An advanced £100 session includes a deep cleanse, laser and derma roller treatment.

The FaceGym concept was founded by Inge Theron, the Financial Times’ Spa Junkie. Theron worked with spa consultant Lisa Knowles – of The Spa Set – to develop the protocol. For more details, visit: www.facegym.com

A fitness workout for the face
A fitness workout for the face

Tiger streak run at London Zoo

On 14 August, brave men and women gathered at ZSL London Zoo for a night-time naked streak in order to raise money for ZSL’s conservation work with tigers.

The participants, who were given tiger masks and encouraged to disguise their body in a tiger paint design, took part in a five- to 10-minute run around a 350m route in the central court of the zoo.

Individuals paid £20 to enter the event and pledged to raise £150, while groups of five paid £90 to register and had a minimum fundraising target of £700. Friends and family could also pay to watch the spectacle for £15 each.

A total of 200 people took part, with zoo experiences offered to those who raised the most money. Details: www.zsl.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Amen Iseghohi
Amen Iseghohi
The walls of the gym are covered with messages to motivate members
The walls of the gym are covered with messages to motivate members
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The Amenzone Foundation offers a free after-school programme for the community
The Amenzone Foundation offers a free after-school programme for the community
https://www.leisureopportunities.co.uk/images/HCM2014_9lightweight.jpg
A fitness wristband with a sting in the tail, and a new fitness workout for the face
Katie Barnes, Leisure Media,Electric shock, wristband, Nike+, FaceGym
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features

Lightweights: Lightweights

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 9

Shocking tactic for fitness wristband

A new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner. Aside from the usual tracking of activity and sleep, this wearable has the ability to give away your money, shame you on social media, or even deliver a 340-volt static shot if you slip back into bad habits.

It also offers rewards – as yet unspecified – and encourages you via social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and do more exercise, although there is potential for such conditioning to be applied to diet control and smoking cessation as well.

Find out more: http://lei.sr?a=s8I8F

No pain no gain: the wristband gives an electric shock to help people banish bad habits
No pain no gain: the wristband gives an electric shock to help people banish bad habits
shocking tactic for fitness wristband
shocking tactic for fitness wristband

Running app used to draw pictures

Claire Wyckoff, a copywriter from San Francisco, US, has come up with a unique way to motivate herself to exercise outdoors – she uses the Nike+ running app to create pictures.

Wyckoff will plan out her route according to the picture it will make on the map. She’s most famous for her pictures of penises, but other images she’s created include a Space Invader, a dog, a pole dancer, a bird cage and Slimer from the film Ghostbusters. The pictures can be found on social media. Details: http://runningdrawing.tumblr.com

Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF
Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF

A fitness workout for the face

A face workout available in Selfridges department stores in London and Birmingham promises to eliminate wrinkles without the need for botox.

The signature 30-minute FaceGym session costs £35 and has a number of steps. These comprise dry skin brushing, a blend of French massage techniques which knead muscles in the face to release tension and reduce puffiness, and a hydrating and lifting face mask. An advanced £100 session includes a deep cleanse, laser and derma roller treatment.

The FaceGym concept was founded by Inge Theron, the Financial Times’ Spa Junkie. Theron worked with spa consultant Lisa Knowles – of The Spa Set – to develop the protocol. For more details, visit: www.facegym.com

A fitness workout for the face
A fitness workout for the face

Tiger streak run at London Zoo

On 14 August, brave men and women gathered at ZSL London Zoo for a night-time naked streak in order to raise money for ZSL’s conservation work with tigers.

The participants, who were given tiger masks and encouraged to disguise their body in a tiger paint design, took part in a five- to 10-minute run around a 350m route in the central court of the zoo.

Individuals paid £20 to enter the event and pledged to raise £150, while groups of five paid £90 to register and had a minimum fundraising target of £700. Friends and family could also pay to watch the spectacle for £15 each.

A total of 200 people took part, with zoo experiences offered to those who raised the most money. Details: www.zsl.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Amen Iseghohi
Amen Iseghohi
The walls of the gym are covered with messages to motivate members
The walls of the gym are covered with messages to motivate members
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The Amenzone Foundation offers a free after-school programme for the community
The Amenzone Foundation offers a free after-school programme for the community
https://www.leisureopportunities.co.uk/images/HCM2014_9lightweight.jpg
A fitness wristband with a sting in the tail, and a new fitness workout for the face
Katie Barnes, Leisure Media,Electric shock, wristband, Nike+, FaceGym
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
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Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Swimming Teachers' Association (STA)
The Swimming Teachers’ Association (STA) is a national governing body for swimming and a UK-registered ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swimming Teachers' Association (STA) press release: STA Safeguarding programme for aquatic professionals awarded CIMSPA endorsement and CPD points
STA is pleased to announce that its Safeguarding Children and Adults at Risk CPD has been endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) against both the Safeguarding and Protecting Children and Safeguarding Adults technical specialism professional standards.
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
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QEII Conference Centre, London,
Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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