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FITNESS, HEALTH, WELLNESS

features

Lightweights: Lightweights

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 9

Shocking tactic for fitness wristband

A new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner. Aside from the usual tracking of activity and sleep, this wearable has the ability to give away your money, shame you on social media, or even deliver a 340-volt static shot if you slip back into bad habits.

It also offers rewards – as yet unspecified – and encourages you via social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and do more exercise, although there is potential for such conditioning to be applied to diet control and smoking cessation as well.

Find out more: http://lei.sr?a=s8I8F

No pain no gain: the wristband gives an electric shock to help people banish bad habits
No pain no gain: the wristband gives an electric shock to help people banish bad habits
shocking tactic for fitness wristband
shocking tactic for fitness wristband

Running app used to draw pictures

Claire Wyckoff, a copywriter from San Francisco, US, has come up with a unique way to motivate herself to exercise outdoors – she uses the Nike+ running app to create pictures.

Wyckoff will plan out her route according to the picture it will make on the map. She’s most famous for her pictures of penises, but other images she’s created include a Space Invader, a dog, a pole dancer, a bird cage and Slimer from the film Ghostbusters. The pictures can be found on social media. Details: http://runningdrawing.tumblr.com

Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF
Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF

A fitness workout for the face

A face workout available in Selfridges department stores in London and Birmingham promises to eliminate wrinkles without the need for botox.

The signature 30-minute FaceGym session costs £35 and has a number of steps. These comprise dry skin brushing, a blend of French massage techniques which knead muscles in the face to release tension and reduce puffiness, and a hydrating and lifting face mask. An advanced £100 session includes a deep cleanse, laser and derma roller treatment.

The FaceGym concept was founded by Inge Theron, the Financial Times’ Spa Junkie. Theron worked with spa consultant Lisa Knowles – of The Spa Set – to develop the protocol. For more details, visit: www.facegym.com

A fitness workout for the face
A fitness workout for the face

Tiger streak run at London Zoo

On 14 August, brave men and women gathered at ZSL London Zoo for a night-time naked streak in order to raise money for ZSL’s conservation work with tigers.

The participants, who were given tiger masks and encouraged to disguise their body in a tiger paint design, took part in a five- to 10-minute run around a 350m route in the central court of the zoo.

Individuals paid £20 to enter the event and pledged to raise £150, while groups of five paid £90 to register and had a minimum fundraising target of £700. Friends and family could also pay to watch the spectacle for £15 each.

A total of 200 people took part, with zoo experiences offered to those who raised the most money. Details: www.zsl.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Amen Iseghohi
Amen Iseghohi
The walls of the gym are covered with messages to motivate members
The walls of the gym are covered with messages to motivate members
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The Amenzone Foundation offers a free after-school programme for the community
The Amenzone Foundation offers a free after-school programme for the community
https://www.leisureopportunities.co.uk/images/HCM2014_9lightweight.jpg
A fitness wristband with a sting in the tail, and a new fitness workout for the face
Katie Barnes, Leisure Media,Electric shock, wristband, Nike+, FaceGym
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Click on a catalogue to view it online
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features

Lightweights: Lightweights

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 9

Shocking tactic for fitness wristband

A new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner. Aside from the usual tracking of activity and sleep, this wearable has the ability to give away your money, shame you on social media, or even deliver a 340-volt static shot if you slip back into bad habits.

It also offers rewards – as yet unspecified – and encourages you via social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and do more exercise, although there is potential for such conditioning to be applied to diet control and smoking cessation as well.

Find out more: http://lei.sr?a=s8I8F

No pain no gain: the wristband gives an electric shock to help people banish bad habits
No pain no gain: the wristband gives an electric shock to help people banish bad habits
shocking tactic for fitness wristband
shocking tactic for fitness wristband

Running app used to draw pictures

Claire Wyckoff, a copywriter from San Francisco, US, has come up with a unique way to motivate herself to exercise outdoors – she uses the Nike+ running app to create pictures.

Wyckoff will plan out her route according to the picture it will make on the map. She’s most famous for her pictures of penises, but other images she’s created include a Space Invader, a dog, a pole dancer, a bird cage and Slimer from the film Ghostbusters. The pictures can be found on social media. Details: http://runningdrawing.tumblr.com

Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF
Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF

A fitness workout for the face

A face workout available in Selfridges department stores in London and Birmingham promises to eliminate wrinkles without the need for botox.

The signature 30-minute FaceGym session costs £35 and has a number of steps. These comprise dry skin brushing, a blend of French massage techniques which knead muscles in the face to release tension and reduce puffiness, and a hydrating and lifting face mask. An advanced £100 session includes a deep cleanse, laser and derma roller treatment.

The FaceGym concept was founded by Inge Theron, the Financial Times’ Spa Junkie. Theron worked with spa consultant Lisa Knowles – of The Spa Set – to develop the protocol. For more details, visit: www.facegym.com

A fitness workout for the face
A fitness workout for the face

Tiger streak run at London Zoo

On 14 August, brave men and women gathered at ZSL London Zoo for a night-time naked streak in order to raise money for ZSL’s conservation work with tigers.

The participants, who were given tiger masks and encouraged to disguise their body in a tiger paint design, took part in a five- to 10-minute run around a 350m route in the central court of the zoo.

Individuals paid £20 to enter the event and pledged to raise £150, while groups of five paid £90 to register and had a minimum fundraising target of £700. Friends and family could also pay to watch the spectacle for £15 each.

A total of 200 people took part, with zoo experiences offered to those who raised the most money. Details: www.zsl.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Amen Iseghohi
Amen Iseghohi
The walls of the gym are covered with messages to motivate members
The walls of the gym are covered with messages to motivate members
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The Amenzone Foundation offers a free after-school programme for the community
The Amenzone Foundation offers a free after-school programme for the community
https://www.leisureopportunities.co.uk/images/HCM2014_9lightweight.jpg
A fitness wristband with a sting in the tail, and a new fitness workout for the face
Katie Barnes, Leisure Media,Electric shock, wristband, Nike+, FaceGym
Latest News

Total Fitness has released new research revealing how the expectations and motivations of ...

Latest News
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to ...
Latest News
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements ...
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
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Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
Company profiles
Company profile: Brass Monkey
Brass Monkey designs and builds the world’s finest commercial-grade ice baths, working with leading gyms ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Dyaco UK Ltd press release: i-Strength | Spirit Commercial Fitness: Same movements, smarter resistance
Upgrading a gym floor is rarely straightforward. New equipment means retraining staff, repositioning layouts, and a period of adjustment for members.
Featured press releases
Wattbike Ltd press release: EGYM integrates with Wattbike to bring VO2 Max insights into the member journey
Wattbike, the pioneering indoor cycling brand trusted by the best elite sports teams, health clubs and high-performance facilities worldwide, announces today a new integration with EGYM, enabling Wattbike products to now connect directly with the EGYM Ecosystem and a member’s ‘Cardio BioAge’ score.
Directory
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
14-15 Nov 2026
The Kromhouthal , Amsterdam, Netherlands
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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