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FITNESS, HEALTH, WELLNESS

features

Lightweights: Lightweights

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 9

Shocking tactic for fitness wristband

A new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner. Aside from the usual tracking of activity and sleep, this wearable has the ability to give away your money, shame you on social media, or even deliver a 340-volt static shot if you slip back into bad habits.

It also offers rewards – as yet unspecified – and encourages you via social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and do more exercise, although there is potential for such conditioning to be applied to diet control and smoking cessation as well.

Find out more: http://lei.sr?a=s8I8F

No pain no gain: the wristband gives an electric shock to help people banish bad habits
No pain no gain: the wristband gives an electric shock to help people banish bad habits
shocking tactic for fitness wristband
shocking tactic for fitness wristband

Running app used to draw pictures

Claire Wyckoff, a copywriter from San Francisco, US, has come up with a unique way to motivate herself to exercise outdoors – she uses the Nike+ running app to create pictures.

Wyckoff will plan out her route according to the picture it will make on the map. She’s most famous for her pictures of penises, but other images she’s created include a Space Invader, a dog, a pole dancer, a bird cage and Slimer from the film Ghostbusters. The pictures can be found on social media. Details: http://runningdrawing.tumblr.com

Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF
Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF

A fitness workout for the face

A face workout available in Selfridges department stores in London and Birmingham promises to eliminate wrinkles without the need for botox.

The signature 30-minute FaceGym session costs £35 and has a number of steps. These comprise dry skin brushing, a blend of French massage techniques which knead muscles in the face to release tension and reduce puffiness, and a hydrating and lifting face mask. An advanced £100 session includes a deep cleanse, laser and derma roller treatment.

The FaceGym concept was founded by Inge Theron, the Financial Times’ Spa Junkie. Theron worked with spa consultant Lisa Knowles – of The Spa Set – to develop the protocol. For more details, visit: www.facegym.com

A fitness workout for the face
A fitness workout for the face

Tiger streak run at London Zoo

On 14 August, brave men and women gathered at ZSL London Zoo for a night-time naked streak in order to raise money for ZSL’s conservation work with tigers.

The participants, who were given tiger masks and encouraged to disguise their body in a tiger paint design, took part in a five- to 10-minute run around a 350m route in the central court of the zoo.

Individuals paid £20 to enter the event and pledged to raise £150, while groups of five paid £90 to register and had a minimum fundraising target of £700. Friends and family could also pay to watch the spectacle for £15 each.

A total of 200 people took part, with zoo experiences offered to those who raised the most money. Details: www.zsl.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Amen Iseghohi
Amen Iseghohi
The walls of the gym are covered with messages to motivate members
The walls of the gym are covered with messages to motivate members
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The Amenzone Foundation offers a free after-school programme for the community
The Amenzone Foundation offers a free after-school programme for the community
https://www.leisureopportunities.co.uk/images/HCM2014_9lightweight.jpg
A fitness wristband with a sting in the tail, and a new fitness workout for the face
Katie Barnes, Leisure Media,Electric shock, wristband, Nike+, FaceGym
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features

Lightweights: Lightweights

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 9

Shocking tactic for fitness wristband

A new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Due for release in 2015, Pavlok is a fitness tracking wristband which also serves as a behavioural conditioner. Aside from the usual tracking of activity and sleep, this wearable has the ability to give away your money, shame you on social media, or even deliver a 340-volt static shot if you slip back into bad habits.

It also offers rewards – as yet unspecified – and encourages you via social media posts if you stay on the straight and narrow.

Triallists have mainly been using the device to help programme their body to wake up earlier and do more exercise, although there is potential for such conditioning to be applied to diet control and smoking cessation as well.

Find out more: http://lei.sr?a=s8I8F

No pain no gain: the wristband gives an electric shock to help people banish bad habits
No pain no gain: the wristband gives an electric shock to help people banish bad habits
shocking tactic for fitness wristband
shocking tactic for fitness wristband

Running app used to draw pictures

Claire Wyckoff, a copywriter from San Francisco, US, has come up with a unique way to motivate herself to exercise outdoors – she uses the Nike+ running app to create pictures.

Wyckoff will plan out her route according to the picture it will make on the map. She’s most famous for her pictures of penises, but other images she’s created include a Space Invader, a dog, a pole dancer, a bird cage and Slimer from the film Ghostbusters. The pictures can be found on social media. Details: http://runningdrawing.tumblr.com

Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF
Running app used to draw pictures / PHOTO: ©RUNNING DRAWING/CLAIRE WYCKOFF

A fitness workout for the face

A face workout available in Selfridges department stores in London and Birmingham promises to eliminate wrinkles without the need for botox.

The signature 30-minute FaceGym session costs £35 and has a number of steps. These comprise dry skin brushing, a blend of French massage techniques which knead muscles in the face to release tension and reduce puffiness, and a hydrating and lifting face mask. An advanced £100 session includes a deep cleanse, laser and derma roller treatment.

The FaceGym concept was founded by Inge Theron, the Financial Times’ Spa Junkie. Theron worked with spa consultant Lisa Knowles – of The Spa Set – to develop the protocol. For more details, visit: www.facegym.com

A fitness workout for the face
A fitness workout for the face

Tiger streak run at London Zoo

On 14 August, brave men and women gathered at ZSL London Zoo for a night-time naked streak in order to raise money for ZSL’s conservation work with tigers.

The participants, who were given tiger masks and encouraged to disguise their body in a tiger paint design, took part in a five- to 10-minute run around a 350m route in the central court of the zoo.

Individuals paid £20 to enter the event and pledged to raise £150, while groups of five paid £90 to register and had a minimum fundraising target of £700. Friends and family could also pay to watch the spectacle for £15 each.

A total of 200 people took part, with zoo experiences offered to those who raised the most money. Details: www.zsl.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Amen Iseghohi
Amen Iseghohi
The walls of the gym are covered with messages to motivate members
The walls of the gym are covered with messages to motivate members
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The tyres are colour-coded by weight for different exercises, and instructors aim to connect with every individual member
The Amenzone Foundation offers a free after-school programme for the community
The Amenzone Foundation offers a free after-school programme for the community
https://www.leisureopportunities.co.uk/images/HCM2014_9lightweight.jpg
A fitness wristband with a sting in the tail, and a new fitness workout for the face
Katie Barnes, Leisure Media,Electric shock, wristband, Nike+, FaceGym
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: Kemitron GmbH
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Company profiles
Company profile: IndigoFitness
IndigoFitness creates bespoke training spaces for commercial, education, public-sector, and specialist clients including the MoD ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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