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FITNESS, HEALTH, WELLNESS

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2018 issue 5

New MSc courses in Exercise as Medicine are a catalyst for change

Stuart Stokes
Stuart Stokes
Stuart Stokes,

Commercial director,

ReferAll


I was interested to read The Guardian’s recent article ‘How exercise prescription could change the NHS’, on the importance of Loughborough University’s new MSc in Exercise as Medicine, which launches this October.

Getting more people active by prescribing exercise is a hugely positive measure and the only way to encourage clinicians to write exercise rather than drug prescriptions is to give them the knowledge to do so.

However, there’s a caveat about future funding for highly qualified professionals: who will pay their hourly rate?

We work collaboratively with exercise referral scheme providers and due to funding arrangements, many operate with little or no margin within their overall budgets.

Introducing professionals with master’s degrees to this mix would add considerably to these costs and at this point, who would pick up the additional cost?

If it’s the end user, the service could be cost-prohibitive and struggle to attract the very people it’s commissioned to work with and lose funding as a result.

Fewer services could also mean less access for those most in need of exercise prescription.

However, if additional funding could be found for this ‘middle tier’ of professionals they could become crucial intermediaries between GPs and current providers, signposting patients intelligently to the services they need.

By utilising their extensive knowledge and research base, they could also bring greater understanding to both health service and activity providers.

However, this would rely on their salary being picked up outside of the remit of current referral scheme provision.

“ Introducing professionals with master’s degrees to this mix would add considerably to these costs and at this point, who would pick up the additional cost? ”

Who will pay to bring exercise specialists into the NHS? / PHOTO: SHUTTERSTOCK.COM
Who will pay to bring exercise specialists into the NHS? / PHOTO: SHUTTERSTOCK.COM
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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Exercise as Medicine degrees are launching – who will pay for these high-level services?
Stuart Stokes, Commercial director, ReferAll,Stuart Stokes, ReferAll, Exercise as Medicine
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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]

Published in Health Club Management 2018 issue 5

New MSc courses in Exercise as Medicine are a catalyst for change

Stuart Stokes
Stuart Stokes
Stuart Stokes,

Commercial director,

ReferAll


I was interested to read The Guardian’s recent article ‘How exercise prescription could change the NHS’, on the importance of Loughborough University’s new MSc in Exercise as Medicine, which launches this October.

Getting more people active by prescribing exercise is a hugely positive measure and the only way to encourage clinicians to write exercise rather than drug prescriptions is to give them the knowledge to do so.

However, there’s a caveat about future funding for highly qualified professionals: who will pay their hourly rate?

We work collaboratively with exercise referral scheme providers and due to funding arrangements, many operate with little or no margin within their overall budgets.

Introducing professionals with master’s degrees to this mix would add considerably to these costs and at this point, who would pick up the additional cost?

If it’s the end user, the service could be cost-prohibitive and struggle to attract the very people it’s commissioned to work with and lose funding as a result.

Fewer services could also mean less access for those most in need of exercise prescription.

However, if additional funding could be found for this ‘middle tier’ of professionals they could become crucial intermediaries between GPs and current providers, signposting patients intelligently to the services they need.

By utilising their extensive knowledge and research base, they could also bring greater understanding to both health service and activity providers.

However, this would rely on their salary being picked up outside of the remit of current referral scheme provision.

“ Introducing professionals with master’s degrees to this mix would add considerably to these costs and at this point, who would pick up the additional cost? ”

Who will pay to bring exercise specialists into the NHS? / PHOTO: SHUTTERSTOCK.COM
Who will pay to bring exercise specialists into the NHS? / PHOTO: SHUTTERSTOCK.COM
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2018_5letter.jpg
Exercise as Medicine degrees are launching – who will pay for these high-level services?
Stuart Stokes, Commercial director, ReferAll,Stuart Stokes, ReferAll, Exercise as Medicine
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
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The Yard Gym (TYG) is to become Nike Training’s official global training partner in a ...
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promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
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Company profile: Future Fit
Since 1993, Future Fit have been consistently raising the bar when it comes to training ...
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
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Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
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Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
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Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
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