Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

HCM People: Colin GrantCEO, Pure Group

Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet

Published in Health Club Management 2021 issue 3
Colin Grant is chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators / photo: © Ian tse
Colin Grant is chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators / photo: © Ian tse
Find ways to come together and flourish. Even when you’re a group of competitors, you can make it work for everyone when you all listen with respect

Background
In early March, a small facility in Hong Kong – Ursus Fitness – became one of the only gyms in the world to be the centre of a COVID-19 cluster, with more than 150 people, including customers, staff and their close contacts, linked to the outbreak. Here we give the background to the situation and talk to Colin Grant, CEO of Pure Group and chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators about how the sector responded.

Gyms in Hong Kong had only reopened weeks before – on 18 February – with some enforcing mask-wearing as a way to control COVID-19. Members were also obliged to use a ‘LeaveHomeSafe’ tracing app each time they entered the gym and fitness classes in Hong Kong had various limits imposed, from numbers to mask wearing and distancing.

Timeline of the outbreak
Before the Ursus outbreak, major operators in Hong Kong reported they were remaining COVID-free by following strict protocols.

In response to the Ursus cluster, the government made mask-wearing mandatory in gyms (from Thursday 11 March) and on Friday 12 March – in a battle to keep gyms open – authorities ordered all 50,000 fitness industry workers in Hong Kong to undergo mandatory testing within two days (by 14 March 2021).

Everyone in Hong Kong’s gyms must now wear a mask, except when eating, drinking and showering – a discipline already adopted in some other countries – it’s also mandatory for staff to wear masks at all times.

In common with many countries, the Hong Kong government is also now mandating partitions and the spacing of equipment at 1.5m.

Some fitness centres temporarily banned members and PTs who frequent more than one gym, while others stocked up on rapid test kits to safeguard customers.

Many closed temporarily for deep cleaning and to get employees screened.

The rapid response brought the Ursus cluster under control very quickly and non-affected gyms were allowed to stay open throughout.

Establishing the cause
In a bid to establish the cause of the outbreak, a site visit was carried out at Ursus on 22 March between various departments of government, led by Hong Kong’s leading microbiologist, Yuen-Kwok yung and Ronald Lam, controller of The Centre for Health Protection in Hong Kong.

After consulting with engineers from the electrical and mechanical services department, Professor Yuen concluded that there had been insufficient fresh air supply within the Ursus Fitness gym to prevent the spread of COVID-19.

He said the system had no fresh air exhaust which made it impossible to dilute the viral air particles.

The outbreak has shaken but united the Hong Kong fitness sector and HCM spoke to Colin Grant, CEO of Pure Group and chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators about the impact of the outbreak and what the wider health and fitness community can learn from this incident, as countries around the world prepare to come out of lockdown.

How did the HK fitness industry swing into action to contain the Ursus cluster?
We contact-traced very effectively, and quickly introduced additional hygiene, safety and distancing measures. We also formed alliances to bring unity and shared learnings to an unprecedented situation, so that we could work together and protect the community and the industry.

How did the government handle the crisis?
We’ve been in close contact with the government all along – particularly the Home Affairs Bureau, which links with the Centre for Health Protection – to ensure we have all necessary information about COVID-19 cases and regulations, and to build trust that our locations are some of the safest places possible during the pandemic.

The government has adopted a suppress and lift strategy to manage the ebb and flow of COVID-19 numbers and has adjusted its industry prioritisation according to ongoing learnings.

For example, while we were coupled with bars and nightclubs during the first phases of lockdown, once it became clear that there were no secondary infections in gyms and yoga studios, and contact tracing and safety measures were firmly in place, we were decoupled from them and permitted to remain open longer and re-open earlier.

You explained that the government is behind the industry – how has this come about?
Through the constant communication and proven adherence to standards mentioned above. The strategy of our alliance – the Hong Kong Alliance of Professional Fitness and Wellness Operators (HKAPFWO) – has always been to maintain an open and honest dialogue with key government officials. I believe this has paid off.

Tell us about the HKAPFWO
The HKAPFWO was started to unite a diverse range of our industry’s operators under a common mission to drive safety and communicate regularly with the government.

Alliance members range from big box operators to boutiques, from large chains to single-clubs and from group fitness and personal training to physiotherapy.

This has been a very positive experience of sharing and improving together and shows the merits of unity in a crisis.

What learnings do you have to share from this experience?
Listen to others and find ways to come together and flourish – even when you’re a group of competitors, you can make it work for everyone when you all listen with respect.

How can the industry protect itself from rogue operators?
Our alliance has recently collaborated with two other industry alliances to initiate a first-of-its kind COVID-19 safety guideline and operator endorsement scheme for Hong Kong’s fitness and wellness industry – called SafeFit100.

This initiative, with its own independent steering committee, sets out a stringent list of safety, hygiene, distancing, capacity and air-flow guidelines which all operators must adhere to in order to be endorsed.

Operators can apply for endorsement via www.SafeFit100.com, and once approved they will receive their official endorsement notice and other materials to show that they’re meeting the highest standards – even going above and beyond government regulations – and have been endorsed by SafeFit100.

This initiative is a clear representation of our intention to continually enhance and protect our industry and our community.

News of the Ursus cluster spread around the world in a matter of hours – how can the sector unite to manage these kinds of situations?
Unite is the key word. The alliances, the initiatives (like SafeFit100) and the meticulous tracing and reporting of cases that show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet when stringent standards are met. We must collectively drive awareness of these facts. Let them be our legacy and guide our future.

UV Technology is used by Pure Group to sterlise phones for use in the gym / photo: PURE GROUP
UV Technology is used by Pure Group to sterlise phones for use in the gym / photo: PURE GROUP
Measures including safeguard screens, testing of gym workers and increased cleaning have been introduced / photo: Pure Group
Measures including safeguard screens, testing of gym workers and increased cleaning have been introduced / photo: Pure Group
https://www.leisureopportunities.co.uk/images/2021/143970_906731.jpg
The CEO of Pure Group talks about beating Hong Kong’s COVID cluster
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
Latest News
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan ...
Latest News
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Latest News
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Zynk - wellness design experts
Zynk are a team of specialist interior architects and designers with more than 25 year’s ...
Company profiles
Company profile: Swim England
Swim England was the only governing body of swimming in the world when it was ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Featured press releases
CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
Directory
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

HCM People: Colin GrantCEO, Pure Group

Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet

Published in Health Club Management 2021 issue 3
Colin Grant is chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators / photo: © Ian tse
Colin Grant is chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators / photo: © Ian tse
Find ways to come together and flourish. Even when you’re a group of competitors, you can make it work for everyone when you all listen with respect

Background
In early March, a small facility in Hong Kong – Ursus Fitness – became one of the only gyms in the world to be the centre of a COVID-19 cluster, with more than 150 people, including customers, staff and their close contacts, linked to the outbreak. Here we give the background to the situation and talk to Colin Grant, CEO of Pure Group and chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators about how the sector responded.

Gyms in Hong Kong had only reopened weeks before – on 18 February – with some enforcing mask-wearing as a way to control COVID-19. Members were also obliged to use a ‘LeaveHomeSafe’ tracing app each time they entered the gym and fitness classes in Hong Kong had various limits imposed, from numbers to mask wearing and distancing.

Timeline of the outbreak
Before the Ursus outbreak, major operators in Hong Kong reported they were remaining COVID-free by following strict protocols.

In response to the Ursus cluster, the government made mask-wearing mandatory in gyms (from Thursday 11 March) and on Friday 12 March – in a battle to keep gyms open – authorities ordered all 50,000 fitness industry workers in Hong Kong to undergo mandatory testing within two days (by 14 March 2021).

Everyone in Hong Kong’s gyms must now wear a mask, except when eating, drinking and showering – a discipline already adopted in some other countries – it’s also mandatory for staff to wear masks at all times.

In common with many countries, the Hong Kong government is also now mandating partitions and the spacing of equipment at 1.5m.

Some fitness centres temporarily banned members and PTs who frequent more than one gym, while others stocked up on rapid test kits to safeguard customers.

Many closed temporarily for deep cleaning and to get employees screened.

The rapid response brought the Ursus cluster under control very quickly and non-affected gyms were allowed to stay open throughout.

Establishing the cause
In a bid to establish the cause of the outbreak, a site visit was carried out at Ursus on 22 March between various departments of government, led by Hong Kong’s leading microbiologist, Yuen-Kwok yung and Ronald Lam, controller of The Centre for Health Protection in Hong Kong.

After consulting with engineers from the electrical and mechanical services department, Professor Yuen concluded that there had been insufficient fresh air supply within the Ursus Fitness gym to prevent the spread of COVID-19.

He said the system had no fresh air exhaust which made it impossible to dilute the viral air particles.

The outbreak has shaken but united the Hong Kong fitness sector and HCM spoke to Colin Grant, CEO of Pure Group and chair of the Hong Kong Alliance of Professional Fitness and Wellness Operators about the impact of the outbreak and what the wider health and fitness community can learn from this incident, as countries around the world prepare to come out of lockdown.

How did the HK fitness industry swing into action to contain the Ursus cluster?
We contact-traced very effectively, and quickly introduced additional hygiene, safety and distancing measures. We also formed alliances to bring unity and shared learnings to an unprecedented situation, so that we could work together and protect the community and the industry.

How did the government handle the crisis?
We’ve been in close contact with the government all along – particularly the Home Affairs Bureau, which links with the Centre for Health Protection – to ensure we have all necessary information about COVID-19 cases and regulations, and to build trust that our locations are some of the safest places possible during the pandemic.

The government has adopted a suppress and lift strategy to manage the ebb and flow of COVID-19 numbers and has adjusted its industry prioritisation according to ongoing learnings.

For example, while we were coupled with bars and nightclubs during the first phases of lockdown, once it became clear that there were no secondary infections in gyms and yoga studios, and contact tracing and safety measures were firmly in place, we were decoupled from them and permitted to remain open longer and re-open earlier.

You explained that the government is behind the industry – how has this come about?
Through the constant communication and proven adherence to standards mentioned above. The strategy of our alliance – the Hong Kong Alliance of Professional Fitness and Wellness Operators (HKAPFWO) – has always been to maintain an open and honest dialogue with key government officials. I believe this has paid off.

Tell us about the HKAPFWO
The HKAPFWO was started to unite a diverse range of our industry’s operators under a common mission to drive safety and communicate regularly with the government.

Alliance members range from big box operators to boutiques, from large chains to single-clubs and from group fitness and personal training to physiotherapy.

This has been a very positive experience of sharing and improving together and shows the merits of unity in a crisis.

What learnings do you have to share from this experience?
Listen to others and find ways to come together and flourish – even when you’re a group of competitors, you can make it work for everyone when you all listen with respect.

How can the industry protect itself from rogue operators?
Our alliance has recently collaborated with two other industry alliances to initiate a first-of-its kind COVID-19 safety guideline and operator endorsement scheme for Hong Kong’s fitness and wellness industry – called SafeFit100.

This initiative, with its own independent steering committee, sets out a stringent list of safety, hygiene, distancing, capacity and air-flow guidelines which all operators must adhere to in order to be endorsed.

Operators can apply for endorsement via www.SafeFit100.com, and once approved they will receive their official endorsement notice and other materials to show that they’re meeting the highest standards – even going above and beyond government regulations – and have been endorsed by SafeFit100.

This initiative is a clear representation of our intention to continually enhance and protect our industry and our community.

News of the Ursus cluster spread around the world in a matter of hours – how can the sector unite to manage these kinds of situations?
Unite is the key word. The alliances, the initiatives (like SafeFit100) and the meticulous tracing and reporting of cases that show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet when stringent standards are met. We must collectively drive awareness of these facts. Let them be our legacy and guide our future.

UV Technology is used by Pure Group to sterlise phones for use in the gym / photo: PURE GROUP
UV Technology is used by Pure Group to sterlise phones for use in the gym / photo: PURE GROUP
Measures including safeguard screens, testing of gym workers and increased cleaning have been introduced / photo: Pure Group
Measures including safeguard screens, testing of gym workers and increased cleaning have been introduced / photo: Pure Group
https://www.leisureopportunities.co.uk/images/2021/143970_906731.jpg
The CEO of Pure Group talks about beating Hong Kong’s COVID cluster
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
Latest News
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan ...
Latest News
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who ...
Latest News
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
Latest News
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat ...
Latest News
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than ...
Latest News
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Zynk - wellness design experts
Zynk are a team of specialist interior architects and designers with more than 25 year’s ...
Company profiles
Company profile: Swim England
Swim England was the only governing body of swimming in the world when it was ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Featured press releases
CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
Directory
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites