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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Hannah Lanel

Founder: The Fore

Published in Health Club Management 2019 issue 6
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life

Boutique concept The Fore has opened in London’s Kings Cross with a new signature class concept using bodyweight training and treadmills. The Fore promises two trainers per class, to deliver a personalised experience and check form and technique.

The boutique is the brainchild of Hannah Lanel who has a ‘whole human’ approach, designed to make everyday access to wellness so ubiquitous it becomes a natural part of daily life.

The destination boutique focuses on functional fitness and wellness and at 5,500sq ft over two floors, offers personal training, classes and access to alternative practitioners.

There’s also a shared workspace, a café, juice, smoothie bar, retail area and workshop space for events and pop-ups.

Fit for life
Lanel has identified four pillars of wellness around which she’s build the brand: physical, emotional, social and intellectual. “We deliver an inclusive and enriching shared experience that helps people get fit for life by making access to every day wellness so compelling that it simply becomes a way of life,” she explains. “We break down barriers to exercise and get people moving properly.

“They get fit fast, and the strength this brings gives them confidence and peace of mind. This intelligent approach to training means people quickly come to know about training frequency, intensity, and functional fitness.”

The signature class uses the Technogym Skillmill. Lanel says: “This combination allows us to train people through resisted rotation and proper posterior chain running. We designed the class so people understand the key elements of each move. They learn about individual patterns of movement, and can apply it to how they move in everyday life.”

“We chose this treadmill for the quality of the movement,” she says. “The long, steep curve means you run with a natural stride, using your glutes, hamstrings, and calves to drive the belt underneath you. You’re actively running against resistance and this trains your true running style. It’s different from a standard treadmill.”

Personalisation
Lanel has extensive experience in the market and was previously involved with Equilibrium in West London, where she trained celebrities and pro-athletes.

“The boutique market is huge, and offers customers a lot of choice and variety,” says Hannah. “But with that comes the risk of a depersonalised experience, where the customer feels like a number. At The Fore, we’ve set out to offer the complete opposite to this. We treat customers as individuals. You’ll be greeted by name, but we’ll also remember how your most recent class went. We’ll know about past injuries and any aches and pains. Our classes focus on the way the client moves, and we progress them from there.”

Achieve the impossible
“Nobody else has two trainers per class, with one devoted to correcting customers’ form,” says Lanel. “Once you train this way – with rotation, body weight, and resistance running – you’ll build a better body.

“We’re helping people achieve what they once thought impossible. And that gives them confidence and self-esteem,” she continues.

“We fix people, and this creates clients for life. Our level of care and service breeds loyalty and community. People just want to be recognised, and that’s what we do.”

The Fore engages members in an intelligent approach to training
The Fore engages members in an intelligent approach to training
The Fore is part of the redevelopment of the King’s Cross area of London
The Fore is part of the redevelopment of the King’s Cross area of London
Lanel is building a community at The Fore, based on technical training
Lanel is building a community at The Fore, based on technical training
http://www.leisureopportunities.com/images/imagesX/982968_294319.jpg
'With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life' – says The Fore founder Hannah Lanel
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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
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features

People profile: Hannah Lanel

Founder: The Fore

Published in Health Club Management 2019 issue 6
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life

Boutique concept The Fore has opened in London’s Kings Cross with a new signature class concept using bodyweight training and treadmills. The Fore promises two trainers per class, to deliver a personalised experience and check form and technique.

The boutique is the brainchild of Hannah Lanel who has a ‘whole human’ approach, designed to make everyday access to wellness so ubiquitous it becomes a natural part of daily life.

The destination boutique focuses on functional fitness and wellness and at 5,500sq ft over two floors, offers personal training, classes and access to alternative practitioners.

There’s also a shared workspace, a café, juice, smoothie bar, retail area and workshop space for events and pop-ups.

Fit for life
Lanel has identified four pillars of wellness around which she’s build the brand: physical, emotional, social and intellectual. “We deliver an inclusive and enriching shared experience that helps people get fit for life by making access to every day wellness so compelling that it simply becomes a way of life,” she explains. “We break down barriers to exercise and get people moving properly.

“They get fit fast, and the strength this brings gives them confidence and peace of mind. This intelligent approach to training means people quickly come to know about training frequency, intensity, and functional fitness.”

The signature class uses the Technogym Skillmill. Lanel says: “This combination allows us to train people through resisted rotation and proper posterior chain running. We designed the class so people understand the key elements of each move. They learn about individual patterns of movement, and can apply it to how they move in everyday life.”

“We chose this treadmill for the quality of the movement,” she says. “The long, steep curve means you run with a natural stride, using your glutes, hamstrings, and calves to drive the belt underneath you. You’re actively running against resistance and this trains your true running style. It’s different from a standard treadmill.”

Personalisation
Lanel has extensive experience in the market and was previously involved with Equilibrium in West London, where she trained celebrities and pro-athletes.

“The boutique market is huge, and offers customers a lot of choice and variety,” says Hannah. “But with that comes the risk of a depersonalised experience, where the customer feels like a number. At The Fore, we’ve set out to offer the complete opposite to this. We treat customers as individuals. You’ll be greeted by name, but we’ll also remember how your most recent class went. We’ll know about past injuries and any aches and pains. Our classes focus on the way the client moves, and we progress them from there.”

Achieve the impossible
“Nobody else has two trainers per class, with one devoted to correcting customers’ form,” says Lanel. “Once you train this way – with rotation, body weight, and resistance running – you’ll build a better body.

“We’re helping people achieve what they once thought impossible. And that gives them confidence and self-esteem,” she continues.

“We fix people, and this creates clients for life. Our level of care and service breeds loyalty and community. People just want to be recognised, and that’s what we do.”

The Fore engages members in an intelligent approach to training
The Fore engages members in an intelligent approach to training
The Fore is part of the redevelopment of the King’s Cross area of London
The Fore is part of the redevelopment of the King’s Cross area of London
Lanel is building a community at The Fore, based on technical training
Lanel is building a community at The Fore, based on technical training
http://www.leisureopportunities.com/images/imagesX/982968_294319.jpg
'With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life' – says The Fore founder Hannah Lanel
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Locking solutions
Ojmar: Locking solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Flooring
Total Vibration Solutions Ltd: Flooring
Governing body
EMD UK: Governing body
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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