Payasugym
Payasugym
Payasugym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Editor's letter: Gym bashing has to stop

Gym-bashing has become an annual tradition for many consumer media editors. It’s time the industry found an effective way to push back through the creation of our own powerful messaging

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 1
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
The industry could produce annual consumer health and fitness guidelines in good time to make the new year editions

This January has seen the national consumer media producing a larger-than-average clutch of their annual ‘don’t go to the gym’ features, with everyone from The Guardian to The Sunday Times making a case for why people can do without the gym when it comes to deciding on their new year health and wellness regime.

I wonder if all consumer media editors have ‘don’t forget to schedule gym-bashing feature’ reminders in their diaries in November, ready for the new year? It seems they must, as it happens every year like clockwork.

These pieces are pretty much always opinionated and rely on a wide range of questionable reasoning, such as the ‘fact’ that working out in a gym will ‘make you hungry’ and you’ll eat more than you need afterwards, making the whole visit ‘worthless’. Or my especial favourite – that we’re genetically programmed to be lazy and fat and to sit around doing nothing and that trying to pretend otherwise is just a waste of money.

The more credible pieces make good arguments for lifestyle change which will improve health, but even then exercise is usually very much the poor relation when it comes to the lifestyle ‘formula’ which is being proposed and is relegated to last place on the list of interventions.

Many consumers are already confused by the conflicting information coming their way from experts seeking to attract consumers to their specific discipline – or Instagram feed – and this annual onslaught is just making the situation worse.

The bigger picture is that lifestyle advice is finding an eager audience, indicating that there’s an opportunity for the health and fitness industry to get engaged with consumers as we head into the annual new year diet and lifestyle frenzy.

It’s time for the industry to respond to this need, to step up and take its place as a powerful consumer influencer.

There’s a wide-open opportunity for us to produce lively, up to date annual consumer health and wellness guidelines based on valid research and best practice. These guidelines could be released each year in good time to land on editors’ desks, ready for their new year editions. This would enable us fight our corner and show off the great options on offer.

These guidelines could then also be actively promoted by operators across the industry to create a baseline of knowledge among consumers which would act as an antidote to the anti-gym propaganda being promoted in the media.

No one would claim that gyms are the only way when it comes to activity, and the health and fitness market has broadened its remit hugely over recent years in recognition of the trend towards people taking a portfolio approach to exercise.

But for many, the gym is a valid and highly valued contributor to their personal wellness routine, offering cost-effective access to expertise, equipment and camaraderie and it’s just not fair that this valuable work is so routinely undermined every year.

http://www.leisureopportunities.com/images/imagesX/992654_833156.jpg
'Gym bashing has to stop', says HCM editor Liz Terry, in response to pieces in The Guardian and The Sunday Times that make a case for why people can do without the gym.
Latest News
Fitness operator HITIO Gym has signed its first franchise agreement in the UK. The Norway-based ...
Latest News
Leisure operator Everyone Active will begin offering its members free access to a digital resource ...
Latest News
Budget yoga chain MoreYoga has opened a studio in Woolwich, London. The launch is the ...
Latest News
Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium ...
Latest News
Bury St. Edmunds Leisure Centre in Suffolk has become the first facility in the UK ...
Latest News
Services giant Serco Group has appointed Simon Bailey as the new managing director of its ...
Latest News
Construction work is set to begin later this spring on a £38m leisure centre and ...
Latest News
British Blind Sport, UK Deaf Sport and national disability charity Sense have launched a joint ...
Latest News
US operator Fitness Connection, which has 41 health clubs across three states, has been acquired ...
Latest News
Chris Symons, who has spent the past 18 years at leisure trust GLL, has been ...
Latest News
Exercise alters brain blood flow and improves cognitive performance in older adults, according to research ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Harlands' effective solutions deliver improved income
Managing memberships and admin can be time and resource intensive taking your staff away from what they do best – engaging with customers.
Featured supplier news
Featured supplier: fibodo to facilitate networking at Elevate 2019
fibodo (find it. book it. do it.) are headline sponsors of Elevate, 8-9 May at ExCeL London.
Video Gallery
This is Myzone
Myzone
Tracking your workout effort just became effortless. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) supplies all manner of uniform, workwear, performance clothing, PPE and branded ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
The Tides Wellness: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Audio visual
Lightmasters UK Ltd: Audio visual
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Management software
SportSoft UK Ltd: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
Payasugym
Payasugym