Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Editor's letter: Gym bashing has to stop

Gym-bashing has become an annual tradition for many consumer media editors. It’s time the industry found an effective way to push back through the creation of our own powerful messaging

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 1
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
The industry could produce annual consumer health and fitness guidelines in good time to make the new year editions

This January has seen the national consumer media producing a larger-than-average clutch of their annual ‘don’t go to the gym’ features, with everyone from The Guardian to The Sunday Times making a case for why people can do without the gym when it comes to deciding on their new year health and wellness regime.

I wonder if all consumer media editors have ‘don’t forget to schedule gym-bashing feature’ reminders in their diaries in November, ready for the new year? It seems they must, as it happens every year like clockwork.

These pieces are pretty much always opinionated and rely on a wide range of questionable reasoning, such as the ‘fact’ that working out in a gym will ‘make you hungry’ and you’ll eat more than you need afterwards, making the whole visit ‘worthless’. Or my especial favourite – that we’re genetically programmed to be lazy and fat and to sit around doing nothing and that trying to pretend otherwise is just a waste of money.

The more credible pieces make good arguments for lifestyle change which will improve health, but even then exercise is usually very much the poor relation when it comes to the lifestyle ‘formula’ which is being proposed and is relegated to last place on the list of interventions.

Many consumers are already confused by the conflicting information coming their way from experts seeking to attract consumers to their specific discipline – or Instagram feed – and this annual onslaught is just making the situation worse.

The bigger picture is that lifestyle advice is finding an eager audience, indicating that there’s an opportunity for the health and fitness industry to get engaged with consumers as we head into the annual new year diet and lifestyle frenzy.

It’s time for the industry to respond to this need, to step up and take its place as a powerful consumer influencer.

There’s a wide-open opportunity for us to produce lively, up to date annual consumer health and wellness guidelines based on valid research and best practice. These guidelines could be released each year in good time to land on editors’ desks, ready for their new year editions. This would enable us fight our corner and show off the great options on offer.

These guidelines could then also be actively promoted by operators across the industry to create a baseline of knowledge among consumers which would act as an antidote to the anti-gym propaganda being promoted in the media.

No one would claim that gyms are the only way when it comes to activity, and the health and fitness market has broadened its remit hugely over recent years in recognition of the trend towards people taking a portfolio approach to exercise.

But for many, the gym is a valid and highly valued contributor to their personal wellness routine, offering cost-effective access to expertise, equipment and camaraderie and it’s just not fair that this valuable work is so routinely undermined every year.

http://www.leisureopportunities.com/images/imagesX/992654_833156.jpg
'Gym bashing has to stop', says HCM editor Liz Terry, in response to pieces in The Guardian and The Sunday Times that make a case for why people can do without the gym.
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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features

Editor's letter: Gym bashing has to stop

Gym-bashing has become an annual tradition for many consumer media editors. It’s time the industry found an effective way to push back through the creation of our own powerful messaging

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 1
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
The industry could produce annual consumer health and fitness guidelines in good time to make the new year editions

This January has seen the national consumer media producing a larger-than-average clutch of their annual ‘don’t go to the gym’ features, with everyone from The Guardian to The Sunday Times making a case for why people can do without the gym when it comes to deciding on their new year health and wellness regime.

I wonder if all consumer media editors have ‘don’t forget to schedule gym-bashing feature’ reminders in their diaries in November, ready for the new year? It seems they must, as it happens every year like clockwork.

These pieces are pretty much always opinionated and rely on a wide range of questionable reasoning, such as the ‘fact’ that working out in a gym will ‘make you hungry’ and you’ll eat more than you need afterwards, making the whole visit ‘worthless’. Or my especial favourite – that we’re genetically programmed to be lazy and fat and to sit around doing nothing and that trying to pretend otherwise is just a waste of money.

The more credible pieces make good arguments for lifestyle change which will improve health, but even then exercise is usually very much the poor relation when it comes to the lifestyle ‘formula’ which is being proposed and is relegated to last place on the list of interventions.

Many consumers are already confused by the conflicting information coming their way from experts seeking to attract consumers to their specific discipline – or Instagram feed – and this annual onslaught is just making the situation worse.

The bigger picture is that lifestyle advice is finding an eager audience, indicating that there’s an opportunity for the health and fitness industry to get engaged with consumers as we head into the annual new year diet and lifestyle frenzy.

It’s time for the industry to respond to this need, to step up and take its place as a powerful consumer influencer.

There’s a wide-open opportunity for us to produce lively, up to date annual consumer health and wellness guidelines based on valid research and best practice. These guidelines could be released each year in good time to land on editors’ desks, ready for their new year editions. This would enable us fight our corner and show off the great options on offer.

These guidelines could then also be actively promoted by operators across the industry to create a baseline of knowledge among consumers which would act as an antidote to the anti-gym propaganda being promoted in the media.

No one would claim that gyms are the only way when it comes to activity, and the health and fitness market has broadened its remit hugely over recent years in recognition of the trend towards people taking a portfolio approach to exercise.

But for many, the gym is a valid and highly valued contributor to their personal wellness routine, offering cost-effective access to expertise, equipment and camaraderie and it’s just not fair that this valuable work is so routinely undermined every year.

http://www.leisureopportunities.com/images/imagesX/992654_833156.jpg
'Gym bashing has to stop', says HCM editor Liz Terry, in response to pieces in The Guardian and The Sunday Times that make a case for why people can do without the gym.
Latest News
A large-scale study on genetics has shown that being more physically active reduces the risk ...
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
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Physical exercise can improve the health of blood vessels in the heart for people with ...
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Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Pulse Fitness modernises Leiston Leisure Centre in £4m redevelopment
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment designed and implemented by Pulse Fitness.
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
FunXtion International BV: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab