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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Gym bashing has to stop

Gym-bashing has become an annual tradition for many consumer media editors. It’s time the industry found an effective way to push back through the creation of our own powerful messaging

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 1
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
The industry could produce annual consumer health and fitness guidelines in good time to make the new year editions

This January has seen the national consumer media producing a larger-than-average clutch of their annual ‘don’t go to the gym’ features, with everyone from The Guardian to The Sunday Times making a case for why people can do without the gym when it comes to deciding on their new year health and wellness regime.

I wonder if all consumer media editors have ‘don’t forget to schedule gym-bashing feature’ reminders in their diaries in November, ready for the new year? It seems they must, as it happens every year like clockwork.

These pieces are pretty much always opinionated and rely on a wide range of questionable reasoning, such as the ‘fact’ that working out in a gym will ‘make you hungry’ and you’ll eat more than you need afterwards, making the whole visit ‘worthless’. Or my especial favourite – that we’re genetically programmed to be lazy and fat and to sit around doing nothing and that trying to pretend otherwise is just a waste of money.

The more credible pieces make good arguments for lifestyle change which will improve health, but even then exercise is usually very much the poor relation when it comes to the lifestyle ‘formula’ which is being proposed and is relegated to last place on the list of interventions.

Many consumers are already confused by the conflicting information coming their way from experts seeking to attract consumers to their specific discipline – or Instagram feed – and this annual onslaught is just making the situation worse.

The bigger picture is that lifestyle advice is finding an eager audience, indicating that there’s an opportunity for the health and fitness industry to get engaged with consumers as we head into the annual new year diet and lifestyle frenzy.

It’s time for the industry to respond to this need, to step up and take its place as a powerful consumer influencer.

There’s a wide-open opportunity for us to produce lively, up to date annual consumer health and wellness guidelines based on valid research and best practice. These guidelines could be released each year in good time to land on editors’ desks, ready for their new year editions. This would enable us fight our corner and show off the great options on offer.

These guidelines could then also be actively promoted by operators across the industry to create a baseline of knowledge among consumers which would act as an antidote to the anti-gym propaganda being promoted in the media.

No one would claim that gyms are the only way when it comes to activity, and the health and fitness market has broadened its remit hugely over recent years in recognition of the trend towards people taking a portfolio approach to exercise.

But for many, the gym is a valid and highly valued contributor to their personal wellness routine, offering cost-effective access to expertise, equipment and camaraderie and it’s just not fair that this valuable work is so routinely undermined every year.

http://www.leisureopportunities.com/images/imagesX/992654_833156.jpg
'Gym bashing has to stop', says HCM editor Liz Terry, in response to pieces in The Guardian and The Sunday Times that make a case for why people can do without the gym.
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

Editor's letter: Gym bashing has to stop

Gym-bashing has become an annual tradition for many consumer media editors. It’s time the industry found an effective way to push back through the creation of our own powerful messaging

By Liz Terry, Leisure Media | Published in Health Club Management 2019 issue 1
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
It’s not fair the valuable work done by gyms gets undermined every year / PHOTO: SHUTTERSTOCK.COM/nd3000
The industry could produce annual consumer health and fitness guidelines in good time to make the new year editions

This January has seen the national consumer media producing a larger-than-average clutch of their annual ‘don’t go to the gym’ features, with everyone from The Guardian to The Sunday Times making a case for why people can do without the gym when it comes to deciding on their new year health and wellness regime.

I wonder if all consumer media editors have ‘don’t forget to schedule gym-bashing feature’ reminders in their diaries in November, ready for the new year? It seems they must, as it happens every year like clockwork.

These pieces are pretty much always opinionated and rely on a wide range of questionable reasoning, such as the ‘fact’ that working out in a gym will ‘make you hungry’ and you’ll eat more than you need afterwards, making the whole visit ‘worthless’. Or my especial favourite – that we’re genetically programmed to be lazy and fat and to sit around doing nothing and that trying to pretend otherwise is just a waste of money.

The more credible pieces make good arguments for lifestyle change which will improve health, but even then exercise is usually very much the poor relation when it comes to the lifestyle ‘formula’ which is being proposed and is relegated to last place on the list of interventions.

Many consumers are already confused by the conflicting information coming their way from experts seeking to attract consumers to their specific discipline – or Instagram feed – and this annual onslaught is just making the situation worse.

The bigger picture is that lifestyle advice is finding an eager audience, indicating that there’s an opportunity for the health and fitness industry to get engaged with consumers as we head into the annual new year diet and lifestyle frenzy.

It’s time for the industry to respond to this need, to step up and take its place as a powerful consumer influencer.

There’s a wide-open opportunity for us to produce lively, up to date annual consumer health and wellness guidelines based on valid research and best practice. These guidelines could be released each year in good time to land on editors’ desks, ready for their new year editions. This would enable us fight our corner and show off the great options on offer.

These guidelines could then also be actively promoted by operators across the industry to create a baseline of knowledge among consumers which would act as an antidote to the anti-gym propaganda being promoted in the media.

No one would claim that gyms are the only way when it comes to activity, and the health and fitness market has broadened its remit hugely over recent years in recognition of the trend towards people taking a portfolio approach to exercise.

But for many, the gym is a valid and highly valued contributor to their personal wellness routine, offering cost-effective access to expertise, equipment and camaraderie and it’s just not fair that this valuable work is so routinely undermined every year.

http://www.leisureopportunities.com/images/imagesX/992654_833156.jpg
'Gym bashing has to stop', says HCM editor Liz Terry, in response to pieces in The Guardian and The Sunday Times that make a case for why people can do without the gym.
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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