features
Concepts : Design for success
Julie Cramer looks at gym projects where the combination of expert-led design and functionality have elevated the space to a new level
Thoughtful interior design and gym-floor layout play a pivotal role in the success of any health club, influencing both operational efficiency and member satisfaction.
A well-designed floorplan does far more than look good: it shapes traffic flow, reduces bottlenecks and helps members intuitively navigate the space. Research across the sector consistently shows that poor circulation and unclear zoning are among the fastest drivers of frustration, queueing and perceived overcrowding, all of which can depress visitation and undermine retention.
From an operational perspective, strategic layout enables better asset utilisation and when equipment is arranged according to demand patterns – for example, clustering high-use machines near visible pathways and placing stretch or recovery areas in quieter corners – clubs can cut queuing, increase throughput and improve the overall member experience.
Data from connected equipment and things such as occupancy sensors allow operators to fine-tune layouts with precision, balancing cardio, strength and functional areas to match demand curves throughout the day.
Good design also lifts brand perception. Clean sightlines, natural lighting, acoustic control and comfortable circulation zones all contribute to a premium feel, supporting higher price points and stronger secondary spend.
Ultimately, effective design isn’t only cosmetic, it’s also a measurable driver of satisfaction, operational efficiency and long-term member loyalty.
Location: Coworth Park
The client requested a high-end, one-of-a-kind luxury space – the first in the world to embody the full Technogym Stand Stone Collection. It needed to feel fresh, modern and refined, while aligning with their brand identity. Equipment and materials were carefully selected to complement the interior design, ensuring a cohesive and elevated wellness experience.
Situated in a 5-star hotel in Ascot – part of the Dorchester Collection – this project marked the start of Technogym’s journey with the group, working closely with its global head of wellness. We delivered a serene, high-end wellness space, seamlessly integrated into the spa and fitness areas. The design reflects elegance, premium materials and meticulous attention to detail – creating a tranquil environment that complements the hotel’s refined aesthetic and offers guests a truly memorable wellness experience.
What makes this project truly special is its seamless fusion of luxury, innovation and design. As the world’s first Technogym Stand Stone Collection Line, it introduces fully automated Technogym Checkup, Viso and app integration – setting a new benchmark in wellness technology. The sandstone finish draws inspiration from natural elements, perfectly complementing Coworth Park’s refined aesthetic.
The challenge was to integrate this advanced line without disrupting the hotel’s brand identity. We achieved this through attention to layout, lighting, and material harmony. Sunlight enhances the elegance of the cardio and strength zones, while custom lighting adds warmth to the free weights and functional areas. The space is both efficient and emotionally resonant, invigorating yet calming. Every detail, from finishes to flow, reflects timeless luxury and modern wellness, delivering an inclusive 5-star guest experience.
The installation is designed to last 3–5 years, with futureproofing through consistent design and modular expansion, and AI technology. Plans include adding a reformer studio in the same sandstone concept, enhancing member experience while maintaining a cohesive wellness environment. This ensures adaptability and long-term relevance.
The key trends considered were AI automation, 80 per cent of people prioritising wellness, and 6 per cent using virtual apps daily. Our concept embraces nature-inspired luxury with sandstone-coloured equipment, wood finishes, greenery and daylight – creating a sustainable space that travels with users through tech and resonates with their wellness-focused lifestyles.
More: www.technogym.com
Location: Third Space Canary Wharf
The client brief was to create a next-level Hyrox training space that aligned with Third Space’s exacting aesthetics and reputation for innovation.
It features a custom-designed rig with Hyrox throw targets mounted on it, a custom-branded light box and dynamic strip lighting mounted to the front of the rig that designates lanes.
Custom storage solutions for wall balls, sandbags, kettlebells, dumbbells and plates were also incorporated to optimise functionality while maintaining a premium aesthetic.
The main rig was designed to align perfectly with the turf lanes and ceiling lighting, with integrated light strips creating striking visual impact. A central custom-branded light box enhances the focal point of the space. The throw targets on the rig incorporate technology to track every rep and display results live on wall-mounted screens in front of athletes.
Storage units were designed to sit centrally to signage or perfectly to wall widths or subtly hidden behind pillars to maximise floor space and add to the overall aesthetic, rather than looking cluttered. Additional portable grapplers and plate storage racks provide flexibility, enabling trainers to adapt the layout to evolving programming needs.
In designing the project, we responded to the rapid growth and popularity of Hyrox as a training and competitive format. With the innovation of the rep counting and lighting, this studio is already far ahead of comparative Hyrox training spaces, which in turn helps to future-proof it. The rig and storage solutions are also modular, allowing easy expansion or adaptation as programming evolves.
More: www.indigofitness.com
Location: The Grounding at Mason and Fifth
The brief was to design a gym that embodies strength and holistic wellness, welcoming both experienced athletes and beginners. A neutral, natural palette and calm atmosphere were key, with equipment and layout supporting everything from traditional strength training to mobility and small group sessions, without clutter or overwhelming the space.
The Grounding is a beautifully curated wellness destination. Designed to complement the refined, natural interiors of the building, it seamlessly combines a gym, class studio, pool, sauna and steamrooms and treatment suites.
Design details were chosen to create a grounding, calm environment away from the high-intensity aesthetic often associated with fitness. This was a collaboration between performance-led equipment design and a boutique residential wellness vision, with BLK BOX manufacturing custom-coloured bespoke equipment to match the space – a facility that feels relaxing and functional.
The Grounding was designed with the athlete’s journey at its core. Members are welcomed with a calming space featuring dedicated stretching and mobilisation areas, setting the tone before they even touch a weight.
The gym flows intuitively, from open-floor functional zones, into areas with space-saving pin-loaded machines, through to an area with a custom-built functional rig with integrated cables and Smith machine. The free weights zone is compact and intentional. Every material and colour was selected to complement Mason and Fifth’s interior palette, with dark taupe Foundation flooring and racking in subtle neutral tones.
Unlike typical five-year installations, The Grounding was built for longevity. Centred on timeless training principles and BLK BOX modular equipment, it can adapt to changing needs by reconfiguring or upgrading without a full overhaul. With ongoing servicing and maintenance, it’s designed to perform at a high standard for over a decade.
The Grounding embraces key trends: strength-focused training with holistic wellness, hybrid spaces balancing group and solo sessions, functional movement and recovery as a core element. Space-efficient, open layouts support varied movement, while premium design and a neutral palette create a calm, non-intimidating feel that blends luxury with practical performance.
More: www.blkboxfitness.com
Location: Gold’s Gym SoCa
Gold’s Gym SoCal asked us to create a true platinum-level member experience. The vision was to give platinum members exclusive access to the Escape Room, whether training solo or with a personal trainer. Our challenge was to transform an under-utilised space into a dynamic, high-performance environment that embodied exclusivity, innovation and style.
We created the Escape Room featuring Octagon Load at Gold’s Gym SoCal, Glendale. In one of Los Angeles’ busiest fitness hubs recording several thousand daily check-ins, we transformed a former spin studio into a high-performance strength zone. The room features five Octagon Load stations Squat, Drive, Lift, Press, and Row, alongside two glute squat racks to meet soaring demand for glute-focused training.
With bold architecture, immersive lighting, a retained sound system and polished concrete floors, we designed a space that blends performance with visual impact. Highly visible yet semi-private, it’s both a training powerhouse and a design centrepiece.
What makes it special is the way it combines training efficiency with a premium, design-led environment. With Octagon Load, members train on their feet using variable resistance that engages the full kinetic chain for maximum time under tension and results. Unlike traditional machines or free weights, it’s quick to set up, simple to use and fun, which helps members stay consistent and effective in their training.
Visually, we wanted the space to make a bold statement. The industrial stainless-steel frames with a monotone finish provide a strong architectural backbone, while the brightly-coloured Escape bumper plates in yellow, teal and blue inject energy and vibrancy. This contrast creates a look that feels both edgy and premium. We also added shaded glass frontage, so the space is visible but still private. Members feel like they’re stepping into an exclusive performance zone created just for them.
We’ve built Octagon Load to last. The frames come with a 10-year warranty, but we know from experience across the Escape Octagon range that they perform well beyond that. From the Swiss Alps to the Arizona desert, we’ve seen these steel frames withstand the toughest indoor and outdoor environments.
We designed the Escape Room to meet the rising demand for strength training, which has become central for every fitness demographic. By combining our functional training heritage with resistance-based circuits, we deliver variety, safety and progression in a compact footprint. We also knew members wanted performance zones that look premium as well as deliver results.
More: www.escapefitness.com
Location: Evesham Leisure Centre
The brief was to create a modern, high-quality gym that appealed to all abilities while maximising the space for a broad mix of training styles. Evesham Leisure Centre wanted a facility that combined premium equipment, an inspiring design and future-proofed technology to keep members engaged, motivated and progressing in their fitness journey.
The leisure centre is one of the most ambitious and visually-striking upgrades we’ve delivered. Pulse Fitness led the full transformation, from space planning and design to supplying an extensive range of premium equipment, including treadmills, cross trainers, cycles, StairMasters, plus resistance, free weight, functional and junior training zones.
The space also integrates our Cardio Line with smart strength technology from our partner, EGYM, to offer a complete and connected training experience. With new flooring, refreshed décor and an open, intuitive layout, the gym combines style, performance and accessibility in a way that redefines the member experience.
We designed and installed a versatile training environment that flows seamlessly between cardio, resistance, free weight, functional and junior areas, ensuring every type of user feels catered for.
The integration of EGYM Smart Strength adds a personalised, data-driven training option, complementing the Pulse Fitness offering.
The open-plan layout creates a welcoming, high-energy environment, while the intuitive zoning makes the facility easy to navigate. The upgrade showcases how Pulse Fitness delivers a complete, connected and inclusive fitness experience.
Built around robust, commercial-grade Pulse Fitness equipment, this installation is designed for years of heavy use. The space is future-proofed through modular layouts, upgrade-ready consoles and connected training capabilities. As technology evolves, we’ll continue to enhance the offer with new features, expanded functional zones and further integration of smart training solutions.
We responded to the growing demand for multi-use, connected training spaces that cater to diverse user groups. With high-tech, versatile training zones, members can move effortlessly between cardio, strength, functional and junior areas.
More: www.pulsefitness.com
Location: Everlast gyms, nationwide
Everlast’s brief was to create innovative, trend-forward gyms that deliver a consistent brand experience while offering something unique to each community. They wanted spaces that inspire members through striking design and functional training zones, while simultaneously working cohesively with their wider estate to ensure continuity across all locations.
Everlast’s flagship sites in Gateshead and Rotherham showcase the APEX training concept, created to meet the growing demand for hybrid and Hyrox-inspired fitness. The design blends bold, modern aesthetics with intelligently-zoned training spaces, seamlessly integrating strength, functional and group training areas.
Our collaboration with Everlast ensures consistency across its whole estate while tailoring each site to its local community. The result is an inspiring, immersive environment that not only looks exceptional but also supports members in achieving their fitness goals.
The installations achieve a balance between visual impact, functionality and brand consistency. Each site is designed to stand out in its local market while aligning seamlessly with the wider Everlast estate, ensuring members experience the same high standards wherever they train.The integration of Core Health and Fitness equipment across strength, cardio and functional training zones creates a training environment that’s versatile, accessible and inspiring.
The layout emphasises open, community-driven spaces, reflecting the growing demand for hybrid and functional training while retaining the bold, premium aesthetic Everlast is known for, with striking lighting, intelligent zoning and purposeful design details that enhance both member experience and operational flow. They create immersive destinations that redefine expectations and demonstrate how strong partnerships can shape the future of fitness spaces.
The installation is built for longevity, combining our robust equipment with adaptable layouts that evolve with market trends. Future-proofed through versatile training zones and scalable solutions, Everlast continues to innovate as a HYROX partner, with selected sites evolving into HYROX Performance Centres.
We responded to the growing demand for hybrid and functional training, fuelled by the popularity of Hyrox and fitness racing, while delivering the premium aesthetic the brand is known for.
More: www.corehandf.com
Location: Anytime Fitness, Bermondsey, London
Being in an up-and-coming area of London, the client’s brief reflected the need for the facility to serve a diverse range of members, which include both residents and commuters, whilst also creating an open and inclusive space for all ability levels.
The Bermondsey site is a wonderful example of a visually stunning and purpose-built training space. It features 60 pieces of Precor kit, including four ellipticals, six treadmills, three StairClimbers and two bikes, all equipped with touchscreen consoles that provide members with the best blend of fitness, performance and entertainment.
The comprehensive and easy-to-maintain strength range includes over 30 pieces of selectorised and plate-loaded equipment, plus benches and racks and is complemented by the precision biomechanics of the Glutebuilder Hip Thrust Elite, Pendulum Kickback and Dual 45-Degree Hip Extension.
Although the site is at basement level, the clever use of natural light helps enhance the open, welcoming feel. The precise and intelligent layout of equipment creates natural walkways throughout the open-plan space, with specific areas created to allow people to congregate, such as outside the group training area.
Leg training machines are arranged facing inwards, towards the wall, with weight stacks positioned to reduce the line of sight – naturally creating a separate space that still feels like part of the main gym, but ensures exercisers don’t feel exposed. In the cable area, the Resolute Multi-Stations are deliberately facing away from the Dual Adjustable Pulleys, which are themselves positioned between pillars, to alleviate any intimidation exercisers may feel and create an inclusive environment. Squat racks have also been positioned away from the main traffic areas to add a level of privacy.
The lifespan is between five to 10 years. We limit the amount of initial equipment and allow adequate spacing throughout for additional kit over time. For example, we can easily add more cardio equipment by reducing the spacing and the natural light will help ensure the space doesn’t feel crowded.
Glute training is one of the most in-demand experiences in fitness today. We responded to this trend by creating a compact, yet high-impact glute training zone, utilising a natural three-walled space within the strength area, to ensure a level of privacy for members using the dedicated Glutebuilder equipment.
More: www.precor.co.uk
Location: West Court Retreat by Nirvana Spa
One of our most visually-aesthetic installations was created for West Court Retreat by Nirvana Spa, set in the peaceful Berkshire countryside.
The gym is high-end but very compact, requiring a thoughtful, space-efficient design that pleases the eye. We installed a bespoke double cable pulley system that incorporates integrated storage, allowing for a diverse range of exercises while maintaining a sleek, clutter-free look. Finished with our signature Altrafit branding, the equipment blends seamlessly into the environment. The installation delivers a striking balance between function and form, making it a true centrepiece of the retreat’s wellness offering.
This installation turns space constraints into an opportunity for innovation. The cable-storage design blends activity with functionality in one structure. The custom-designed double-cable pulley system has built-in storage, reducing the need for racks or shelving. This preserves floor space and visual clarity. It’s a multifunctional solution, supporting a wide range of exercises catering to all guests.
Every element was designed with both form and function in mind. Our Altrafit branding was subtly integrated into the equipment, reinforcing a sleek, unified visual theme. The result is a gym that feels expansive and premium despite its compact footprint.
We also drew from our previous success working with Nirvana Spa on Pulse 8 Gym, ensuring continuity in quality and client expectations. The installation reflects D2F’s strengths: creative problem-solving, client-focused design, and attention to detail.
Built using durable materials, the installation is designed to last many years of usage. It’s modular, allowing for additions as trends evolve. Future plans may include smart technology to elevate user experience. The storage element of the structure allows for new Altrafit kit to be added to the gym.
We responded to two key trends: compact, multifunctional fitness spaces and the rising demand for aesthetically-integrated equipment in luxury environments. Guests now expect professional-grade facilities in even the smallest of retreats. Our design merges practicality and elegance, ensuring a premium experience.
More: www.d2ffitness.com
Location: The Church PT Studio, Edgworth, Bolton
This is the client’s first fully-owned facility and they wanted a memorable space, with great kit, that will keep clients coming back.
We guided them through the entire journey. From layout and visualisation, to installation and commissioning. We went beyond the build, assisting with building specifications and flow to help maximise usability.
The transformation of a church into a state-of-the-art gym and pilates studio resulted in one of the most striking installations ever. The Grade II listed building near Bolton is a stunning space. It’s beautifully lit with stained-glass windows and retains many of the original features that date back to 1863. Our brief for this returning customer was to tastefully reimagine the space so that it can accommodate a range of activities and preserve the building’s unique character. The end result is an inspirational environment that blends heritage architecture and modern fitness design.
The setting makes this installation special. Access to the gym is via the church grounds and graveyard, which creates a unique atmosphere. The church is a well-known local landmark, and repurposing it as a modern gym keeps this special building in use. Original features such as the stained-glass windows, altar and pipe-organ blend seamlessly with the modern gym environment.
There’s a range of strength and cardio equipment on the ground floor. Highlights include a Kingsbox custom CX-37 rack, with integrated storage space to maximise the floor area. A Smith Machine and cable machines sit alongside a striking branded turf sled track. Fixed strength machines are carefully positioned around the organ, creating a natural flow to the area. Custom branded plyo boxes, lifting platforms and rack backboards give the finishing touches.
The first floor is a Pilates reformer studio with full height mirrors and vaulted ceiling where users can enjoy an overhead view of the gym space below.
Every piece of equipment we supplied and installed is built for longevity. The floors, machines and equipment are designed to cope with a busy commercial gym environment. All rack joints and welds have a lifetime warranty. We supplied European-made Kingsbox racks for their ability to add attachments in the future.
We kept an out-of-use building alive, and with our imagination, and the client’s vision, it became a stunning facility. Flexibility was a key priority. The gym will adapt as the business evolves and will always retain its unique character.
More: www.aperformance.co.uk
Location: Total Fitness Wrexham, Flintshire
Total Fitness wanted to create a solution that would resonate with its existing membership, while also attracting a new generation of users. For the ground floor space the goal was to optimise and encourage members to enjoy this area, while also being able to use it for HIIT group training, and for the first floor to embrace the growing trend of cables and lifting.
We designed and installed bespoke functional training areas comprised of a large ground floor rig and cable rig solution. This included two half racks with space-saving storage on the first floor, along with four power racks and platforms.
All the rigs were customised to meet the requirements of the customer. The ground floor rig was complete with monkey bars, lifting stations and a range of innovative attachments – designed to appeal to serious lifters while also serving as a versatile solution for ROI. The rig is future-proofed to support HIIT classes, functional training and even members preparing for fitness racing.
Unlike a standard rig, which typically centres around lifting stations, this design was custom-built to maximise the available space, while offering multifunctional training opportunities.
The key features include: monkey bars for crossfit-style workouts; jammer arms for athletic performance training; multiple lifting stations for presses and squats; ZIVA’s latest cable stations to provide full-body training versatility; fitness racing elements such as ball targets, plyo boxes and rope anchors; and landmine attachments for rotational strength, targeting torso, traps, legs and shoulders.
This variety not only ensures the rig looks visually impressive, but also offers a wide spectrum of training applications for different member profiles.
Our functional rigs are built with durability in mind and supported by comprehensive warranties. More importantly, the rig has been designed to be attachment-friendly, meaning new tools and training functions can easily be integrated as fitness trends evolve. This flexibility ensures the space remains fresh, relevant and cost-effective for years to come.
We took inspiration from the ACSM Worldwide Fitness Trends. For this installation, we were able to address six of the top 10 trends for 2025, including: fitness programmes for older adults; exercise for weight loss; traditional strength training; high-intensity interval training (HIIT); exercise for mental health; and functional fitness training.
By aligning the design with these global trends, the installation not only met the client’s immediate needs, but also positioned Total Fitness Wrexham at the forefront of innovative fitness solutions.
More: www.uk.ziva.com
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