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Innovatise UK Ltd
Innovatise UK Ltd
Innovatise UK Ltd
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FITNESS, HEALTH, WELLNESS

Product innovation

New London PT facility partners with Eleiko

WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, beautiful changing rooms and The WE11 Lounge, where clients can enjoy a post-workout meal or shake.

This new boutique facility features a host of Eleiko equipment, from a row of half racks with bespoke sound and vibration reducing platforms, to branded weightlifting discs, 1-50kgs of dumbbells and benches.

The site also has the new patent pending Eleiko Öppen Deadlift bar, a new design nominated for several innovation awards, that is well received by their clients.

“Eleiko have taken a popular tool for top fitness professionals and made it their own. My experience with the Öppen Deadlift bar only confirms their best in class reputation. A few simple modifications, executed with world class engineering, have created an outstanding bar”, says Tiago Ribeiro, common purpose PT, who trains his clients at WE11.

WE11's vision for the business is to inspire and support the growth of freelance professionals by providing affordable, flexible and community-driven co-working studios across prime Central London locations.

Sam, WE11 owner, says “Our brand partnership with Eleiko was a deliberate business decision, founded upon the reputation and quality that their equipment offers. Our investment in the brand has proven positive for WE11 as our Personal Trainers have expressed their esteem for the equipment."

"We are proud to showcase the equipment and are particularly impressed by the service provided throughout, especially by Sarah Burgess, who has been a backbone for WE11 and is very knowledgeable, reliable and professional. We are happy to pay the premium in exchange for high quality experiences for our end user, a brand value which sits at the core of everything we strive to achieve here at WE11.”

Eleiko Sport Ltd is working directly with facilities across the UK, helping to design and create outstanding training spaces. For further information or to discuss your facility, [email protected].

Company Details
Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.
Address
Kalstorpvagen 18,
Halmstad, 30262
Sweden
Telephone
+44 (0) 20337 04204
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
imagesX/THUMB342022_572373_293789.jpg

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Product innovation

New London PT facility partners with Eleiko

WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, beautiful changing rooms and The WE11 Lounge, where clients can enjoy a post-workout meal or shake.

This new boutique facility features a host of Eleiko equipment, from a row of half racks with bespoke sound and vibration reducing platforms, to branded weightlifting discs, 1-50kgs of dumbbells and benches.

The site also has the new patent pending Eleiko Öppen Deadlift bar, a new design nominated for several innovation awards, that is well received by their clients.

“Eleiko have taken a popular tool for top fitness professionals and made it their own. My experience with the Öppen Deadlift bar only confirms their best in class reputation. A few simple modifications, executed with world class engineering, have created an outstanding bar”, says Tiago Ribeiro, common purpose PT, who trains his clients at WE11.

WE11's vision for the business is to inspire and support the growth of freelance professionals by providing affordable, flexible and community-driven co-working studios across prime Central London locations.

Sam, WE11 owner, says “Our brand partnership with Eleiko was a deliberate business decision, founded upon the reputation and quality that their equipment offers. Our investment in the brand has proven positive for WE11 as our Personal Trainers have expressed their esteem for the equipment."

"We are proud to showcase the equipment and are particularly impressed by the service provided throughout, especially by Sarah Burgess, who has been a backbone for WE11 and is very knowledgeable, reliable and professional. We are happy to pay the premium in exchange for high quality experiences for our end user, a brand value which sits at the core of everything we strive to achieve here at WE11.”

Eleiko Sport Ltd is working directly with facilities across the UK, helping to design and create outstanding training spaces. For further information or to discuss your facility, [email protected].

Company Details
Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.
Address
Kalstorpvagen 18,
Halmstad, 30262
Sweden
Telephone
+44 (0) 20337 04204
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
imagesX/THUMB342022_572373_293789.jpg

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Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser has released a new line of resistance equipment designed to give real-time feedback and
Elevate
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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
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CoverMe Ltd press release: Roehampton Club raises the bar for class cover with CoverMe
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ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
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