About us
TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach.

TAITRA organises Taiwan's premier sports and fitness B2B expo, TaiSPO. Next year it will be held at Taipei Nangang Exhibition Hall 2 from March 26 - 29, 2025. Celebrating its 50th anniversary, TaiSPO fosters cross-sector interaction and market exploration in the sports, fitness, and outdoor leisure industries. The 2025 theme, “Stay Fit, Stay Well,” emphasizes comprehensive well-being

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TaiSPO - the annual event that fosters cross-sector interaction and market exploration in the sports, fitness and outdoor leisure industries. The theme for 2025 is “Stay Fit, Stay Well,” which emphasises TaiSPO’s comprehensive approach to wellbeing. James Huang, chair of event host TAITRA, says TaiSPO aims to expand international participation, establishing itself as a central hub for sports industry networking in Asia. The event is expected to feature 240 exhibitors with 815 booths and attract more than 10,000 domestic and international professional buyers and media from 77 countries, including the US, Japan, South Korea, Singapore and Australia. Twenty per cent of attendees are C-suite executives, while 10 per cent are procurement managers. Key players like Technogym, Johnson Health Tech and DYACO say TaiSPO will be in attendance and collectively agree that the event consistently draws their target customers and boosts brand visibility. TaiSPO is crucial in driving innovation and wellness initiatives in the global sports and fitness industry. The 2025 exhibition will feature three new themed pavilions: Gym Facility, Golf and Sports Nutrition & Recovery.