Fitness apps find it easy to collect new users, but can they keep them? Retention expert Bob Lawson gives his tips

The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

New tech is coming down the track which will change the gym experience and improve retention

Fitness industry veteran Innes Kerr has been appointed managing director of Prime Fitness, a member company of Abbey Fitness & Wellness, which is rolling out énergie Group brands across Ireland.

VAT paid by health club operators across Spain is to increase from the current rate of 8 per cent to 21 per cent later this year. There is concern among stakeholders in the Spanish fitness industry that the VAT rate rise will hit the already under-pressure membership numbers at health clubs.