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Your search for 'consumer insight' returned 23 results
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Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
news •
22 Apr 2024
Nuffield Health’s brand doesn’t justify its price, while Everyone Active has a distinctive
personality according to brand experts, Kantar, which has undertaken consumer research into
some leading fitness companies.
news •
16 Mar 2024
Which health and fitness operators have the greatest brand awareness among consumers? Liz Terry reports on the latest insights from Kantar
HCM issue 2 2024
Public health is in the spotlight and the sector must step up, says Liz Terry
HCM issue 1 2024
People in the UK are getting the message that health clubs can support and protect their health
and now the government needs to get on board by delivering greater support for the sector,
says UK Active CEO, Huw Edwards.
news •
12 Jan 2024
Cheriee Wales reports from the recent
Fitronics and Proinsight ConnectCX
conference and CoursePro Summit
HCM issue 9 2023
People can feel real, powerful benefits from having a gym or health club membership even if
they never step inside the facility they are members of.
news •
13 Sep 2023
New research from HCM and Active Insight has established the reasons people join health clubs and don’t attend and the majority are good news, says Liz Terry
HCM issue 7 2023
Why pay for a membership and not use it? A joint investigation by HCM and Active Insights explores a question that has never been answered, as Julie Allen reports
HCM issue 7 2023
As more clubs consider raising fees to offset increasing costs, how might that be received by customers? Julie Allen tells HCM about the new Leisure-net pricing study
HCM issue 8 2022
Globally, gyms on average, seen nearly 70 per cent of their pre-lockdown members return
to their facilities since re-opening their doors.
news •
19 Oct 2020
It’s time for gym operators to monetise digital and find ways to create hybrid models
Fit Tech issue 2 2020
We need new initiatives around creating regular consumer insight says Liz Terry
HCM issue 5 2020
Technogym is launching a webinar series, Technogym Talks: The Expert’s Perspective, to assist
operators in the challenges and opportunities that lie ahead.
news •
27 Apr 2020
Providing digital fitness content is emerging as a critical value driver for health club
operators during
the coronavirus (COVID-19) shutdown, according to a wide-ranging study on the effects
of the
pandemic on the global fitness industry.
news •
17 Apr 2020
Altitude training is growing in popularity
as the ‘train like an athlete’ trend sees
more people getting serious about exercise
HCM issue 1 2019
Vicki Loomes of trendwatching.com outlines five key consumer trends your health and fitness business should be looking to embrace in 2016
HCM issue 1 2016
Mike Ashley has added to his budding Sports Direct Fitness empire with the acquisition of
the former 37º health club in West London.
news •
09 Dec 2015
Leisure industry mystery shopping and research specialist Proinsight has recruited Oliver
Matthews to help drive the business forward as director of operations.
news •
06 May 2015
Findings from the 2014 IHRSA Health Club Consumer Report
HCM issue 10 2014
David Hopkins, MD and founder of mystery shopping and research company Proinsight, on turning everyday insights into profits
HCM issue 10 2014
The Fitness Industry Association (FIA), in association with The Leisure Database Company (TLDC), is offering FIA members a free membership profiling service to measure and increase participation locally.
news •
05 May 2010
New research by Mintel into consumer attitudes towards participating in sports has revealed that fundraising sports events could be a way of boosting activity levels and that people are increasingly opting to keep fit in ways which cost nothing.
news •
19 Aug 2005
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HCM promotional features
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Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
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D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM promotional features
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Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
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Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM magazine
HCM People
Jen Holland
CEO: Edinburgh Leisure“Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient”
HCM magazine
HCM People
Ross Stewart Campbell
CEO, BeyondActiv“We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world”
HCM magazine
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
What needs to happen to integrate physical activity with
healthcare? Leaders in the sector share their thoughts
Fitness Instructor University of Brighton
£23,144 to £25,138pa
Brighton, East Sussex, United Kingdom
Read the latest issue
Featured supplier news
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members.
Company profiles
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