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A new white paper from Total Fitness reveals the potential of the women’s gym market to grow the sector, says Liz Terry
HCM issue 3 2026
As insight reveals consumers struggle to classify health clubs, Liz Terry asks if we need to update our industry definitions
HCM issue 2 2026
The UK fitness industry has significant headroom for growth, consumers are prioritising their
spend on fitness and the importance of cleaners is being underestimated, according to a report
released today.
news •
10 Feb 2026
A report from UK Active and Les Mills has found that 43 per cent of adults are
failing to meet
the Chief Medical Officer’s strength guidelines.
news •
05 Feb 2026
The MD of Active Insight says the sector can use data to deliver more powerful member experiences and outcomes
HCM issue 1 2026
Beyond Activ APAC took place at the Crowne Conference Centre in Melbourne, Australia from 2-
3 December, 2025.
news •
19 Dec 2025
Children’s fitness and GLP-1 customers are this month’s topics for discussion
HCM issue 10 2025
Investment, leadership, consumer trends and growth were hot topics at our annual event for the industry. Click to watch the presentations in our report
HCM issue 10 2025
Physiologist and co-founder of Future Practice and Pillar Wellbeing, Oli Patrick opened the
conference with an inspiring talk about consumer testing and the opportunities in this space.
news •
23 Oct 2025
The last year has been defined by the final pandemic shake-out, says HCM editor, Liz Terry
HCM issue 12 2024
The team at industry research outfit, Active Insight, celebrate 25 years of advisory work and outline their succession plan to Kate Cracknell
HCM issue 11 2024
From brain training and body sculpting, to ‘gesture tech’ and binaural beats, HCM predicts the trends that will impact and shape the sector
HCM issue 8 2024
The sector has huge room to grow, the McKinsey global lead tells Kate Cracknell
HCM issue 7 2024
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness
industry in Belgium.
news •
21 Jun 2024
Director at Active Insight, Mike Hill, reports on the seven core findings from the Customer Service Survey which collected data from 184 local authorities
HCM Handbook 2024
HCM Handbook editorial director, Liz Terry, predicts key trends, influences and opportunities set to shape the sector, including nocturnal living, gesture tech, brain training and small cost concepts
HCM Handbook 2024
A consumer insight service from Savanta and trade body UK Active will support the sector to adopt more customer-centric practices, says Liz Terry
HCM issue 5 2024
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
news •
22 Apr 2024
Nuffield Health’s brand doesn’t justify its price, while Everyone Active has a distinctive
personality according to brand experts, Kantar, which has undertaken consumer research into
some leading fitness companies.
news •
16 Mar 2024
Which health and fitness operators have the greatest brand awareness among consumers? Liz Terry reports on the latest insights from Kantar
HCM issue 2 2024
Public health is in the spotlight and the sector must step up, says Liz Terry
HCM issue 1 2024
People in the UK are getting the message that health clubs can support and protect their health
and now the government needs to get on board by delivering greater support for the sector,
says UK Active CEO, Huw Edwards.
news •
12 Jan 2024
Cheriee Wales reports from the recent
Fitronics and Proinsight ConnectCX
conference and CoursePro Summit
HCM issue 9 2023
People can feel real, powerful benefits from having a gym or health club membership even if
they never step inside the facility they are members of.
news •
13 Sep 2023
New research from HCM and Active Insight has established the reasons people join health clubs and don’t attend and the majority are good news, says Liz Terry
HCM issue 7 2023
Why pay for a membership and not use it? A joint investigation by HCM and Active Insights explores a question that has never been answered, as Julie Allen reports
HCM issue 7 2023
As more clubs consider raising fees to offset increasing costs, how might that be received by customers? Julie Allen tells HCM about the new Leisure-net pricing study
HCM issue 8 2022
Globally, gyms on average, seen nearly 70 per cent of their pre-lockdown members return
to their facilities since re-opening their doors.
news •
19 Oct 2020
It’s time for gym operators to monetise digital and find ways to create hybrid models
Fit Tech issue 2 2020
We need new initiatives around creating regular consumer insight says Liz Terry
HCM issue 5 2020
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
Company profiles
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
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