David Lloyd Leisure (DLL) has announced a new exclusive partnership with Reebok Spartan Race UK as the operator moves to gain a foothold in the burgeoning outdoor race market.

Virgin Active has announced a range of new offerings aimed at extreme fitness fans ahead of the upcoming Tough Mudder event season.

Pure Gym has announced that it will partner the UK’s biggest mass participation running series “Great Run” – the latest example of a gym teaming up with a popular outdoor event to expand its reach.

Extreme fitness challenges such as Tough Mudder have really captured the imagination of the public. So how can health club operators benefit from the trend?

Pure Gym has become the latest major gym chain to capitalise on the UK’s insatiable demand for extreme fitness challenges by announcing a new tie-up with the 2015 Reebok Spartan Race series.

The growing popularity of extreme fitness challenges such as Iron Man events and triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their expertise and facilities to a booming market.