When it comes to boosting fitness membership, it’s judicious to meet the needs of the lucrative over-55 market. DataHub’s Utku Topraksevten shares insights from the latest Moving Communities: Active Leisure Trends report and how best to get with the programme

Ukactive has called on HM Treasury to invest more in the physical activity sector, in order to increase its impact across the full breadth of societal issues facing the UK today.

Attracting older members into health clubs could drive significant growth for the industry, but uptake is slow. How can clubs secure the silver pound?

Older people are less likely to exercise, making them more prone to developing long-term health conditions. How can fitness providers reach people in their 50s, 60s, 70s and above?

According to ukactive’s Reimagining Ageing Report, ageing is an issue that we simply cannot afford to ignore. Chris Phillips from Datahub summarises the findings

The sector should focus on young people, older people and workplace health for the biggest impact on our community, says Steven Ward

A new report tells us that people should be getting more active as they age, not less. We take a closer look at the facts and why we need to transform perceptions of ageing

A new report has called for a "major culture shift" in order to get older people more physically active.