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Purpose Brands has announced its entry into the Italian market, having sold the franchise
rights for four Orangetheory Studios to Icon Palestre.
news •
08 Jun 2026
Franchising is booming – Europe’s three biggest operators are planning to use this model to grow in new territories; Purpose Brands is opening a club each day and Crunch Fitness and Jetts Fitness have planted flags in India
HCM Handbook 2026
The CEO of Purpose Brands on the company’s ambitious goal to reach 10 million members globally by 2030
HCM issue 8 2025
The 2025 HFA Global Report, which looked at almost 30 markets, shows that around
the world more people are joining gyms and seeing fitness as essential, despite rising living
costs.
news •
20 Aug 2025
Purpose Brands – the company formed by the merger of Self Esteem Brands and Orangetheory
Fitness – has teamed up with the Dr B telehealth service to offer medical consultations to its
members.
news •
30 Jul 2025
The exercise physiologist and research scientist is leading on brain health at Orangetheory. She talks to Kath Hudson
HCM issue 6 2025
The co-founder of Anytime Fitness talks about building Self Esteem Brands and his partnership with Dave Mortensen
HCM issue 6 2025
The franchise segment is a fast moving and dynamic part of the industry. Kath Hudson rounds up some of the major deals and developments of the last 12 months, including former Xponential Fitness CEO, Anthony Geisler, arriving back on the scene.
HCM Handbook 2025
Colin Waggett, Tom Leverton, Elaine Jobson and Liz Clark are among the line-up of CEOs giving their take on current issues, such as how to influence governments and whether the recovery trend is here to stay.
HCM Handbook 2025
Purpose Brands – the company formed via the merger of Orangetheory Fitness and Self
Esteem Brands – has appointed Lauren Cody as brand president Orangetheory Fitness.
news •
16 Jan 2025
Back for its 6th year, the Connected Health & Fitness Summit is your VIP pass to the future
of fitness, packed with curated content, inspiring speakers, and plenty of opportunities to
get you ahead of the game.
promotion •
19 Dec 2024
Purpose Brands, the US$3.7 billion company formed by the merger of Orangetheory Fitness
and Self Esteem Brands, has appointed Tom Leverton as CEO.
news •
21 Nov 2024
With gym-goers now able to track and analyse every part of their fitness journey, we look at how this impacts outcomes
HCM issue 7 2024
Some of the biggest players in the global fitness, health and wellness industry are embracing franchising to achieve their growth ambitions. Kath Hudson rounds up recent activity
HCM Handbook 2024
Orangetheory Fitness has 'massive expectations' for growth in the UK and Europe and sees
potential demand for up to 10,000 studios worldwide, says CEO, Dave Long, in the latest
edition of HCM magazine.
news •
12 Mar 2024
Self Esteem Brands (SEB) and Orangetheory, which announced a 'merger of equals' on 29
February, have begun the search for a new CEO of the combined business – the name of which
has yet to be revealed.
news •
12 Mar 2024
As franchise business Orangetheory Fitness merges with Self Esteem Brands, its CEO tells Kate Cracknell about plans to expand to 10,000 units globally
HCM issue 2 2024
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company
with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
news •
29 Feb 2024
The 2023 IHRSA Global Report reveals a positive long-term outlook for the industry, as operators navigate challenges and embrace growth. Jeff Solsby reports
HCM issue 10 2023
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024
with an event called W3Fit North America.
news •
07 Sep 2023
Orangetheory Fitness is tapping into the strength training trend with a new 50-minute class
designed to cater to all fitness levels.
news •
07 Sep 2023
Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness
franchise is aiming to expand to 100 more locations globally this year.
news •
14 Feb 2023
The industry veteran has opened Core Life in Saudi Arabia for Kun Investment Holdings, with plans to take the concept to the world’s major cities, as Kate Cracknell discovers
HCM issue 1 2023
Tech giant Amazon has entered the highly-contested health and fitness tracking market with a huge
splash, launching an artificial intelligence (AI)-powered wearable alongside a subscription service
and smartphone app.
news •
01 Sep 2020
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May)
after a two-month lockdown.
news •
27 May 2020
Leading fitness chains in the US are closing their clubs and studios, as a measure to tackle the
spread of COVID-19 (coronavirus).
news •
18 Mar 2020
Biomedical tech specialist InBody USA is launching a network of body composition analysis testing
sites across the US.
news •
06 Feb 2020
Orangetheory Fitness has opened its 100th franchised site in Canada, seven years after it first
entered the country.
news •
04 Oct 2019
The European fitness market continues to grow at a steady rate, according to the latest
European Health & Fitness Market Report, published in partnership by Deloitte
and
EuropeActive.
news •
03 Apr 2019
Latest News
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the ...
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Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members. ...
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International industry lobbying associations are calling for physical activity and strength training to be deeply ...
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Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout ...
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Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch ...
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Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment ...
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Researchers in the US have identified an antibody which could greatly reduce the loss of ...
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Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of ...
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
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Find out how your gym can tap into the corporate wellness boom
HCM promotional features
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
Read the latest issue
Opinion
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Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Running a fast-paced fitness business while ensuring safety and compliance is no easy feat. That’s ...
Company profiles
WellnessSpace Brands provides innovative wellness solutions like HydroMassage, CryoLounge+, and RelaxSpace Pods— designed for convenient, ...
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