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Having invested in a wealth of health and fitness businesses, Mastrov tells Liz Terry why he’s bought back the company he started in 1983 – 24-Hour Fitness.
HCM issue 3 2026
The original founder of 24 Hour Fitness, Mark Mastrov, is returning as owner and executive
chair.
news •
07 Jan 2026
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z,
Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health
and wellbeing music provider, Myndstream.
news •
15 Nov 2023
When it comes to boosting fitness membership, it’s judicious to meet the needs of the lucrative over-55 market. DataHub’s Utku Topraksevten shares insights from the latest Moving Communities: Active Leisure Trends report and how best to get with the programme
HCM Handbook 2020
Attracting older members into health
clubs could drive significant growth for
the industry, but uptake is slow. How
can clubs secure the silver pound?
HCM issue 10 2019
IHRSA’s new chair shares his plans for his
time at the organisation and discusses his
role at private-equity firm NeV
HCM issue 1 2018
How can you be sure that members of both genders, and all ages, feel completely comfortable in your gym? We ask our panel
HCM issue 3 2017
Jopp AG, the wellness group which operates nine Hard Candy fitness clubs under a franchise
agreement in the German capital Berlin, has been placed in administration.
news •
11 Aug 2016
AntiGravity Yoga founder Christopher Harrison on his latest creations for personal trainers and massage therapists
HCM issue 8 2016
Last month saw the launch of what’s claimed to be the most extensive wellness
and fitness facility in the Philippines – at the Shangri-La Hotel in Fort
Bonifacio, just outside the capital of Manila.
news •
07 Apr 2016
Renowned London nightclub Annabel’s is to be given a new lease of life with plans to
incorporate a range of leisure and wellness facilities as part of relocation proposals.
news •
27 Jan 2016
The founder of freerunning talks to Kate Cracknell about James Bond, growing his academy network, and the vital need for everyone to move and have fun
HCM issue 10 2015
A behavioural analysis survey exploring what motivates gymgoers to stay
focused on their fitness goals has identified five core personality types.
news •
16 Jan 2015
Madonna’s Hard Candy Fitness brand is reportedly eyeing up expansion
throughout Latin America, amid media reports of new sites being lined up in
Argentina, Peru, Colombia and Brazil.
news •
10 Sep 2014
The Hard Candy Fitness (HCF) chain started by Madonna and New Evolution
Ventures chair Mark Mastrov looks likely to be expanded across Europe, after
one of its biggest rights-holders began a fundraising programme to fuel further
growth.
news •
14 May 2014
Dirk Kemmerling gives an overview of Germany's fitness market
HCM issue 4 2014
ukactive has announced three more speakers for this year’s Flame Conference
and Ball which take place in Telford from 1-2 July.
news •
20 Mar 2014
Hard Candy Fitness, the international premium fitness club chain founded by
Madonna in partnership with New Evolution Ventures (NeV), is set to open its
first club in Rome, Italy, this month.
news •
15 Nov 2013
International locker designer FitInteriors has been
chosen as supplier for pop icon Madonna's new
international health club chain franchise called Hard
Candy.
product innovation •
19 Oct 2013
Hard Candy Fitness - the chain founded by Madonna alongside New Evolution
Ventures in 2010 - has announced the opening of its fourth health club in
Sydney, Australia. The 30,000sq ft (2,787sq m) facility in the heart of the city
spans four "distinctly-designed" floors and joins sites in Mexico City, Mexico;
Moscow, Russia; and Santiago, Chile.
news •
06 Sep 2012
Hard Candy Fitness - the health club brand launched by Madonna in conjunction with New Evolution
Ventures - has opened its newest location in Santiago, Chile. The 3,000sq m facility is the third Hard
Candy Fitness club - clubs are already open in Mexico City and Moscow.
news •
11 Jul 2012
Madonna - in partnership with her manager Guy Oseary and Mark Mastrov, chair of
New Evolution Ventures (NeV) - has launched her second Hard Candy Fitness centre
in Moscow.
news •
22 Feb 2012
New Evolution Ventures (NeV) is to partner with fitness industry veterans Kirk
and John Galiani to develop and operate a collection of health clubs in the
north east of US.
news •
16 Feb 2012
UFC Gym opened its third site in March, in Corona, California, US.
news •
03 Jun 2011
Pop star Madonna will open a Hard Candy Fitness Center in St. Petersburg, Russia later this year.
news •
09 Mar 2011
New Evolution Ventures (NEV) has announced that it will open the second Hard Candy-branded health club in Russia next year.
news •
23 Dec 2010
Madonna is teaming with the founder of the US health club chain 24 Hour Fitness to launch her own chain of fitness clubs.
news •
27 Oct 2010
As the fitness industry heads towards a potential partnership with both government and businesses to promote a healthy lifestyle, one of the biggest challenges it faces is identifying, attracting and retaining senior management with the skills and experience to take the industry to the next level.
news •
07 Jul 2006
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Find out how your gym can tap into the corporate wellness boom
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
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Third Space partnered with IndigoFitness to deliver a
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HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
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With more than 90 fitness centres across the country and more than 130.000 members, Sporty ...
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