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Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed
ambitious plans to roll out a network of in-store gyms at Debenhams retail stores.
news •
24 May 2019
The new CEO of Xercise4Less
– one of the founders of Virgin
Active – says the budget operator
is gearing up to double in size
HCM issue 1 2019
The CEO of fitness operator Sweat! tells
us about partnering with Debenhams to
create a chain of in-store gyms
HCM issue 9 2018
Retailer Debenhams and fitness operator Sweat! have unveiled the opening date for the first of a
chain if instore gyms.
news •
07 Aug 2018
Frank Reed’s gym chain Sweat! has received £3.75m (US$5m, €4.2m) worth of equity
investment that will see a roll-out of five new clubs in the next 12 months – doubling its
portfolio of sites.
news •
05 Dec 2017
Debenhams is partnering with former Virgin Active co-founder Frank Reed to launch in-store
gyms as part of the retailer’s strategy to attract more customers and a younger female
base.
news •
26 Oct 2017
Virgin Active is to incorporate metabolism measurement into its member fitness programmes to offer a personalised approach to weight management.
news •
21 Apr 2004
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