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A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
HCM issue 4 2016
There’s a new mindset among consumers regarding how they want to consume fitness – and it means the health club sector will need to place greater emphasis on creating unique, engaging experiences, says Kate Cracknell
HCM Handbook 2016
Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
HCM issue 8 2015
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There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
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Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
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HCM promotional features
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“We want our future sports centre to act as a co-location for health and wellbeing services, furthering our connections with GP referrals and digital health platforms”
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
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Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
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The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
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The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
“Go Fit’s value proposition is overwhelming. It makes us very attractive to a lot of people”
HCM magazine
As health club operators move to incorporate recovery into their
offerings to meet growing consumer demand, Steph Eaves takes a
look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
Imposter syndrome about a promotion taught the
CEO of SATS that behaving authentically is the most
important part of leadership. He talks to Kath Hudson
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Featured supplier news
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Company profiles
As a family-owned business built on strong family values, Parkwood Leisure takes pride in offering ...
Company profiles
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
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China Import & Export Fair Complex, Guangzhou, China
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