Product innovation
Winning back clients key to Mindbody’s new platform
By Jason Holland
Mindbody Reach provides an automated reporting capability that tracks client retention
The problem of customers not returning within a year of their first visit is being addressed by a new tool designed to improve client retention for health, wellness and beauty businesses.
Released by Mindbody, the platform – ‘Mindbody Reach’ – provides the company’s software subscribers with fully automated retention tracking, reporting and marketing tools. It combines automated email and SMS messaging to help reduce class and appointment no-shows, maintain engagement with active clients and win back lost clients.
The platform also provides an automated reporting capability that tracks client retention, triggering email and SMS messaging at specific times after a client’s last visit.
Some Mindbody subscribers participated in an early adopter programme to test the tool before it was released publicly. Mindbody said that these adopters had twice as many appointment confirmations due to the SMS messaging feature, which also cut their time calling to confirm appointments in half.
Company Details
MINDBODY, Inc
MINDBODY emerged from the simple idea that small business owners deserve the time to focus on what matters most: their customers. Our software has transformed that vision into the world's leading wellness services marketplace, linking hundreds of thousands of passionate health, wellness, and beauty professionals to the millions of clients they serve.
Booker by Mindbody is the leading cloud-based salon and spa management platform. Developed to meet the needs of spa and salon owners, the platform retains this focus on offering the features that health, wellness, and beauty businesses need to run efficiently and grow.
Booker by Mindbody is the leading cloud-based salon and spa management platform. Developed to meet the needs of spa and salon owners, the platform retains this focus on offering the features that health, wellness, and beauty businesses need to run efficiently and grow.
Address
651 Tank Farm Road, San Luis Obispo,
CA 93401, USATelephone
+44 (0) 20 3514 1894Website
uk.mindbodyonline.comThe problem of customers not returning within a year of their
first visit is being addressed by a new tool designed to
improve client retention for health, wellness and beauty
businesses.
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