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FITNESS, HEALTH, WELLNESS

Product innovation

Shifting sands

Physical Company has secured the UK distribution rights for a neoprene battling rope that contains shifting sand. The Hyperwear product, called SandRope, uses this movement of the sand to create a more challenging workout.

It’s three metres long and takes up less space than a traditional battling rope. In addition, it doesn’t need to be attached to an anchor point, opening up a greater variety of exercises.

SandRope is designed to be easy to grip and easy to clean, and is available in two weights: 15lbs and 30lbs.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has secured the UK distribution rights for a neoprene battling rope that contains shifting sand. The Hyperwear product, called SandRope, uses this movement of the sand to create a more challenging workout.
963011_754817.jpg

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
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What does a premium body composition experience actually look like? It starts with the measurement itself.
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A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
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Product innovation

Shifting sands

Physical Company has secured the UK distribution rights for a neoprene battling rope that contains shifting sand. The Hyperwear product, called SandRope, uses this movement of the sand to create a more challenging workout.

It’s three metres long and takes up less space than a traditional battling rope. In addition, it doesn’t need to be attached to an anchor point, opening up a greater variety of exercises.

SandRope is designed to be easy to grip and easy to clean, and is available in two weights: 15lbs and 30lbs.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has secured the UK distribution rights for a neoprene battling rope that contains shifting sand. The Hyperwear product, called SandRope, uses this movement of the sand to create a more challenging workout.
963011_754817.jpg

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
1 - 20 of 1,984
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Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
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Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Company profiles
Company profile: WellnessSpace Brands
WellnessSpace Brands provides innovative wellness solutions like HydroMassage, CryoLounge+, and RelaxSpace Pods— designed for convenient, ...
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Company profile: Make Your Gym (MYG)
Make Your Gym offers a full-service, strategic partner supporting gym owners with all aspects of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
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Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swimming Teachers' Association (STA) press release: The Ripple Effect delivers first success as learners qualify and secure employment
STA's The Ripple Effect initiative has reached an important milestone after learners completed the charity's first fully funded swimming teacher training programme, resulting in seven newly qualified swimming teachers.
Featured press releases
Pulse Fitness press release: Pulse Fitness’ Trakk ecosystem supports Walsall Leisure in driving community engagement and delivering measurable ROI
Pulse Fitness’ digital solution, Trakk, is helping Walsall Council transform community health engagement into measurable outcomes by combining body composition tracking with targeted physical activity interventions.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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