Product innovation
Resistance and results
By Jason Holland
Precor has unveiled a new product in the field of strength training, as well as a fitness-related app to improve gym-goers’ experiences.
The manufacturer has completed its Discovery Strength Series with five selectorised converging and diverging resistance pieces, with independently moving arms. The equipment features Advanced Movement Design (AMD) platforms to challenge the body by engaging more muscles to functionally develop strength and stabilise movement.
Precor also showcased its Preva Android App, which extends the reach of Preva Personal Accounts, enabling smartphone users to set fitness goals, track progress, save favourite workouts and earn achievement badges for their exercise.
Company Details
Precor UK
Through the continual development and provision of premium fitness products and services, Precor can help you to achieve greater member satisfaction and maximum commercial success. Precor is part of the Amer Sports Corporation, one of the world's leading sports equipment companies, with other internationally recognised brands including Wilson, Atomic, Suunto, and Salomon.
Address
Theta Building, Lyon Way, Frimley, Surrey GU16 7ER
World Headquarters (USA):
20031 142nd Avenue NE, P.O. Box 7202, Woodinville,
WA 98072-4002, USA. Tel: +1 425 486 9292
Telephone
+44 (0)1276 404900Website
www.precor.com/en-gbPrecor unveiled a new product in the field of strength
training, as well as a fitness-related app to improve gym-
goers’ experiences.
652557_531502.jpg
Product innovation
06 Jul 2026
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
30 Jun 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
10 Jun 2026
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
07 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
06 May 2026
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
06 May 2026
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
05 May 2026
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
05 May 2026
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
05 May 2026
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
05 May 2026
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
05 May 2026
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
05 May 2026
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
27 Apr 2026
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
Latest News
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness ...
Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Since 1993, Future Fit have been consistently raising the bar when it comes to training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers
Hot tubs
Water experiences and hydrotherapy solutions
Spa and beauty equipment
Industrial washing machines
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
