Product innovation
Pulse buys fitness equipment innovator Trixter
By Kate Corney
Pulse Fitness has acquired Trixter with the aim of becoming the leading innovator of technologically advanced fitness equipment.
The two brands worked together on Pulse's new Android-based Console technology platform.
Chris Johnson, managing director, Pulse Fitness said: "Trixter is renowned within the industry for its forward thinking with regards to technology, and we look forward to working with the team to bring our products to the forefront of interactive innovation."
He added: "We are already working on some really exciting products due for release in the next three to six months."
Pulse Fitness has acquired Trixter's Intellectual Property and Commercial Fitness manufacturing and distribution rights, with Trixter retaining the rights to its IP for Retail Products.
Trixter will continue to operate independently under the Trixter brand within the Pulse group structure.
Trixter CEO Mick Rice will be joining the senior executive team at Pulse as director of operations, to focus on product development and innovation.
He said: "This partnership will enable Trixter to tap into the strong international distribution network that Pulse Fitness has established over the years.”
Company Details
Pulse Fitness Solutions
With an award-winning portfolio of over 150 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
Pulse Fitness is the dedicated equipment arm of leading global leisure solutions provider The Pulse Group. Over the last 39 years, The Pulse Group has provided support to more than 30,000 leisure facilities in 30 countries across six continents. Pulse currently provides fitness solutions to over 100 UK clubs and operates 15 fitness, leisure and soccer centres.
Pulse Fitness is the dedicated equipment arm of leading global leisure solutions provider The Pulse Group. Over the last 39 years, The Pulse Group has provided support to more than 30,000 leisure facilities in 30 countries across six continents. Pulse currently provides fitness solutions to over 100 UK clubs and operates 15 fitness, leisure and soccer centres.
Address
Radnor Park, Greenfield Road, Congleton, Cheshire, CW12 4TWTelephone
+44 (0)1260 294600Website
www.pulsefitness.comPulse Fitness has acquired Trixter with the aim of
becoming the leading innovator of technologically
advanced fitness equipment.
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