Product innovation
Les Mills launches HIIT workout and Smartbar
By Kate Corney
Les Mills UK has launched the Grit Series, its first High Intensity Interval Training (HIIT) product at Leisure Industry Week 2012.
It is designed to provide a platform for operators to maximise revenue around small group team training while helping to attract and retain younger club members.
The series includes three 30 minute high intensity workouts: Strength (to build muscle); Plyo (to build a lean, athletic body) and Cardio (to burn fat). Each of the three programs can be run on the club floor, sports court, circuit room, or even outdoors.
Meanwhile, Les Mills has released its new Smartbar barbell weights system with ‘gator’ fastening mechanism for speedy weight transitions. It boasts an ergonomic handlebar design and the ‘gator’ fastening mechanism has retractable teeth. It can hold three 22lb (10kg) weight plates in place at each end.
Les Mills Smartbar is designed to be used in its Bodypump classes or anywhere you would ordinarily use a barbell weights system, such as the gym floor. A resistance tube can be easily attached to the bar, allowing users to get a full body workout using just this equipment.
Company Details
Les Mills UK
Les Mills is the creator of 20 fitness programs spanning weights-based exercise to cycling, dance, yoga, high-intensity interval training and children’s physical activity. BODYPUMP™, BODYCOMBAT™, RPM™ and LES MILLS GRIT™ are examples of the LES MILLS™ programs available in 17,000 licensed clubs around the globe. Every week millions of people build their fitness with Les Mills. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others* and 93% of LES MILLS class attendees recommend their current facility to their friends and family.**
LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.
Learn more about Les Mills here: www.lesmills.com/uk
LES MILLS workouts can also be experienced beyond gym walls with the LES MILLS On Demand online streaming service.
Learn more about Les Mills here: www.lesmills.com/uk
Address
1 Alie Street, Aldgate, London E1 8DETelephone
+44 (0)20 7741 0060Website
www.lesmills.com/uk
Les Mills UK has launched the Grit Series, its first High
Intensity Interval Training (HIIT) product at Leisure
Industry Week 2012.
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